radical.ie

The evolution of

social media- The view from the agency floor

#GetSocial 2015

radical.ie

@Cian_Corbett

Business Director with@RadicalDublin

Social Media Agency of the Year 2013, 2014 & 2015

Social Media Management

“The problem with the lack of innovation is due partly to the fact that some of the world’s smartest minds are focused on

getting people to click on an ad.”

Elon Musk, 2014

Social Media Management

“The American part of American Samoa is a title that doesn’t mean anything….

like Social Media Expert!”

John Oliver, 2015

The Evolution of Social Media

What my friends think I do….

The Evolution of Social Media

What my parents think I do….

The Evolution of Social Media

What my clients think I do….

The Evolution of Social Media

What I actually do...

The Evolution of Social Media

So it’s less Mad Men….

…and more Math Men

Social Media has arrived….“The average European checks their phone 150

times a day with most time spent in Social Apps”Google DEP Conference,

2015

Social Media has arrived….The Facebook Community Q4 2015

Social Media has arrived….“Facebook has more relationships than God”

Scott Galloway, 2015

Social Media has arrived….“Social Advertising is experiencing

unprecedented growth” IAB Connect,

2015

Social Media has arrived….Social is increasingly become the centre

piece of campaign activations

It wasn’t always like this though…

If Marketing was a classroom…

PRCreative Agency

Search

Online PlannerOffline Planner

Social Media

Social Media has arrived….

Social in A Silo

Social as an integral part of the Digital Eco-System

The Evolution of Social Media

Phase 1: Peer to Peer

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TRUST

1 2 3 4 5 6 7The Evolution of Social Media

Phase 1: Peer to Peer

1 2 3 4 5 6 7The Evolution of Social Media

Phase 1: Peer to Peer

The Evolution of Social Media

Phase 2: Awareness

1 2 3 4 5 6 7

The Evolution of Social Media

Community Building& Fan GrowthCustomer QueriesSentiment Analysis

Phase 3: Community Building

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Phase 4: Advertising

1 2 3 4 5 6 7The Evolution of Social Media

1 2 3 4 5 6 7The Evolution of Social Media

1 2 3 4 5 6 7The Evolution of Social Media

1 2 3 4 5 6 7The Evolution of Social Media

Facebook’s Timeline encourages us to volunteer information which increases the accuracy of Facebook Advertising

The Evolution of Social Media “The Valuable By-Product of Digital Activity is Data” Justin Cullen,

Core Media

Phase 5: Organic Reach

“Organic reach of the content brands publish in Facebook is destined to hit zero. Itʼs only a matter of time.”

Marshall Manson

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Phase 6: Increased Analytics

1 2 3 4 5 6 7The Evolution of Social Media

Phase 7: Social Video

1 2 3 4 5 6 7The Evolution of Social Media

The Evolution of Social Media

What’s next for Social?

What’s next?

The Evolution of Social Media

Increased Social Ad Spend to combat Organic Reach

Better Targeting, Ad Formats & Analytics through machine learning

More Large Acquisitions

Increased investment in Content

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“What ever happened to that Ginger Kid?”

Thank You

radical.ie

The evolution of

social media- The view from the agency floor

#GetSocial 2015

@RadicalDublin@Cian_Corbett