The essence of Web 2.0:User Interaction

A presentation about the history, importance and relevance of social networking

By Simeon Shishkov

Social networking and Web 2.0

How does social networking fit into Web 2.0?

Three-way communication Collaboration Connections User-added content Collective intelligence

Early social networks

1990s 1997 1999 2002

Dating sites Six Degrees LiveJournal Friendster Forums Asian Avenue

MiGente BlackPlanet

Emergence of social networking

First modern social network

Modern social networks

2003 2004 2006 2011

Hi5 Facebook Twitter Google+ LinkedIn MySpace

Emergence of social networking (cont’d)

What are the components of a social network?

Profile

Groups (friends, circles, connections, followers)

Interaction

Updates

Sharing of files

Defining social networking

Unique monthly visitors

FacebookTwitterLinkedInPinterestGoogle+

What’s trending?

A closer look:

What unique features make Facebook so popular?

Instant messaging

Likes

News feed

Status updates

Wall

Business Pages

Polls

Pokes

Gifts

Wall

Easy and seamless sharing of photos, music, and video

A closer look:

A closer look:

What unique features make Twitter so popular?

Tweet

Re-tweet

Follow people

A closer look:

What unique features make LinkedIn so popular?

Business connections

Adding resumes

Screening candidates

Searching company profiles

Endorsements of skills/knowledge

Why is social networking important?

Personal use

Professional use

Business use

Keep in touch with friends and family

Avoid long-distance calls

Free of charge (minus Internet charges)

Flexible (can be used on variety of platforms)

Express opinions and beliefs freely

Exposure to others’ views and beliefs

Why social networking is important:personal use

Build new personal connections

Overcome shyness and communicate with a wider audience

Communicate quickly or instantly

Locate individuals of interest and follow them

Document your experiences and thoughts

Share files and information easily and quickly

Why social networking is important:personal use (cont’d)

Build new professional connections

Reconnect with colleagues or classmates

Create a strong professional profile that is easily discoverable by potential employers

Locate the professionals you need quickly and efficiently

Have access to trusted individuals and businesses

Discover new companies and businesses

Why social networking is important:professional use

Increase exposure

Increase traffic

Develop loyal fans

Generate leads

Improve search ranking

Grow business partnerships

Why social networking is important:business use

Reduce marketing expenses

Improve sales

Provide marketplace insight

Why social networking is important:business use (cont’d)

Social networking provides new opportunities for participation in political and community events (Fenton, 2011; Hampton et al, 2011).

Social networking and civic participation

Spam

Security concerns/fraud/Identity theft

Compromised privacy

Cyber bullying

Employers may sanction employees for inappropriate posts

Loss of productivity at the workplace

Disadvantages of social networking

How does social networking fit into Web 2.0?

Emergence of social networking

Leading social networks

Why is social networking important?

Social networking and civic participation

Disadvantages of social networking

Social networking: Summary

Chapman, C. (2009, October 7). The History and Evolution of Social Media. Retrieved July 26, 2014, from: http://www.webdesignerdepot.com/2009/10/the-history-and-evolution-of-social-media/

EBizMBA. (2014, July). Top 15 Most Popular Social Networking Sites | July 2014. Retrieved July 26, 2014, from http://www.ebizmba.com/articles/social-networking-website

Facebook vs. LinkedIn. (n.d.). Facebook vs. LinkedIn. Retrieved July 26, 2014, from http://www.diffen.com/difference/Facebook_vs_LinkedIn

Facebook vs. Twitter. (n.d.). Facebook vs. Twitter. Retrieved July 20, 2014, from http://www.diffen.com/difference/Facebook_vs_Twitter

LinkedIn.com (2013, September 26). The Value of LinkedIn - LinkedIn Overview Video. Retrieved July 26, 2014, from http://help.linkedin.com/app/answers/detail/a_id/45/~/the-value-of-linkedin-%E2%80%93-linkedin-overview-video

References

Mikoluk, K. (2013, July 25). Advantages and Disadvantages of Social Networking: Should You Spned More Time Connecting Online? Retrieved July 26, 2014, from http://www.udemy.com/blog/advantages-and-disadvantages-of-social-networking/

PCMag.com (n.d.). Definition of: social networking site. Retrieved July 26, 2014, from http://www.pcmag.com/encyclopedia/term/55316/social-networking-site

SHRM.com (2012, June 1). Social Media: What are the advantages and disadvantages of social networking sites? What should we include in a policy? Retrieved July 26, 2014, from http://www.shrm.org/templatestools/hrqa/pages/socialnetworkingsitespolicy.aspx

Stout et al (2014, April 30). Social Media, Social Capital, and the Civic Participation of College Students. Retrieved July 26, 2014, from http://ejournal.missouristate.edu/2014/04/social-media-social-capital-and-the-civic-participation-of-college-students/

References (cont’d)