The Effective Use of Social Media:Real World Perspectives

October 12th, 2010

Tel: (312) 932-0285Fax: (312) 932-0286

325 W. Huron St. – Suite 714Chicago, IL 60654

MichaelS@PartnersILM.com

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Which is larger? 4,000 or 40,000?

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If your organization is not using social media now, you will be soon

110 million Americans use Social MediaAn average of 1 hour per day

As of July 30th there were over 500 million facebook users700,000 of those are businesses

There are 50 million tweets per day2-3 new accounts are activated every second

50+ million members on Linkedin14 million articles on Wikipedia

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Businesses need to account for multiple social media platforms

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The Panel

Shelly Nelson, Director of Communications Strategy & Media, SuperValuDavid Carlson, Creative Director, RayovacJames Tenser, Principal, V.S.N. Strategies

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Beyond Facebook and Twitter

Shared collaborative platformsRights managementMany users interact in the “cloud”A proposed “quadrant” analysis

C2CFacebook

Twitter

B2CGroupon

Company BlogsC2BBizrate

Blog Comments

B2BLinkedIn

Collaborative Reporting

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Social media forgives failure

Fail Fast

Fail Forward

Fail Better