Post on 26-Dec-2015
transcript
Seminar Overview
Economic impacts explained
Economic impacts critiqued
The Ryder Cup introduced
The Ryder Cup 2014 in Scotland
Group activity: The Ryder Cup 2010 in Wales
Group discussion
Economic impacts explained
Economic impact of a major event refers to the total amount of additional expenditure generated within a defined area as a direct consequence of staging the event.
Three components: Direct impact | Indirect impact | Induced impact
Events can have positive and negative economic impacts.
The value of events is often measured in economic terms.
Economic impact studies try to establish the net change in a host community.
Consider impact on local, regional and national level.
Return on investment as key measures.
The use of figures to legitimise the decision to invest in an event.
Economic impacts critiqued
Where do the figures come from? Question statistics.
Economic impact studies as a means of justifying expenditure.
Who conducted the research? Potential for bias.
How to measure impacts? Diverse and theoretically fragile.
Where does the money go? Not all remains within local area.
What are the costs really? Construction, infrastructure cost.
Who makes the decisions? Residents vs decision makers.
The Ryder Cup introduced
The biggest team competition in world golf
Held biannually and contested by the best golfers from the USA and Europe
First official Ryder Cup took place in 1927, initially between USA and GB
USA dominance in the 60’s and 70’s led to expansion of GB team to include Europe
Venue alternated between USA and initially England, then in 1973, hosted by Scotland (Spain 1997, Ireland 2006, Wales 2010)
The Ryder Cup 2014 in Scotland
http://golf.visitscotland.com/the_2014_ryder_cup.aspx
Scotland’s Ryder Cup Bid:
1. Cultural Issues – ‘Home of Golf’
2. Sport Development – ‘intro to golf for kids’
3. Economic Issues – Golf tourism promotion
The Ryder Cup 2014 in Scotland
Bidding for Ryder Cup part of wider Golf Tourism Strategy
Promotes images of Scotland (not just Gleneagles) in order to stimulate wider tourism as well as golf tourism
£200m worth of benefit to the Scottish economy (McSherry 2001)
Place marketing, Image promotion, Media coverage
The Ryder Cup 2014 in Scotland
Used as a marketing strategy to stimulate golf tourism but can it be sustained?
Constraints on economic benefits of quasi-rural setting – but still £24m investment from public purse
Conflicting messages in strategy?
The Ryder Cup 2010 in Wales
Ryder Cup 2010 in Wales http://www.youtube.com/watch?v=nGsCA4ONf30
Held at Celtic Manor Resort – Newport Wales
Initial economic impact estimate of £73million for the week before the event
Direct Impact of £53.9million for Wales
South East Wales saw an impact of £48.7million
Newport saw an impact of £18.5
70% of the impact contributed by consumer spending
The Ryder Cup 2010 in Wales
172 companies were represented at the 2010 Ryder Cup
250,000 visits to the competition was recorded over the event
One third of the audience were from Wales
Half were from the rest of the UK
10% were from overseas – 69% of these said they would return for a short holiday
89% of people were golf enthusiasts!
Group activity
Read the short executive summary of the Ryder Cup 2010 Economic Impact Studyhttp://www.rydercup.com/2010/europe/news/economic_impact_032311.cfm
Discuss the document in your small group and provide a critique (use flipchart paper)
Present and discuss your findings and comments with the rest of the class