Post on 03-Jul-2015
description
transcript
FoodTag
Matthew Shaw, Clare Bowden, Matthew Howarth,
Suleha Baig and Tara Overend
Final Presentatione-LEMON-ators
FoodTag
Matthew Shaw, Clare Bowden, Matthew Howarth,
Suleha Baig and Tara Overend
Who, What, Where, When, Why
This app is designed for people who do not know what foods are potentially
dangerous for their pet
WHAT It is an app that shows people what is dangerous for their pet and what is
not. It uses the traffic light system. Green- usually safe. Amber- Usually fine but eat in moderation.
Red- dangerous
Anywhere as it does not require an internet connection
They may need it at feeding time or when they are out shopping to
make sure they are feeding their pet the right thing
This app is needed because many people own pets and more people are now adopting
pets but they don’t know what is toxic or dangerous to feed them
WHERE
WHEN
WHY
WHO
Problem?The problem we are trying to solve is very simple: people do not always know if
it is safe to feed their pet a certain thing
Imagine you are at home, eating tea...
Problem?The problem we are trying to solve is very simple: people do not always know if
it is safe to feed their pet a certain thing
Imagine you are at home, eating tea...
That could have been a completely different night without FoodTag
Under 30 minutes later...
You find yourself driving down the
wet road in the dark to the VETs
Your dog’s life is in the hands of the VET
Question?
How can you avoid feeding your pets the wrong things?
Key Insight StatementYou’re not sure whether or not to feed your pet a certain
food. Depending on your mindset, you’ll either stay on
the safe side and not give them it, or, you’ll think “what
harm can a little bit do?” and feed them it. A quick search
on FoodTag will quickly reveal the danger of that food
(with the intelligent traffic light system) and you can view
more info and see what symptoms your pet will display if
they have eaten that food, as well as quickly make an
emergency call to the nearest VETs.
Side note: FoodTag will always call the EMERGENCY 24/7
number of that VET
Mini Elevator Pitches
Our mini elevator pitch is filmed and ready to be
watched. One of our members will show you it now.
User ProfileWe have one user profile for our app, it is below
Clare A female student
About Clare:
>Student at BRGS
>Lives in Burnley with Mum and brother and dog
>Clueless about the exact foods the dog can eat
>Something easy to use
>Something clear and easy to work out from the first glance
>Something that gives information on how much of certain foods pets can have
>An app that’s affordable and easy to use by a teenager/child
>Is sad when pets become ill because of their owner’s lack of knowledge on food
No picture
available
“I don’t want to accidentally hurt my dog”
>Good price
>Value for money
>Clear and easy to use
Competitors/RivalsThe reason our app idea is so strong is that, despite searching high
and low for apps that do what ours does (on all 3 major app
markets*), we found nothing. There are apps that advise you on
food, but none that would have such a comprehensive list of
dangerous foods, intelligent traffic light system ratings, detailed
info about why food is dangerous (or how to serve it to make it
safe) and symptoms of consumption. On top of all this, we have
the key feature of ringing the 24/7 emergency line of the nearest
VET at the tap of a button. Our app would revolutionise pet apps
for the better.
We also have the strength of the U.K. population, with dogs being
one of the most popular pets around
Windows Phone 8 Store, iOS Marketplace and Google Play Store
MVP Stories
All people who have seen the MVP have agreed that it is the basis
of a well-made app and could go on to be a very functional and
informative app.
A few MVP screenshots are shown on the “Key Wireframes” slides.
Users of the interactive demo of FoodTag (on all 3 platforms) have
also agreed it is easy to use and clear to read
Core Feature
The core feature in our app, FoodTag, is the intelligent traffic light
rating system. Say you were to go on your phone and search “are
apples dangerous for dogs?” you would go through the process
below*
On a Windows Phone 8
>Start on the “Start” screen
>Press the search key>Type in “are apples dangerous for dogs?”
>Find one that looks helpful and enjoy
ignoring the ads
>Read through the whole paragraph (still
ignoring ads) to get your answer
Total taps required:
34
Core Feature
The core feature in our app, FoodTag is the traffic light rating
system. Let’s see the process for checking the same thing but this
time using FoodTag*
On a Windows Phone 8
>Start on the “Start” screen
>Tap the FoodTag tile>Tap the search key
>Type in “apples”>Look at the traffic light colour rating and
you can read the short summary if you want
Total taps required:
8Which would you rather do?26 taps difference
Key Wireframes
We have three key wireframes to demonstrate the 3 main features
of the app*
On a Windows Phone 8
(1 of 3)
search button
Key Wireframes
We have three key wireframes to demonstrate the 3 main features
of the app*
On a Windows Phone 8
(1 of 3)
search buttonback button
Key Wireframes
We have three key wireframes to demonstrate the 3 main features
of the app*
On a Windows Phone 8
(1 of 3)
back button
Feasibility
Feasibility, or ease of use, is an area that we have focused on
greatly. An app that you can pick up and use with no trouble at all
is the best kind of app. In a survey we conducted, 60% of people
said they thought ease of use was more important in an app than
appearance or even price. It is for this reason our app is designed
with simplicity in mind. Even the settings is minimally designed,
while still ensuring full customisation
(Intro)
Feasibility
The data in our FoodTag application needs to be very easy to understand. This is
because there will be a range of people using it, and if they urgently need
information it won’t help if they don’t fully understand certain words. On top of
that, reading isn’t always necessary; if preferred, they can just glance at the
intelligent colour rating
(Data)
Feasibility
The content within FoodTag is put together with a minimal layout and a flat
design to mimic the likes of iOS7 and Windows Phone. This is easy on the eyes
as well as easy to navigate through. Lighter colours are used (see below) and
thin fonts are also included, bringing with them the “Metro” feel that is trending
right now
(Content)
Loud, deep red does not stay within
minimal designInstead, a lighter, softer red is used
Feasibility
The technical area of FoodTag is also designed for ease of use and a minimalistic
feel. The app consists mainly around simple gestures or taps, with simple settings
and clear switches (see below). The search button is clearly shown at the bottom
of the screen and for times when typing isn’t ideal, you can tap the microphone
symbol in the text box (see below) to use speech-to-text. The technical feasibility
within FoodTag has been considered as having a large role in a successful app
and we have worked on it as such.
(Technical)
Switches are clearly shown and can be
either swiped or tappedSpeech-to-text built in
Business Plan
We have decided that FoodTag will be an app that everyone will pay a small
price for and we think that 99p is a competitive price. We also think paying a
small fee for an app packed with such large benefits is a much preferred
alternative to searching for each item of food online, where many answers will
contain differing opinions. Most likely, customers would be happy paying a small
fee for our app, allowing us to create the app with no advertisements, meaning
a better experience for the user
Wildcard
There is a website for FoodTag (below)
Feel free to browse it and find out more at www.FoodTag-App.webs.com