Post on 31-Oct-2014
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How to engage and convert customers through CONSISTENT
content delivery.
Why do it?
We have to first learn to COMPETE.
27,000,000 pieces of content are shared each day. (*AOL & Nielsen)
Build AUTHORITY through content.
78% of CMOs think custom content is the future of marketing.
(*Hanley Wood)
72% of marketers think branded content is more effective than advertising
in a magazine. (*Custom Content Council)
46.1% of people say a website’s design is the number one criterion for discerning
the credibility of the company. (*Stanford Persuasive Technology Lab)
Know YOUR audience.
70% of consumers prefer getting to know a company via articles over ads.
(*Content+)
Sources providing full-text content are 2.3 times as likely to have users return for a
second visit. (*Pulse)
WRITE. WRITE. WRITE. WRITE. WRITE. WRITE.
(and produce videos.)
Blogs give sites 434% more indexed pages and 97% more indexed links.
(*Content+)
Companies that blog 15+ times per month get 5x more traffic than companies
that don’t blog. (*Hubspot)
Companies with an active blog report 97% more leads. (*Content+)
Posts with videos attract 3x more inbound links than plain text posts.
(*Moz)
Tweet it. Facebook it. Instagram it.
Clicks from shared content are 5 times more likely to result in a purchase.
(*Voltier Digital)
80% of users prefer to connect with brands on facebook.
(*Huffington Post)
87% of B2B marketers use social media to distribute content.
(*Content Marketing Institute)
Content CREATES leads.
Conversion rates are 105% higher for consumers who interact with ratings
and product reviews. (*Prestige Marketing)
Consumers who receive email marketing spend 83% more when shopping.
(*iContact)
Organic search leads have a 14.6% close rate, while outbound marketing leads
have a 1.7% close rate. (*HubSpot)
How do we do it?
Plan. Post. Distribute. Track.
REPEAT.
Then DISRUPT it.
Goals for Turkey Guide:
Build brand awareness and authority.
Attract more engaged traffic via referrals,
social networks and organic search.
Increase on-site revenue.
Inspire others to link to montanadecoy.com
and share the guide on social networks.
1,100 new email subscribers. 53% increase in referral traffic. 170% increase in organic traffic.
3,500% increase in traffic from social. 50% revenue growth.