Post on 17-Nov-2014
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THE AD NETWORK
Digital Sponsorship & Advertising
• What does digital sponsorship look like?
• How can I sell this to our sponsors?
• What is the benefit of digital vs. traditional?
XYZ Client Social Stats
• 6400+ tweets including #GartnerSym between 10/19-10/24, 2012 during Orlando event
• 225 photos uploaded to Instagram using #GartnerSym
• Between 11/27 – 12/24 there were 60+ tweetsIncluding “#GartnerSym”
Tweets between 10/20/12 and 10/26/12 (Orlando Symposium) that included #GartnerSym
via Topsy analytics17k
What does the process look like for selling and implementing digital sponsorship?
STEP ONEThe client sells the agreed-upon sponsorship opportunities using white label marketing materials that include everything from educational information about exposure to technical information about uploading and art specs.
Once advertising is sold, the sponsor is granted access to Summit, where they upload their advertising files.
STEP TWO
Next, both the client and etech can view the uploaded advertising content via Summit.
Both parties approve the assets and Etech takes over.
STEP THREE
etech then incorporates the approved advertising in the content scheduling/location map across digital signage and AV (if applicable) according to an agreed upon program.
STEP FOUR
• Ads run onsite.• Sponsors are happy.• Client sees additional revenue
that previously did not exist.
STEP FIVE
ANATOMY OF A DIGITAL ADVERTISEMENT
Potential Ad Block
Placements
Agenda Widget
Instagram PhotoFeed
Real-time scrolling
Twitter feed (with sponsorship!)
Full screen ads
Breakout room ads & content
Full Screen content
Sponsored Social
Full Screen PowerBoard
Flown Sign with content
Flown Sign with Full Screen Ad
UNDERSTANDING TARGETING
We can schedule ads based on:
• Time of day• Location at venue• “Events” i.e., lunch/breakouts about to begin• Periodic rotations
HOW IT WORKS
Ad Network Manager