The Entertainment Ecosystem

Matrix

John Pisciotta - Lecture notes on Innovation and Entertainment Technology

Lecture notes on Innovation and Entertainment

Technology !

John Pisciotta Creative Entertainment Technology

20010 EIS2350.01 !

MIKE CURB COLLEGE OF ENTERTAINMENT AND MUSIC BUSINESS

!

“Innovation distinguishes between a leader and a follower.” - Steve Jobs

John Pisciotta - Lecture notes on Innovation and Entertainment Technology

Entertainment Ecosystem Matrix

Technicians

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Scaleable Innovations

Enthusiasts!

Asset Collectors

Scaleable

Innovation

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Enthusiasts

Asset Collectors

Enthusiasts• Fan Boys or Hobbyists

• Bleeding Edge Gadgets

• Rarely Build Value

• Rarely Execute

Technicians

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Enthusiasts

Asset Collectors

Technicians• Focused Knowledge Workers

• Producers, Writers, Technologists, Lawyers

• Hired Guns-Work For Hire

• Often lead a service based business

• Low Risk-Many Competitors

• Usually Create/Don't Own

• Often own a “job” paid per hour/project

Technicians

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Enthusiasts

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Asset Collectors

Asset Collectors• Labels, Publishers

• Hit Driven Model

• Monetizes by building a critical mass

• Own or Aggregate/Usually Don't Create

• Lead the previous Era

Technicians !

Scaleable Innovations

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Enthusiasts

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Asset Collectors

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• Global Reach

• Team>Talent

• Team Small-User Base Huge

• Focused on a big problem/disruption/innovation

• Build Accretive Value

• Potential Liquidity Event

Scalable Innovations 

Technicians !

Scaleable Innovations

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Enthusiasts

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Asset Collectors

Principle #2:

The Tarantino Principle

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Tarantino Principle !

Whenever Quentin Tarantino completes a new script, it’s an event accompanied by great fanfare, partly because his scripts are so damned fun to read. The drums have begun beating on his next

film. Here’s what I am hearing. None of it is entirely confirmed but I believe it. It is definitely a Western,

and the working title I’m hearing is The Hateful Eight. Tarantino has finished a draft, and is in the

process of showing it to a handful of actors he wants for the picture. He usually does this, gets

feedback and goes back in and hones his work. I’m so far hearing he’s got two actors in mind.

!!

Tarantino Principle !

Whenever Quentin Tarantino completes a new script, it’s an event accompanied by great fanfare, partly because his scripts are so damned fun to read. The drums have begun beating on his next

film. Here’s what I am hearing. None of it is entirely confirmed but I believe it. It is definitely a Western,

and the working title I’m hearing is The Hateful Eight. Tarantino has finished a draft, and is in the process of showing it to a handful of actors he wants for the picture. He usually does this, gets

feedback and goes back in and hones his work. I’m so far hearing he’s got two actors in mind.

!!!!

Lecture notes on Innovation and Entertainment Technology !!

John Pisciotta Creative Entertainment Technology

20010 EIS2350.01 !

MIKE CURB COLLEGE OF ENTERTAINMENT AND MUSIC BUSINESS !

@johnpisciotta http://www.loud-lab.com

http://musicsynk.com !