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www.healthyfood.co.nz
FEBRUARY 2014 ONLY $5.90
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Special report
muesli
Soba noodles & tuna
Chicken meatballs Passionfruit pavlovas
Free coFFee at columbuS caFéS! SEE PAGE 16
InfertIlIty what men can do
FuSSy eating: when is it a problem?
Expert advice:• HFG guide to fruit juice• New nut butters to try• 10 great summer snacks• How many kJ in your spread?
accidentallywhy we
... & what you can do about it
recIpe SpecIAl!MEXICAN
new ideas for
& after-school snacks!
sChool luNChEs
Chicken tostadas
make your own
Easy, economical ideas
over-eat
HeAltHy
MArch 2014 ONLY $5.90
ExpErt advicE
FrEE cOFFEE at cOlumbus caFés! SEE PAGE 14
8 recipeslots of combinations!
MIX & MATCHNOODLE sALADs
Makeover Chicken Kiev
aLL recipes NutritiON tested & apprOved
spEcial rEpOrt
save 1830kJ & 25g sat fat!
Steak sandwich
Broccoli & ricotta pie
Sweet iced treats
Staying healthy at university
alzheimer’s and food: the connection
www.healthyfood.co.nz
How much sugar is in your cereal?(and how much is too much?)
plus• Freezer friendly recipes• classics with a healthy twist
• how to choose fresh pasta
• hFG guide to nuts
hEalthy gut
the amazing benefits of a
70
60
59
The latest science that could change your life!
WINNERMAGAZINE
WEBSITE OF THE YEAR
(CONSuMER)Magazine Publisher
Association Awards 2009
WINNERSuPREME AWARD
EDITOR OF THE YEAR
Magazine Publisher Association
Awards 2009
WINNEREDITOR
OF THE YEAR (HOME, FOOD &
GARDEN CATEGORY)Magazine Publisher
Association Awards 2009
WINNERCIRCuLATION PROMOTION OF THE YEARMagazine Publisher
Association Awards 2009
WINNERBEST
LIFESTYLE SITENetGuide
Awards 2011
WINNER2011
BEST COVERIN FOOD & WINE
The Maggies Magazine Cover
Awards 2011
WINNER2012
BEST COVERIN FOOD & WINE
The Maggies Magazine Cover
Awards 2012
WINNER2010
BEST COVERIN FOOD & WINE
The Maggies Magazine Cover
Awards 2010
WINNERSuPREME WINNER
MAGAZINE OF THE YEARMagazine Publisher
Association Awards 2010
WINNERMAGAZINE
OF THE YEAR (HOME, FOOD &
GARDEN CATEGORY)Magazine Publisher
Association Awards 2010
WINNERDESIGNER
OF THE YEAR (HOME, FOOD &
GARDEN CATEGORY)Magazine Publisher
Association Awards 2010
MEDIA KIT 2015
The essential ingredient for a healthy media schedule
Healthy Food Guide Media Kit 2014 | 2
MArch 2014 ONLY $5.90
ExpErt advicE
FrEE cOFFEE at cOlumbus caFés! SEE PAGE 14
8 recipeslots of combinations!
MIX & MATCHNOODLE sALADs
Makeover Chicken Kiev
aLL recipes NutritiON tested & apprOved
spEcial rEpOrt
save 1830kJ & 25g sat fat!
Steak sandwich
Broccoli & ricotta pie
Sweet iced treats
Staying healthy at university
alzheimer’s and food: the connection
www.healthyfood.co.nz
How much sugar is in your cereal?(and how much is too much?)
plus• Freezer friendly recipes• classics with a healthy twist• how to choose fresh pasta• hFG guide to nuts
hEalthy gut
the amazing benefits of a
7060
59
The latest science that could change your life!
Healthy Food Guide is a modern multi-channel brand uniquely positioned to deliver the right audience to advertisers. From the broad based mainstream audience to a specific niche audience we can help your business speak to the right consumers.
• Magazine – engage in a deep uninterrupted way with interested readers
• Website – wide range of options including display, contextual advertising, product reviews, sampling, competitions and much more
• Enewsletters – updates from the editor, as well as targeted audiences and topics, such as women’s health, gluten-free, allergies, 5pm panic recipes
• Solus eDMs – to any of the above databases
• Social media – FaceBook, Twitter, Pinterest, Instagram
the brand
• Mainstream TV – healthy food ideas (nutritional restrictions apply)
• Events – consumer and corporate, meet the editor, Gluten Free Food & Allergy Shows
• Research – minimise your product risk by researching our readers and databases
• Content creation – let us help you publish or provide extra value to your customers
• Video creation – we can help you bring your brand to life and be seen by health-conscious consumers
PACKAGESYour media package is tailor-made to suit your unique needs and budget, spanning whichever media platforms will reach the best audience for you.
Advertisers have several highly effective methods to reach an interested and engaged audience. Tell us about your business and we will help you find the best, most cost effective channel(s) to deliver results:
Healthy Food Guide Media Kit 2014 | 3
OTHER SERVICES:• Content creation – branded recipes
• Video creation / demos• Consumer research
• And more
EVENTSOne:one
MAGAZINEDeepest engagement
EMAILSMost personal
• Allergy Today • Women’s Health • 5pm Panic recipes • Editors eNews • Gluten-free living
WEBSITEVery interested consumers
(taken time to look us up)
MAINSTREAM TVHighest reach
(healthy food ideas)
likely to purchase
Healthy Food Guide Media Kit 2014 | 4
OCTOBER 2013 ONLY $5.90
6751
60
SEE PAGE
25
Easy chicken rolls with sun-dried tomatoes
FREE COFFEE At COlumbuS CAFéS!
ExPERt AdviCE
SPECiAl REPORt
PluS shopping advice• Which stir-fry sauce is best? • How to get more whole grains• Guide to canned seafood• 10 ways with lettuce
Scattered sushi
Spicy calamari
Peanut & cocoa balls
Cook onCe, eat twiceDinner to lunch recipes
Weight loss myths & keeping weight off for good
Your
answered!
weight loss
snack bar?
How many kilojoules in that
digestivehealth
5 golden rules for
questions
IS RAw milk better fOr uS?
NOVEMBER 2013 ONLY $5.90
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SEE PAGE
14
FREE COFFEE At COlumbuS CAFéS!
ExPERt AdviCE
SPECiAl REPORt
thE hFG GuidE tO
COOk OnCE,BestTakeaways
OvERwEiGht kiwi kidS
when should you worry?
eat for a week!
Chicken noodle stir-fry
Fish & wasabi slawApple & yoghurt cake
All RECiPES nutRitiOn tEStEd And APPROvEd
Warm beef & lentil salad
ice cream
Healthy choices &
shOckiNg
surprises!
(& worst)The
Can
be healthy?
our step-by-step plan to solve
week night dinner stress
PluS shopping advice
• How to cut your saturated fat
• 10 great omega-3 foods
• Easy ways to get more calcium
• HFG guide to tea
tHE EVERyday
suBstaNcEs
that age us (and how to avoid them)
january 2014 ONLY $5.90
www.healthyfood.co.nz
Best products announced!
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expert advice
Italian steak salad
Delicious dips
Raspberry lemon cake
Free coffee at Columbus cafés! See page 15
Delicious, healthy barbecue recipes for summer
tHe Try this Piri-piri chicken with rice and quinoa salad!
which oils are best for cooking and dressings?
bring a plate! easy, healthy dishes to share
...that will change the way you eat
Expert advice:• Best vege and fruit snacks• How are potatoes produced? • 10 ways with cherries• How to choose dairy food
HealtHy food awards
carbs, protein, fat:New rUles
What’s your nutrition IQ? Take our quiz!
SCIENCE UPDATE
BBQ special
Healthy Food Guide makes it easy for kiwis to make healthy choices.
THE CONCEPTHealthy Food Guide is a monthly consumer magazine that helps New Zealanders make healthy food choices at the shops and in the kitchen.
Healthy Food Guide gives simple answers to important questions on diet and nutrition. It explains the proven scientific links between nutrition and health in everyday language.
Every month the magazine is packed with practical ideas for real life: be it at home, at work or out on the town. We believe that healthy also means ‘taste sensation’. Our recipe section is full of delicious dishes with affordable ingredients and simple preparation.
Healthy Food Guide makes it easy and enjoyable to eat well and feel great. Healthy Food Guide is a high-quality perfect bound publication. It is printed in a compact format that is convenient to take shopping and use in the kitchen.
EDITORIAL ExPERTS There is no subject more confused, emotionally charged and important to our wellbeing than food and nutrition. We are bombarded by so much contradictory information, it can be almost impossible to find accurate, up-to-date, and practical information about healthy foods, nutrition, diet and health.
Healthy Food Guide drives product
sales and provides a compelling link
between food products and good health
and nutrition.
the magazine
Healthy Food Guide works with leading health experts to ensure the magazine provides the best health advice possible.• Every article is written or reviewed by
qualified nutritionists• The Healthy Food Guide editorial
advisory board includes well-respected health and nutrition experts including Professor Jim Mann, Professor Christine Thomson, Professor Lynette R Ferguson and Celia Murphy.
EDITORIAL CONTENTEvery issue contains:• Latest health and nutrition news• Things we love• Ask the Experts Q&A’s• Expert advice for a broad
range of health conditions• Easy healthy recipes• Guides to making healthier
choices at the checkout• Gardening diary• 5pm Panic recipies• Kids in the kitchen
Healthy Food Guide Media Kit 2014 | 5
Healthy Food Guide readers are a pre-qualified audience of Kiwis actively seeking healthy products to put in their supermarket trolleys each week. They want to improve their overall health and wellbeing and trust Healthy Food Guide to provide them with expert, independent, credible advice on how to do this.
reader profile
READERSHIP
411,000 (Nielsen Media Research, National Readership Survey: Q4 2012–Q3 2013)
CIRCuLATION
49,462 (Audit Bureau of Circulations, Total Net, July-Dec 2013)
DISTRIBuTIONNationwide in supermarkets at checkouts and bookstores
the stats #1 IN SuPERMARKETSHealthy Food Guide is New Zealand’s #1 selling food magazine in supermarkets, with more units sold than any other food magazine.(Source: AZTEC Scandata, Ranking Report, Unit Sales, Moving Annual Total, Year ending 11 August 2013.)
DEMOGRAPHICS• 78% female, 22% male• Average age of 41 years• 78% European, 14% Maori, 8% Pacific Island, 13% Other• Average household income is $95,000 p/annum;
14% higher than the national average(Source: Nielsen Media Research, National Readership Survey, Q4 2010-Q4 2011)
YOuR ADVERTISEMENT IS NOTICED • 90% are interested in advertised products
YOuR PRODuCTS ARE PuRCHASED• 80% have purchased advertised products• 68% have switched to products they have seen in Healthy Food Guide
YOuR ADVERTISEMENT KEEPS WORKING• 95% read it cover to cover/read items of interest in-depth• 97% keep Healthy Food Guide for future reference
INTERESTING INFO• 76% are regular exercisers• 56% love trying new recipes/creating their own• 93% also use healthyfood.co.nz • 56% have a smartphone or tablet(Source: Reader Survey March 2013, n = 2,686)
Healthy Food Guide Media Kit 2014 | 6
the websiteTHE HealtHy Food Guide WEBSITE Packed with expert nutrition information and over 1500 delicious healthy recipes, healthyfood.co.nz is an ideal platform to engage with your target audience, improve brand awareness and grow sales. Read by magazine and non-magazine readers alike, this wide health-conscious digital community is engaged and vocal, keen to share opinions, recipes and post reviews.
Please call us to
discuss how to use
our platforms to your
best advantage.
OPPORTuNITIES FOR ADVERTISERSBanners, skyscrapers, medium rectangles:A range of sizes and formats are available in key, consistent placements around the site.
Integrated content:Integrate your brands and product information into existing site features such as recipes, articles, free samples, product reviews, competitions and more.
EDM’S:Sending solus emails or including your ad in our existing enewsletters get excellent results.
uNIquES
137,198 per monthVISITS
186,528 per monthPAGE IMPRESSIONS
520,390 per month
average monthly traffic
FACEBOOK LIKES
72,700 (As of 09/09/2014)
Healthy Food Guide Media Kit 2014 | 7
healthy food ideasHOW IT WORKShealthy food ideas is a brand extension of Healthy Food Guide magazine. Your product is positioned as a healthy food idea across multiple media channels, combining TV, radio, magazine, web, e-mail and social to ensure maximum reach, engagement and to inspire consumers to act.
THE AIMThe aim of healthy food ideas is to drive retail sales of healthy food products. Results to date are illustrated by the attached case study.
Consumers trust Healthy Food Guide to be an independent, credible source of information that helps them make healthier choices. Since its inception in 2005, Healthy Food Guide has become an essential supermarket shopping guide for health-conscious consumers, as evidenced by its #1 selling food magazine* in NZ. (ABC Jul-Dec 2011)
THE CONCEPT The concept came from constant requests for us to tell consumers which specific products and brands we rate as actually healthy. So our expert nutritionists have developed nutrition criteria for each food category with reference to the Ministry of Health publications and public health goals – in particular, the Nutrient Reference Values for Australia and New Zealand. All products presented under the healthy food ideas masthead need to meet these nutrition criteria. I.e. it is not available for every product.
When your brand is presented as a healthy food idea, we are endorsing it as a good choice, enabling brands to leverage our credibility to increase sales. It’s third-party endorsement at its most powerful.
PACKAGES ARE TAILORED TO CLIENT NEEDS AND TYPICALLY CONTAIN:
DEVELOPMENT AND PRODuCTION: Scripts, TV and radio advertisements (30 second ads including presenter), print advertisements, healthyfoodideas.co.nz webpage, static online display advertisements and email advertisements.Production: Starts from $25,000+gst
MEDIA:TV licence fee: $44+gst per TARPRadio licence fee: 5% of total spendHLM media packages: Packages are designed across Healthy Food Guide magazine and digital platforms to deliver the best possible ROI, covering at least the same period as you are on-air.
OPTIONS TO LICENCE THE ‘AS SEEN ON HEALTHY FOOD IDEAS’ LOGO ON:Product packaging, point of sale material, outdoor advertisements, websites, brand advertisements published externally to Healthy Food Guide, promotional staff t-shirts and materials. Price on application.
ADDITIONAL OPTIONS:Product sampling, reviews, database collection, facebook posts, online sponsorship of collections and categories on healthyfood.co.nz and competitions. Price on application.
Healthy Food Guide Media Kit 2014 | 8
healthy food ideas case study
CASE STuDY Just Juice with Veges
OBjECTIVESLaunch a fruit and vegetable juice by:• Generating awareness• Achieving credibility• Driving trial• Delivering sales results without discounting product
MEDIAhealthy food ideas integrated campaign was the only above the line activity. Supported by PR and sampling in supermarkets and at the Auckland Zoo.
ROADBLOCKS• Did not get the anticipated ranging in Progressive supermarkets,
effectively losing half of the distribution and sales• Christchurch earthquake disrupted distribution and sales
in the South Island
RESuLTS1. Generated awareness: Colmar Brunton tracking report showed that: • nearly 60% of HHSWK were aware of the TVC • 87% remembered the Just Juice with Veges brand
(vs average result of 33% retention of brands advertised under other mastheads), and
• 47% intended to purchase (vs average 28%)
2. Achieved credibility: • Leveraging the healthy food ideas masthead where Healthy
Food Guide magazine and its nutritionist Claire Turnbull endorse the product, meant the brand was taken seriously
• Featuring ‘as seen on healthy food ideas’ on POS and promotional materials used when sampling was seen as a stamp of approval and gave validity to the product
3. Consumers tried the product: • Through sampling consumers were introduced to
the product and the category as a whole • 45,000 samples were tasted • 618 coupons given to consumers when sampling were
redeemed in-store throughout the period of the campaign
4. Delivered sales results: • Four weeks after launch Just Juice with Veges was outselling
V8 Tropical (highest selling product in the category) in Foodstuffs supermarkets (where JJwV was ranged)
• Six weeks after launch, JJwV Orange & Mango outsold V8 Tropical in total supermarkets!
• At 13 weeks, JJwV had 37.7% share of total vege juice (from a nil base)
• At 13 weeks, 82% of sales were made at full price (vs category average of only 56%)
WATCH THE juST juICE WITH VEGES TVChttp://www.healthyfoodideas.co.nz/just-juice-with-veges
Healthy Food Guide Media Kit 2014 | 9
DISPLAY RATESSize Casual 3x 6x 9x 12x
Double Page Spread $9,150 $8,921 $8,692 $8,463 $8,235
Full Page $4,815 $4,695 $4,575 $4,454 $4,334
Half Page $2,890 $2,817 $2,745 $2,673 $2,601
Third Page $1,966 $1,916 $1,867 $1,818 $1,769
Advertorials* Quote on application
*Conditions apply – please discuss upon request of quote
NOTE: Additional volume discounts apply for annual spends over $115,000+gst.
PREMIuM POSITIONSSize Casual 3x 6x 9x 12x
Inside Front DPS $10,414 $10,154 $9,893 $9,633 $9,373
Outside Back Cover $5,681 $5,538 $5,396 $5,254 $5,112
Inside Back Cover $5,443 $5,307 $5,171 $5,035 $4,899
Special or Guaranteed Position
+15%
SHOPPING GuIDE RATES Minimum bookings of 3 months
Size Dimensions (depth x width) 3x 6x 9x 12x
Small 59mm x 44mm $315 $307 $299 $291
Medium (Horizontal) 59mm x 92mm $525 $512 $499 $486
Medium (Vertical) 124mm x 44mm $525 $512 $499 $486
Large 124mm x 92mm $945 $921 $898 $874
Services Guide/Specialty Store listings
$300 for 6 consecutive months$550 for 12 consecutive months
OTHER ITEMS*Item Casual 3x 6x 9x 12x
What’s Hot $1,260 $1,229 $1,197 $1,166 $1,134
Sample card or Coupon Quote on application
Inserts or Onserts Quote on application
Studio time for production of artwork
$500+GST per ad
rates & deadlines magazineRates apply to four colour and mono, and for finished artwork supplied. Rates are exclusive of GST and are quoted in $NZ.
Standard commissions apply for all accredited advertising agencies for direct client payment in full by 20th of the month following the invoice date.
ADVERTISING POLICYAll advertisers are required to comply with the Australia New Zealand Food Standards Code, the Advertising Standards Authority codes of practice and, if advertising a supplement or making a therapeutic claim, obtain a ‘TAPS’ (Therapeutic Advertising Pre-Vetting System). Advertisements for supplements or those making therapeutic claims will not be published without a TAPS number.
Healthy Food Guide reserves the right to accept or reject advertising material, to add keylines and/or the word ‘advertisement.’
MATERIAL DEADLINESThe following ad deadlines are one week prior to the dates stated.• Advertorials• Ads using our graphic design service• What’s Hot• Sample Card• Coupons• Shopping Guide and
Services Guide.
CANCELLATION DEADLINEOne week prior to booking deadline. HFG reserves the right to charge if notification received after cancellation deadline.
DEADLINESISSuE ON SALE BOOKING MATERIAL
2015 September 17 Aug 22 Jul 24 Jul
October 14th Sept 19th Aug 21st Aug
November 19th Oct 23rd Sept 25th Sept
December 16th Nov 21st Oct 23rd Oct
2016 January 14th Dec 11th Nov 13th Nov
February 18th Jan 2nd Dec 4th Dec
March 15th Feb 20th Jan 22nd Jan
April 14th Mar 17th Feb 19th Feb
May 18th Apr 23rd Mar 25th Mar
October 14 Sep 21 Aug 19 Aug
November 19 Oct 25 Sep 23 Sep
December 16 Nov 23 Oct 21 Oct
Healthy Food Guide Media Kit 2014 | 10
DISPLAYPremium display advertisements are placed in highly visible areas across the site.
Ad sizes: Banner (728 x 90 pixels)Skyscraper (160 x 600 pixels)Medium rectangle (300 x 250 pixels)
Delivery options: • Home page (HM) – $35 CPM – Medium rectangle only• Run of Site, excluding home (ROS) – $25 CPM• Run of Recipe Section (RORS) – $30 CPM• Run of Article Section (ROAS) – $30 CPM
CONTExTuAL AD DELIVERYYour ad can be delivered to even more targeted content on healthyfood.co.nz by delivering to content that has been tagged as a specific category in the back end, eg • Article categories: women’s, men’s, senior’s, children’s
or baby’s health, osteoporosis & bone health, immunity, heart health, pregnancy etc
• Recipe categories: gluten free, baking, high-fibre, family favourites, low-fat, breakfast, low-kJ, dairy-free, salads, soups etc
Contextual delivery to specific categories• One ad space only – from $1,000 p/month • All three ad spaces – from $2,400 p/month
INTEGRATED CONTENTThere are a wide range of integrated options available.• Branded recipes – from $1,500 per annum• Sponsored recipe collections – Price on application• Advertorials about your products or services
– $1,500 per annum• Free sample offers – $2,625• Coupons – $2,625• Product reviews – $3,000 to $5,000 per review• Directory listings – $550 to $1,200 per annum• Competitions – $500-$1,800 per competition• Opt-in options for database collection – Price based
on final de-duped email addresses.There are many other options available, please call us to discuss your needs.
EMAIL MARKETINGEnewsletters are a cost effective method of reaching our digital subscriber base, and generate an instant result when recipients receive your message and respond almost immediately.
Email marketing is particularly effective for increasing traffic to your site, driving product trial via coupons or samples, competitions, collecting an opt-in email database of your own – all ultimately leading to increased revenue.
ENEWSLETTERS Editors enewsletter Inclusions: $2,500
Coupons: $2,500Skyscrapers: $1,000Text links: $500Solus: $5,500Women’s Health, Gluten Free + Allergy Today e-newsletters Inclusions or banners: $500Text links: $75Solus email: $1,500
WEEKLY ‘5PM PANIC’ RECIPESEach Wednesday a recipe is sent out around 3.30pm as readers start thinking about what they should cook for dinner tonight. Sponsor packages (in this example, it is a vegetarian sponsor) include:• set up of a vegetarian recipe collection on healthyfood.co.nz• your display ads delivered to the recipes in that collection – you own
the banner, skyscraper and medium rectangle space on these recipes• one recipe from the vegetarian recipe collection sent out each
week (eg ‘meat free Monday’) • your ad included on the vegetarian recipe email sent out each
‘meat free Monday’
CAMPAIGN OPTIONS1 month 3 months 6 months 12 months$5,633 $5,460 p/month $5,287 p/month $4,940 p/month
NOTES• Rates apply to finished artwork supplied in
correct specs and formats.• Rates are exclusive of GST and are quoted in $NZ.• Standard commissions apply for all accredited advertising
agencies for direct client payment in full by 20th of the month following publication.
healthyfood.co.nz provides access to a highly engaged, targeted audience of health-conscious consumers, substantially extending the reach of your campaign. Tell us your wants and needs, and we will tailor a package specifically to meet your objectives.
rates & deadlines digital
Healthy Food Guide Media Kit 2014 | 11
GuTTER: Allow 20mmNo text or images in this area unless ok to bleed into the gutter.
FuLL PAGEWidth 170mm Height 230mm
DOuBLE PAGE SPREADWidth 340mm Height 230mm
1
3
2
4
1. LARGEWidth 92mm
Height 124mm
2. MEDIuM VERTICAL
Width 44mm Height 124mm
3. MEDIuM HORIZONTALWidth 92mm Height 59mm
4. SMALLWidth 44mm Height 59mm
THIRD: VERTICALWidth 56mm
Height 230mm
THIRD: HORIZONTAL
Width 170mm Height 76.5mm
DOuBLE PAGE SPREAD: THIRD HORIZONTAL
Width 340mm Height 76.5mm
GuTTER: Allow 20mmNo text or images in this area unless ok to bleed into the gutter.
HALF PAGE: HORIZONTAL
Width 170mm Height 114mm
DOuBLE PAGE SPREAD: HALF PAGE HORIZONTAL
Width 340mm Height 114mm
GuTTER: Allow 20mmNo text or images in this area unless ok to bleed into the gutter.
SHOPPING GuIDE
specifications magazine
!Please add
5mm bleed on ALL sides on
ALL ads. + ALL ads must be
300dpi AND CMYK
Healthy Food Guide Media Kit 2014 | 12
CHECKLIST
TICK ALL BOxES
FILE FORMATS Our preferred format is a high res pdf. We also accept flattened, high res tif and eps files.
AD SIZE The document size must match HFG ad size specs.
SAFE ZONE Please do not position text or images (that you do not want trimmed) within 3mm of the edge of any trim size ad.
BLEED All ads require an extra 5mm bleed to be added on ALL four sides.
CROP MARKS All ads must be supplied with crop marks.
RESOLuTION All images within the ad must have a resolution of 300dpi.
CMYK Ads must be supplied as CMYK (ensure no RGB objects/images or spot colours within the ad).
FONTS All fonts must be embedded or converted to outlines/paths.
PRINTED PROOF A high quality colour accurate proof should accompany the digital file in order to assist with colour reproduction during the printing process. If a lower quality proof, or no proof, is supplied, HFG will endeavour to meet reproduction standards but accepts no responsibility for print accuracy.
PLEASE NOTE
All digital delivery files must adhere to the set advertising guidelines with allowance for transfer times.
The publisher will make every endeavour to source correct material and to check that the material supplied has been produced correctly; however liability for reproduction of advertisements where material is incorrectly supplied remains with the advertiser and the advertiser’s agency. The Publisher retains the right to refuse material that is not supplied as specified. All production costs arising from changes to material supplied will be charged.
If you have any questions regarding how you need
to supply your ad, please do not hesitate to contact us.
specifications magazine
Healthy Food Guide Media Kit 2014 | 13
MATERIAL FORMAT• All website display ads must be
supplied as a jpg, gif, or swf file.• Maximum file size is 40kB
(20kB for jpgs and gifs is preferable).• Non-standard creative (rich media)
and file sizes >40kB must be served through their own 3rd party ad servers including polite downloading such as Facilitate or Eyeblaster (eg videos, expandables, floating layers).
• Flash ads also require static back up material for users without flash capabilities.
WEBSITE DISPLAY AD SIZESBanner: 728 x 90 pixels Skyscraper: 160 x 600 pixelsMedium rectangle: 300 x 250 pixels
ENEWSLETTERSInclusion: • 1 x heading, • 1 x image, • ~80 words• url details
Skyscraper: • 160 x 600px, • <40kB
Banner:• 160 x 75px, • <40kB
Text link: • 1 x thumbnail image plus a
maximum of 8 words
specifications digital
If you have any questions regarding how you need
to supply your ad, please do not hesitate to contact us.
SOLuS EMAILSIf supplying material ready: Size: 550pixels wide x any height with all urls embedded
If HLM is laying the solus up for you, please supply:• 1 x heading• 1 x image at 550px wide x any height• Copy• Urls and what the urls should link to
(eg heading, image, specific copy)
CLIENT RESPONSIBILITYClients are responsible for checking the quality and integrity of digital files before submission.Files will be rejected if they are not prepared to the correct height and width specifications or are too large in file size.
NOTES Healthy Food Guide reserves the right to:• Request substantiation for any health or
nutritional claims made in any advertisement;
• Add a keyline, the word ‘advertisement’ and/or change fonts used in any advertisements that, in our opinion, look similar to editorial; and/or
• Accept or reject advertising material and to edit copy to make it confirm to our legal or ethical requirements.
• No ads making therapeutic claims will be accepted without a TAPS number.