The Evolving Web - The 13th Pillar of Internet Marketing

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Pillar #13:

The Evolving Web

Pillar #13: The Evolving Web

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Pillar #13: The Evolving Web• The 3 stages of the web and how that

applies to marketing online• The importance of Web 2.0 marketing• Web 3.0 marketing – stay in touch

with where your target market reside and how to communicate with them

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Pillar #13: The Evolving Web• Web 1.0 – the informative web• (1996 to 2004)• Web 2.0 – the interactive web• (2004 to ?)• Web 3.0? – the bespoke web? (?

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Importance of Web 2.0 Marketing• Not waiting for your target

marketing to come to you• Interacting with your target market

where thy feel comfortable• Not losing marketing share by

ignoring new mediums

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Web 1.0 Marketing• Directory submissions• Press releases• Link building• Article marketing

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Web 2.0 Marketing• Blogging• Social networking• Viral marketing

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Web 3.0 marketing• Virtual reality marketing• MyPage marketing

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Virtual Reality Marketing• SecondLife

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MyPage Marketing• Google Gadgets

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The Evolving Web – 2 Pointers• Don’t spend too much time

focusing on one marketing channel – spread your risk

• Always think “How am I going to measure the success of this campaign?”

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Pillar #13: The Evolving Web• The 3 stages of the web and how that

applies to marketing online• The importance of Web 2.0 marketing• Web 3.0 marketing – stay in touch

with where your target market reside and how to communicate with them

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The Evolving Web - The 13th Pillar of Internet Marketing

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