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KEEPING UPinternational
exhibition stand trends
A TO Z of successful
stands
2015mee
tcon
fex.
com
T H E E X H I B I T I O NT H E E X H I B I T I O NT H E E X H I B I T I O N
3D GROUP OF COMPANIES Your full turnkey exhibition, in-store, and event solutions provider
Your Essential Guide to Successful Exhibitions
5 WAYS to attract people to your stand
justin@scandisplay.co.za | www.scandisplay.co.za
// Exhibition stands
// Event infrastructure
// Retail display solutions
// Display products
Cape Town+27 21 409 1200
Durban +27 31 564 7602
Gaborone +267 318 2525
Johannesburg +27 11 447 4777
Port Elizabeth +27 73 236 6618
EPG Ad.indd 1 2015/05/19 10:24 AM
EXHIBITIONS ACT
as sophisticated
platforms for
conducting business, networking, and brand
exposure on both a national and international
level. Not only are they excellent marketing
opportunities, as the entire marketplace and
industry is available to you, but they also
provide you with the rare opportunity to
engage with your clients.
There is, therefore, no question as to
why you’d want to be at an exhibition.
But, once you’ve booked your space, what
happens next? This can be an overwhelming
experience. But worry not; The Exhibition
Planner is your key to a successful
exhibition experience. It is packed with
useful information about making the most
of exhibitions by doing a few simple things
before, during, and after each event.
By following our advice, you will be in a
positon to check all the boxes and ensure
that you get the most out of being part of
an exhibition.
Happy planning!
justin@scandisplay.co.za | www.scandisplay.co.za
// Exhibition stands
// Event infrastructure
// Retail display solutions
// Display products
Cape Town+27 21 409 1200
Durban +27 31 564 7602
Gaborone +267 318 2525
Johannesburg +27 11 447 4777
Port Elizabeth +27 73 236 6618
EPG Ad.indd 1 2015/05/19 10:24 AM
COVER STORY04 Successful exhibitions 3D Group offers extraordinary and unparalleled
exhibition experiences
FEATURED VENUE10 Durban ICC A venue with endless possibilities
FEATURED ORGANISER12 Jacaranda Events A leading exhibition company
FEATURED SERVICES14 Barmotion Ingenious exhibition treats
HOW TO18 From A to Z: ticking all the boxes
20 Top 10 exhibition trends
21 How to ensure return on investment
22 Top 5 ways of attracting people to your stand
23 Get the most from your giveaways
24 Decorate and design with decorum
25 Exhibition greening
26 How to incorporate technology effectively
STAND BUILDERS28 Compex Building your reputation
30 New Dimension Group They make it happen
31 GL events Specialised exhibition expertise
REGULARS03 Ed’s letter Maximising the power of exhibition
08 Expo Shorts Industry must-knows
32 The Exhibition Entertainer
ENDORSED BY
in this issueT H E E X H I B I T I O N
Maximising
10
12
of exhibitions the power
Publisher Elizabeth ShortenEditor Martin Hiller (martin@3Smedia.co.za)Journalist Maggie RoodtHead of Design Beren BauermeisterChief Sub-Editor Tristan SnijdersSub-Editor Morgan Carter Client Services & Production Manager Antois-Leigh BotmaProduction Coordinator Jacqueline ModiseFinancial Manager Andrew LobbanAdministration Tonya HebentonDigital & Marketing Manager Esther LouwDistribution Manager Nomsa MasinaDistribution Coordinator Asha Pursotham
Advertising Ruth Baldwin +27 (0)11 233 2600 ruth@3smedia.co.za
PUBLISHED BYNo. 9, 3rd Avenue, Rivonia, Johannesburg PO Box 92026, Norwood 2117, South Africa
Tel: +27 (0)11 233 2600 Fax: +27 (0)11 234 7274/75 www.3smedia.co.za
The Exhibition Planner 2015 © Copyright. All rights reserved 2015meetconfex.com
SUBSCRIPTIONSsubs@3smedia.co.za
NOTICE OF RIGHTS The Exhibition Planner is published yearly by 3S Media. This publication, its form and contents vest in 3S Media. All rights reserved. No part of this book, including cover and interior designs, may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopying, recording or by any information storage and retrieval system, without permission in writing from the publisher, nor be otherwise circulated in any form of binding or cover other than that in which it is published and without a similar condition being imposed on the subsequent purchaser.The authors' views may not necessarily reflect those of the publisher. While every precaution has been taken in the preparation and compilation of this publication, the publisher assumes no responsibility for errors, omissions, completeness or accuracy of its contents, or for damages resulting from the use of the information contained herein. While every effort has been taken to ensure that no copyright or copyright issues is/are infringed, 3S Media, its directors, publisher, officers and employees cannot be held responsible and consequently disclaim any liability for any loss, liability damage, direct or consequential of whatsoever nature and howsoever arising.
MEETCONFEX.COM • 3Martin & Maggie
04
COVER STORY
exhibitionsSuccessfulA full turnkey exhibition
solutions provider specialising in nine disciplines, 3D Group
offers extraordinary and unparalleled exhibition
experiences.
WITH THE ABILITY to design, construct, project
manage, and execute up to 400 exhibitions and events
a year, 3D Group is a leading South African full turnkey
exhibition solutions provider.
The company’s head office is conveniently based in
Johannesburg and it has another office in Cape Town, ideally
locating it to cater to all 3D Design exhibition needs across
South Africa.
The 3D Group comprises nine specialist disciplines that work in
harmony to provide a professional, turnkey exhibition experience
for exhibition organisers and exhibitor companies alike.
SPECIALIST SERVICESWith an extensive history of successful exhibitions, as well as
professional and experienced staff, 3D Group is able to offer you
specialist and unique services. These include:
• 3D DESIGN is one of the largest exhibition stand design and
construction companies on the continent. It specialises in custom
wood and custom modular (Octanorm) exhibition stands, and
is often the recipient of ‘best stand’ awards for stand design and
construction excellence.
• 3D SHELL excels at providing an exhibition infrastructure
service company to exhibition and event organisers, and most
recently launched EaziXpo – an online exhibitor and services
management system.
• 3D BRANDING SOLUTIONS carries the Octanorm Vario range of
portable display products. There’s also a leading-edge audiovisual
and IT hire business, which provides equipment and the
manpower to install it and ensure seamless operation.
• 3D FURNITURE HIRE started business over 15 years ago, with
three tables and six chairs. Today, it stocks over 8 000 items,
including fridges, coffee machines, couches, chairs, barstools, and
brochure holders in its 1 000 m2 warehouse.
• 3D EVENTS assists clients with those activities typically scheduled
to take place at the exhibitions in which they participate. 3D
Events specialise in stand activations, year-end functions,
roadshows, golf days, vehicle and product launches, awards
evenings and gala dinners.
• SWITCHED-ON-ELECTRICAL supplies lighting solutions
to not only the 3D Group, but also to a host of other
exhibition stand builders and event companies. It stocks
over 3 000 fittings, from spotlights, hanging lights,
colour-changing LED lights, to chandeliers and
specialised lighting.
• State-of-the-art computerised board-cutting
machines and a 100 m2 spray booth provide
4 • THE EXHIBITION PLANNER 2015
clients with access to 3D’s customisation expertise for bespoke exhibition
stands, shopfitting, and custom-made point-of-sale display units.
• There’s also a team of graphic designers and a printing plant capable
of printing large-scale graphics for use on stands, as well as in smaller
formats, to complement the overall exhibition visitor experience.
ESTABLISHED IN EXHIBITIONSWith over a decade of experience, during which it has acquired preferred
supplier status to most of the larger exhibitions and events in South Africa,
3D Shell excels at providing an exhibition infrastructure service company
to exhibition and event organisers.
Its in-house team manages each exhibitor’s individual requirements
on behalf of the organiser so that it can focus on selling the show. Its
portfolio also includes country pavilions, package deals, and specialised
exhibition areas, such as information points, VIP zones, coffee areas, and
organiser offices.
3D Shell is currently the exclusive shell scheme supplier to HobbyX,
MamaMagic, HuntEx, Manufacturing Indaba, Africa Energy Indaba,
Infrastructure Africa, A-Osh Expo, Hostex, World Travel Market Africa,
The Solar Show, Africa Rail, Cards & Payments Africa, Power & Electricity
World Africa, and BreakBulk Africa.
EAZIXPO Voted as the best supply company by EXSA, 3D Shell, one of the
busiest suppliers of exhibition infrastructure in Africa, has innovated
the exhibition industry for organisers, exhibitors, and suppliers with
the launch of its innovative EaziXpo online exhibitor and services
management system.
This is an online exhibitor and services management system. Based
on workflow principles and housed in the cloud, it does away with the
need for the endless paper trail and complicated spreadsheets of data –
historically proven to be unreliable because of human error – to provide
an elegant solution for managing all aspects of the exhibition, including
money collection for extra services.
+27 (0)11 608 1588 +27 (0)21 702 1089
conrad@3ddesign.co.zawww.3ddesign.co.za
MEETCONFEX.COM • 5
COVER STORY
“Simply put, EaziXpo is an easy-to-understand, flexible
online exhibition management and services ordering
system, customised for each new exhibition to address
its unique requirements,” says sales and marketing
director Conrad Kullmann.
The shell scheme industry is fast becoming an
unsustainable commodity business, with prices
being driven down until suppliers' margins are
minimal. As such, the EaziXpo system was
developed to give 3D Shell a unique selling
point by adding value to all involved in
the process.
COVER STORY
THE POWER OF EXHIBITIONS: Face-to-Face is Simply Better
Patrons:Gold:
T: +27 11 805 7272 F: +27 11 805 7273 E: exsa@exsa.co.za www.exsa.co.za
Platinum:
The Exhibition and Event Association of Southern Africa (EXSA) is a non-profit organisation representing the exhibition industry with members including Venues, Organisers, Exhibition Designers, Stand builders, Service Companies and Associate organisations. Formed in 1980, EXSA is recognised internationally as the voice of the exhibition industry in South Africa.
WHAT IS EXSA?
EXSA adds credibility, status and integrity to its members through membership qualifying criteria and adherence to its Code of Ethics. EXSA protects the interests of its members, and both exhibitors and visitors to exhibitions. EXSA provides recognition to members and exhibitors by judging exhibition stands and exhibitions, thus developing and promoting excellence
within the industry. Each year the EXSA Awards take place – the “Oscars” of the industry. EXSA sets standards and ethics amongst its members and endeavours to create a professional image for the industry as a whole. EXSA provides
a platform for arbitration and mediation in the event of disputes between members and/or exhibitors. EXSA lobbies at government level on legislation affecting the exhibition industry such as the Safety and Security Act. EXSA provides an information collection and dissemination service to all interested parties, both locally and internationally via its “EXSA Express”
newsletters and Members Only newsletters. EXSA has alliances with other international associations including UFI; ESSA; AEO; IAEE; and locally with the Event Greening Forum (EGF)
and the Tourism Business Council (TBCSA). The EXSA office is always available to help you with advice and information.
WHAT DOES EXSA DO?
The group’s other businesses not
only support that of 3D Design and
3D Shell, but also contract to any
company seeking services that
support exhibitions and events. Of
course, as supplier, 3D Group benefits,
too, because the site houses – at any
one time – a complete and up-to-date
database of exactly what is required and for
which exhibitor. This facilitates its planning
and scheduling.
“For the organiser, EaziXpo is a game changer:
there’s no paperwork, no filing, no dragging
files to site, and no arguing with exhibitors and
suppliers over infrastructure and extra services.
All he or she needs is an iPad or computer and an
Internet connection. For the exhibitor, because it
is workflow-based, it’s an organisational tool; a way
of ensuring all the bases are covered so there are no
unpleasant surprises a few days before the exhibition
opens,” adds Conrad.
DELIVERING SUPERIOR SERVICES3D Cape recently developed a floor plan for Design Indaba
2015 that truly stood out as a world-class design, and helped the
exhibition raise the bar.
The layout, which had a triangular footprint, as opposed to the
run-of-the-mill 90-degree grid, gave the exhibition a ‘designed’ look
and opened up the space to enhance both exhibitor and
visitor experience.
The turnkey service provided by the 3D Group company included,
among others, overall design of the space, as well as way-finding and
signage; design and construction of custom stands; provision of the shell
scheme, as well as free-standing podiums and special areas like the First
Editions and Spotlight zones; and all the extra services that exhibitors require,
such as carpeting, electrics, and flowers.
Design Indaba 2015 covered a total of 7 050 m2 and featured some 280 power
points and 150 distribution boards. It attracted 613 exhibitors (of which 280 took
the shell scheme), 674 buyers, and over 50 000 visitors.
In addition to introducing a new layout, 3D Cape also suggested Design Indaba
relook the eventing area. This worked in conjunction with the food areas and Design
Indaba brought back the food truck concept, which proved very successful.
3D Cape is a major supplier to the exhibition industry in the Western Cape and has
quadrupled in size in just four years.
“We are exceptionally pleased with how well our first outing partnering with Design Indaba
went. We faced several challenges – most importantly, the need to freshen up the expo as
well as deliver a big-budget feel without necessarily having the deep pockets to dip into.
“Our solution was to take a ‘design’ approach: to incorporate focal points into the floor plan
so that these could be designed as opposed to just ‘being’. It worked really well,” says 3D Cape
director Andrew Keymer.
RECENT AWARDS3D Group was, once again, the big winner at the 2014 EXSA Awards, as judged by members of the
association. For the third year in a row, 3D Design was judged as the ‘Best Design Company’, while 3D
Shell received the Best General Supply Company Award and two stand design awards.
Meet the teamJOHN KULLMANN, MANAGING DIRECTOR
CONRAD KULLMANN, SALES & MARKETING DIRECTOR
IVOR ALLISON, PRODUCTION DIRECTOR
TONY CANTATORE, FURNITURE DIRECTOR
ANDREW KEYMER, 3D CAPE MANAGER
DYLAN SOLOMON, DIRECTOR OF 3D SHELL
PAULA FERNANDES, MANAGER OF 3D EVENTS
NICK BRAND, 3D CUSTOM MANAGER
COVER STORY
6 • THE EXHIBITION PLANNER 2015
ONE TEAM • ONE SOLUTION • ONE SPIRIT
There is no greater combination than talent, skill
and experience. At 3D, they pride themselves on 19 years
of crafted results.
THE POWER OF EXHIBITIONS: Face-to-Face is Simply Better
Patrons:Gold:
T: +27 11 805 7272 F: +27 11 805 7273 E: exsa@exsa.co.za www.exsa.co.za
Platinum:
The Exhibition and Event Association of Southern Africa (EXSA) is a non-profit organisation representing the exhibition industry with members including Venues, Organisers, Exhibition Designers, Stand builders, Service Companies and Associate organisations. Formed in 1980, EXSA is recognised internationally as the voice of the exhibition industry in South Africa.
WHAT IS EXSA?
EXSA adds credibility, status and integrity to its members through membership qualifying criteria and adherence to its Code of Ethics. EXSA protects the interests of its members, and both exhibitors and visitors to exhibitions. EXSA provides recognition to members and exhibitors by judging exhibition stands and exhibitions, thus developing and promoting excellence
within the industry. Each year the EXSA Awards take place – the “Oscars” of the industry. EXSA sets standards and ethics amongst its members and endeavours to create a professional image for the industry as a whole. EXSA provides
a platform for arbitration and mediation in the event of disputes between members and/or exhibitors. EXSA lobbies at government level on legislation affecting the exhibition industry such as the Safety and Security Act. EXSA provides an information collection and dissemination service to all interested parties, both locally and internationally via its “EXSA Express”
newsletters and Members Only newsletters. EXSA has alliances with other international associations including UFI; ESSA; AEO; IAEE; and locally with the Event Greening Forum (EGF)
and the Tourism Business Council (TBCSA). The EXSA office is always available to help you with advice and information.
WHAT DOES EXSA DO?
8 • THE EXHIBITION PLANNER 2015
EXPO
EXPO SHORTS
JACARANDA AGRICULTURAL SHOW'S NEW MANAGEMENTTshwabac, owner of the Jacaranda Agricultural Show, has
announced that this 75-year-old landmark agricultural event
will be under the new management of Petro Ferreira
and her team. The show has been refocused as a
purely agricultural show and Petro, a well-
known stalwart in agricultural circles, has
accepted the challenge of growing
the event to its full potential. This
established show is set to
take place at the Tshwane
Events Centre’s show
grounds from 26
to 29 August
2015.
NEW CEO AT DURBAN ICCThe Durban ICC has appointed Lindiwe Rakharebe
as its CEO, effective as of 1 April 2015. With more
than 30 years’ experience in the corporate
environment, Lindiwe joins the Durban
ICC from her position as ABSA’s regional
executive for KwaZulu-Natal.
“I am passionate about teamwork and
plan to work very closely with our
stakeholders to ensure that the
world recognises our potential.
It is important to have synergy
and work collectively to
achieve the best results,”
says Lindiwe.
Lindiwe Rakharebe, CEO, Durban ICC Petro Ferreira, Jacaranda Agricultural Show
8 • THE EXHIBITION PLANNER 2015
shorts
TECHNICAL SERVICE PROVIDER
SYSTEMS STANDS EXHIBITIONS PRINTING
w w w . e x p o g u y s . c o . z a • t e l : 0 11 4 3 3 3 2 6 0 • f a x : 0 11 4 3 3 1 7 1 7 • i n f o @ e x p o g u y s . c o . z a COPYRIGHT RESERVED
DESIGN STANDS
SHELL SCHEME
GRAPHICS
ONE OF THE WORLD’S 10 MUST-SEE EXHIBITIONSThe world-renowned Art of the Brick exhibition features over 70 art
sculptures created from more than a million Lego bricks, and has been
proclaimed as one of the world’s 10 must-see exhibitions by CNN.
These one of a kind Lego brick sculptures are the work of US artist
Nathan Sawaya.
Not only does the exhibition include a six-metre-tall T. rex
skeleton comprised of more than 80 000 Lego bricks, but
it also showcases Sawaya’s interpretations of famous
artworks such as the Venus de Milo and Vermeer’s Girl
with a Pearl Earring. Sawaya’s ability to transform
this common toy into something meaningful, his
devotion to spatial perfection, and the way he
conceptualises action, enable him to elevate
what almost every child has played with
to the status of contemporary art.
theartofthebricksa.co.za
EXHIBITION EXPERTSExpo Guys is
an independent
company that offers
a full range of services
for exhibition stands and events, from design brief to handover. The company
manufactures its own exhibition system material in its West Turffontein factory,
and delivers the best-quality material, which explains why Expo Guys is frequently
contracted to build exhibition stands for other exhibition companies. The company can
also assist with stand decor by providing flooring, furniture, and electrical fittings for hire.
EXPO SHORTS
The ins and outs of the exhibition industry.
CRAIG NEWMAN CONTINUES TO CLIMB
EVEN HIGHERJohannesburg Expo Centre CEO
Craig Newman has been appointed
to the UFI executive committee by
the main board of directors of
UFI, The Global Association of the
Exhibition Industry.
“I am, once again, honoured and humbled
by the UFI’s belief in my ability to make a
meaningful contribution to this platform,” says
Newman. UFI is the association of trade show
organisers, fairground owners, and national and
international associations of the exhibition industry and
its partners. As of last year, it has more than 600 members
from 85 countries.
Expo Guys Craig Newman, CEO, Johannesburg Expo Centre
MEETCONFEX.COM • 9
TECHNICAL SERVICE PROVIDER
SYSTEMS STANDS EXHIBITIONS PRINTING
w w w . e x p o g u y s . c o . z a • t e l : 0 11 4 3 3 3 2 6 0 • f a x : 0 11 4 3 3 1 7 1 7 • i n f o @ e x p o g u y s . c o . z a COPYRIGHT RESERVED
DESIGN STANDS
SHELL SCHEME
GRAPHICS
CUSTOMISED EXHIBITION BOOTHSThe Exhibition Division
at New Dimension
Group will provide
you with interiors,
exhibition stands, store
layouts, and set designs to enhance your brand’s
identity. The division also offers commercial,
retail, and industrial specialised revamping and
construction services. Offering services such
as site surveys and budget representations,
concept and identity establishment, as
well as 3D perspectives, you can turn
to the Exhibition Division for all your
exhibition needs.
10 • THE EXHIBITION PLANNER 2015
FEATURED VENUE
A venue with endlesspossibilities
As Africa’s largest
convention centre, the
Durban ICC is the ideal venue
to host large exhibitions.
THE DURBAN INTERNATIONAL Convention Centre (ICC) has successfully hosted some of the world’s
largest and most prestigious events, built a reputation as a world-class business events facility, and
made an immense contribution to both the provincial and national economies.
The Durban ICC’s contribution to the country’s gross domestic product over the past eight years has
exceeded R20 billion, not counting the contribution it made over the first nine years of its operation.
EXOTIC LOCATIONA mere 31 km from the King Shaka International Airport, and within close proximity of the renowned
Golden Mile, the centre offers clients an exotic location with scenic tropical surroundings as well
as a wide variety of accommodation options, such as the Hilton Durban, Garden Court Marine
Parade, and the City Lodge Hotel Durban – all situated close to the centre. There are also various
entertainment options available to delegates nearby.
LIMITLESS SPACE AND CAPACITIESThe sheer size and scale of the Durban ICC is astounding, offering the largest flat-floor, column-
free exhibition space in Africa. The building itself is over a kilometre in length, large enough to
park 14 Boeing 747s end to end.
The centre’s intelligent design and operable walls make an unlimited number of venue
configurations available to clients. Its main convention hall area of 11 600 m² can be opened
up to form one massive venue or subdivided into 22 separate exhibition halls of various sizes.
EXCEPTIONAL EXHIBITION EXTRASThe Durban Exhibition Centre (DEC) is located directly adjacent to the Durban ICC and offers
two large halls with a combined area of 9 270 m² of flexible exhibition space. To give an
indication of size, the two main halls can accommodate 400 3 m x 3 m exhibition stands. In
addition to this, the DEC provides several smaller halls and catering facilities ranging from
24 m² to 540 m².
Many of the centre's existing exhibition clients take advantage of the balmy Durban
weather and expand their events onto the many extensive plazas on the property. These
plazas and gardens are ideally suited to outdoor exhibition space where a variety of
marquees and pavilions can be erected as required.
Thanks to all the exhibition venues within the complex being located on ground level,
access for contractors and suppliers via the large loading bay doors is hassle-free.
A RADIANT RECORD The Durban ICC is a member of both The Global Association of the Exhibition
Industry and the Exhibition and Event Association of Southern Africa.
It has had the privilege of hosting several high-profile local and international
exhibitions. Some of the most well-known shows hosted at the centre include
Indaba – Africa’s Leading Travel and Tourism Show, Decorex, Mama Magic, East
Coast Radio House and Garden Show, Comrades Expo, as well as the Good Food
and Wine Show.
In 2014, the Durban ICC received a clean, unqualified audit from the auditor-
general of South Africa, a clear demonstration of its ongoing commitment to
good governance.
The company has also achieved significant improvements in its own
commercial performance, growing its revenues and effectively controlling its
costs to produce strong financial results in recent years.
With versatile space that can be converted and customised to suit any kind
of exhibition and a gleaming record of previous exhibitions, the Durban ICC
is not only an exotic venue choice for exhibitions, but also
an unparalleled one.
MEETCONFEX.COM • 1 1
FEATURED VENUE
1 Visit uShaka Marine World, which is only 3.3 km from
the Durban ICC. Here you can visit the extensive
aquarium, browse the large number of shops, or
enjoy all the slides the water park has to offer.
2 Also incredibly close to the Durban ICC, the
Suncoast Casino and Entertainment World offers
various gaming, dining, and nightlife entertainment
options, as well as movies for the kids and a spa for
the ladies.
3 Watch an exciting game of rugby at the home of the
Natal Sharks, the Growth Point Kings Park Stadium.
4 Adventurous thrill-seekers can go on an exciting
shark cage diving experience offered by Shark Cage
Diving KZN.
5 After visiting all the amazing attractions, it is highly
recommended to soak up the sun on the golden
beaches of Durban and swim in the warm ocean
along the coastline.
5 THINGS TO DO IN DURBAN
+27 (0)31 360 1000 sales@icc.co.za
icc.co.za
12 • THE EXHIBITION PLANNER 2015
FEATURED ORGANISER
ORIGINATING FROM a need for a client
to have one project manager, and one
quote to ensure all the mechanics of
hosting and making an event happen, Jacaranda
Events was established, following a series of
inventive initiatives launched by Tshwane Events
Centre a few years ago. These initiatives were
aimed at supplementing the income generated
by venue rentals. Over the years these initiatives
have grown to such an extent that they have
become a fully-fledged business.
WHO THEY ARE AND WHAT THEY OFFERJacaranda Events is a fresh new event logistical
solutions company, which is able to provide
its clients with a comprehensive A-Z guide of
solution service for exhibitions and other events,
ranging from the project plan to the centrepieces
on a banqueting table.
Offering logistical services, draping, carpeting,
AV and staging solutions, airport and hotel
transfers, catering options, event planning,
and even marketing solutions, there is nothing
Jacaranda Events cannot do.
With its collection of professionals hailing from
the events industry, who are geared towards an
entrepreneurial spirit that delivers innovative
and profitable solutions to the events industry,
clients can enjoy peace of mind, knowing that
the mechanics of their exhibition are taken care
of by Jacaranda Events, and focus on the more
important elements of the exhibition, such as
building relations with clients.
A leading exhibition organising
companyOffering excusive service solutions at
Tshwane Events Centre, as well as across
South Africa, Jacaranda Events is an
innovative eventing solutions company.
MEETCONFEX.COM • 13
FEATURED ORGANISER
TSHWANE EVENTS CENTRE AND JACARANDA EVENTSThese two companies share a mutually beneficial
relationship, as the services offered by Jacaranda
Events directly benefit from those presented by
Tshwane Events Centre. While Tshwane Events
Centre will provide venues for exhibitions and other
functions, Jacaranda Events will be in charge of the
exhibitions and catering platforms.
Tshwane Events Centre offers space, variety, and
flexibility to clients, ensuring overall memorable and
successful events. Competitive rates, customisable
facilities, as well as a helpful attitude are all
elements that make the centre unique as well
as compliment the services offered by
Jacaranda Events.
The location of this venue also makes it a sensible
choice, as it is located five minutes from the Pretoria
Gautrain Station, 40 minutes from O.R. Tambo
International Airport, as well as within close driving
distance to all major government departments
in Tshwane.
A CLEAR AND DETERMINED VISIONThe aim of Jacaranda Events is characterised by four
distinct business disciplines. These are:
• event logistical support
• hospitality, which incorporates the Events Centre,
on- and off-site catering services, as well as the
brand new Jungle Café, which is open to the public
six days a week for various functions
• a marketing service division, which specialises in
event marketing, product launches, and activations
• an eventing arm that will assist clients in
project managing events.
Jacaranda Events strives to boldly apply the
entrepreneurial spirit and provide innovative
and profitable solutions to the events industry
by providing quality event logistical support,
conferencing, catering, events creation, and
marketing services.
It is unique because it is part of an established
and well-known event and conference facility
that has already established client ties such
as national, local and municipal government
structures. However, Jacaranda Events is also
able to increase its reach by servicing other areas
for business as it is not exclusively tied to the
Tshwane Events Centre.
LOOKING TO THE FUTUREOne will no doubt start seeing a strong presence
from Jacaranda Events within the events and
exhibition industry. It has several events and
exhibitions lined up.
Its first client is the annual Tshwane Business
and Agricultural Show, which will take place in
August and they are currently assisting the Dino’s
Alive Expo in Pretoria. It will also be involved with
a few upcoming City of Tshwane Events.
“Jacaranda Events has been put in an unique
opportunity to test the norms of eventing
support solutions, allowing us to offer fresh,
innovative solutions to clients anywhere on the
continent,” says Ricky da Costa, general manager
of Jacaranda Events.
company 1 A team with over 10 years’ experience
in the events and exhibition industry.
2 It was created from a venue’s point of
view, which gives it a unique approach
to seeing exhibitions.
3 Preferential rates and benefits, should
a client wish to utilise the Tshwane
Events Centre.
4 Complete mobility, allowing the
company go to where the client
requires it to be.
5 Unique venue management
experience, which allows it to
understand both sides of the coin and
allow for harmonious service between
event and venue.
5 REASONS TO USE JACARANDA EVENTS TO ORGANISE YOUR NEXT EXHIBITION:
+27 (0)12 327 1487jacarandaevents.co.za
FEATURED SERVICES
ENSURE A UNIQUE EXHIBITION
by making use of the professional
mobile bar and hospitality solutions
offered by Barmotion. It is a dynamic
company with a well-trained and dedicated
team with 10 years’ combined experience.
The company has put all its effort into
finding the right brands and advanced
equipment, as well as streamlining
logistics, in order to allow its clients to
enjoy the event without worry.
IDEAL FOR EXHIBITIONSServices include an array of different
refreshment bars, which offer the
perfect solution if you are at a loss
for which refreshments to provide
at your exhibition. Barmotion
has branches in Cape Town and
Johannesburg, and provides all the
equipment necessary to set up
and run bars across the country.
A VARIETY OF BARSBars can be customised to suit
the exhibition type and needs
of the guests. Barmotion’s
standard bars can also be
converted into green bars on
request. There are three
main categories, with a selection of tempting
options under each. These are only a few of
the options available:
BEVERAGES:• Bubble tea bar This exotic Taiwanese
drink will certainly be a hit with guests,
as it is currently trending. It consists
of an iced tea base, fruit syrup, and
tapioca balls. Guests can customise
their own bubble tea and enjoy
delicious flavours.
• Speciality coffee bar Barmotion
has the best baristas in the business
who are guaranteed to serve the
best cappuccinos in town.
• Health juice bar Ideal for
the health-conscious and also
suitable for vegetarians, this is
a perfect option if you would
like to provide your guests
with healthy and delicious
refreshments. Seeing as raw
juicing is all the rage at the
moment, the selection of
fresh vegetable and fruit
juices will undoubtedly be
popular. Booster shots such
as ginger and wheatgrass
are also on offer.
treats The variety of mobile bars
offered by Barmotion is guaranteed to spice
up any exhibition.
Ingenious exhibition
+27 861 93 7625 info@barmotion.co.za
barmotion.co.za
14 • THE EXHIBITION PLANNER 2015
MEETCONFEX.COM • 15
COLD TREATS:• Frozen yoghurt bar A sensible and healthier
choice for warm weather, Barmotion’s frozen
yoghurt bars offer fresh and low-fat frozen
yoghurt. Guests can choose from many
different flavours and then customise their
frozen yoghurt with toppings like nuts, fudge,
and syrupy sauces.
• Gelato bar This Italian-style ice cream will
prove to be a decadent refreshment spot for
guests. Customise your gelato bar by offering
up to four flavours. There are a variety of
flavour options, including cookies and cream,
Belgian chocolate, and fig and honey.
FOOD AND SNACKS:• Crepe bar Provide guests with the lightest
golden-brown crepes, with delicious fillings
like chestnut spread or strawberries, and reap
the word-of-mouth brand promotion rewards.
Professional circular crepe machines are used
to ensure perfect crepes at the bar.
• Pizza bar Guests will flock en masse to the
bar boasting what is guaranteed to be one of
the most mouth-watering snacks available.
Pizza bases are imported from Italy and served
New York-style, which is sliced into quarters
with all the toppings you can imagine.
BRANDED BARSDifferent brands and exhibitors can also make
use of Barmotion’s branded bars to maximise
brand awareness. Barmotion provides different
branding solutions in the form of branded
shot glasses, cups, serviettes, plates, and
many more.
FEATURED SERVICES
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THINKLooking for the hottest trends in the business events sector?
Meetings brings you:• Cutting-edge commentary from industry role players
• Special reports, trends and innovative ways of doing business
• Essential venue and service provider news.
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MEETCONFEX.COM • 17
HOW TO
This section will show you how to create a stand that is truly unique by incorporating green elements, graphics, and international stand design trends and technologies.
How to
ENDORSED BY MEMBER OFIN COLLABORATION WITH
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THINKLooking for the hottest trends in the business events sector?
Meetings brings you:• Cutting-edge commentary from industry role players
• Special reports, trends and innovative ways of doing business
• Essential venue and service provider news.
Meetings is CPD accredited with the MICE Academy.
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Earn CPD
points
18 • THE EXHIBITION PLANNER 2015
HOW TO
WITH ELEMENTS SUCH as green
stands, outdoor graphics, international
stand design trends, and the growing need
to incorporate technology that dominates exhibitions, it is difficult to create
a stand that is truly unique. Exhibition stands allow for direct interaction with the
customer, and are the best media to help realise a variety of goals with only one marketing
endeavour. Consequently, it is vital to ensure that stands truly attract the attention of visitors. It
is your responsibility to put the stand back into outstanding by pushing the boundaries of
exhibition trends.
THE POWER OF EXHIBITIONSExhibitions act as sophisticated platforms for conducting business, networking and brand exposure on
both a national and international level. Not only are they excellent marketing opportunities, as the entire
marketplace and industry is available to you, but they also provide you with the rare opportunity to engage
with your clients.
Audience engagement will allow you to improve your brand by identifying the needs of your clients,
determining the market potential, identifying opportunities to improve, and gaining valuable feedback
from your target market.
Exhibitions also allow for face-to-face interaction, which is an added benefit as it is a cost-effective
way to achieve trade objectives, such as establishing connections, interacting with clients,
and networking.
In order to keep the innovative edge, and host a successful exhibition, Ricky da Costa
from Jacaranda Events advises that one start off with planning, vision, and lots of
energy. This is something that should remain a constant throughout the
whole exhibition.
There are several boxes one needs to tick before,
during, and after an exhibition.
The exhibition industry entails having a competitive edge by striving
to outdo other stands and constantly raising the bar. Here is what the experts
have to say about the different elements
that contribute to a successful exhibition.
From A to Z: ticking all the boxes
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HOW TO
MEET THE EXPERTS
We always try to give back to the
industry – because we appreciate that, if the exhibitions industry is a healthy one, we will have a prosperous business.” Conrad Kullmann, group sales and marketing director at 3D Group
Being part of the worldwide GL
events group, we aim to incorporate international trends with local needs to offer clients the best possible solution.” Adèle von Well, business development and marketing manager at GL events Oasys
Our commitment to greening and
sustainability is translated into our designs and business practices.” Justin Hawes, chairperson of the Event Greening Forum
Jacaranda Events has been put in a
unique position to test the norms of eventing support solutions, allowing us to offer fresh and innovative solutions to clients anywhere on the continent.” Ricky da Costa, general manager of Jacaranda Events
Pict
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Sta
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SQ
20 • THE EXHIBITION PLANNER 2015
TRENDS
HOW TO
0 1 The top
exhibitionCREATIVE USE OF LED SCREENS LED screens have
become a fundamental element of
any successful stand. Flexible LED screens are
being wrapped around corners and posts, and
one can also see dynamic and extensive LED
screen walls enhancing exhibition stands.
1
2 AUDIOVISUAL AND INTERACTIVE TECHNOLOGY The elimination of paper trails has given
rise to more elaborate audiovisual displays
and increased use of technology. Augmented
reality demonstrations attract visitors, allowing
for interaction and generation of leads. Touch
screens and tablets are being used to display
products, collect customer information, and
interact with customers by allowing them to post
to social media feeds displayed on the stands.
3 PRINTED GRAPHICS Graphics
panels have been replaced with
printed graphics and digital fabrics,
which are available in a vast variety of colours
and textures, and allow exhibitors to stay true
to their brand identity. These materials are
also easier to transport and have the added
benefit of being suitable for reuse at future
exhibitions. Fabrics are being used more
extensively, either as accents or comprising
entire booths.
4 CUSTOM-DESIGNED STANDS
Budget cuts have gradually eased and
exhibitors are not financially obligated
to opt for standard designs anymore. Stands are
now being tailored to accommodate detailed
brand requirements and are catering to the
specific target market, with the company’s goals
in mind.
5 MINIMALIST ANGLES AND OPEN SPACES Walls and frames are a thing of the
past. Geometric and pointed structures, with clean
cut lines, are being used to open up stand spaces. This
shows a trend towards bolder stand design and can also
prove to be more cost-effective than elaborate stands,
as these angles require less material. A key focal point is
creating open spaces to ensure smooth traffic flow.
6 BOLD COLOURS Exhibition colour trends
prove to be the most versatile, as they change
at a rapid pace and can be quite fleeting. The
current colour trend involves combining both
conservative and dynamic colours. Colours such as white
and grey act as neutral palettes with vibrant colours like
orange and blue used to accentuate features.
7HEIGHT AND STRATEGIC LIGHTING
Stands are increasing in height in order to
attract attention. The trend is to use raised
gross flooring on the stand and have a tall
structure on the stand itself. Height is added where key
features are accentuated, often adding light for greater
emphasis. Exhibitors are demonstrating creative use of
light in order to highlight certain areas of a stand.
8 NATURAL FINISHES AND MATERIALS Global design trends
have introduced natural elements such
as untreated timber and metal, to go along with
the use of fabrics. The trend is to use metal
to create a European look, often combining
it with timber. Metal is growing in popularity
as it is more resilient than wood and can be
transported to other exhibitions without being
damaged. Translucent material is also being
used to display full-wall graphics.
9 SUSTAINABLE STANDS Even
though it is not exactly a new trend,
the greening of exhibition stands
remains an essential element. Exhibitors are
constantly seeking new and improved ways
to be environmentally friendly, and this also
influences stand design aspects, such as
incorporating natural elements and making use
of more technology.
10ELEMENTS OF HOSPITALITY
The exhibition industry is placing great
focus on creating social ambience
within stands. The trend is to create
a comfortable space for visitors, using
comfortable seating and coffee stands. This
encourages visitors to engage with an exhibitor
for longer.
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HOW TO
Ensure that optimal return on investment is a process that should be kept in mind in pre-, mid- and post-exhibition situations.
ensure return on investmentHow to
MANY EXHIBITORS WASTE large amounts
of money in search of the wow factor.
Instead of splurging on something that
might not give you the desired return on investment, focus rather
on linking the wow factor to your product or service.
Determine how the element you will be involving in your exhibition
relates to the product, and make the connection clear to customers. The
inventor of a new product could be showcased to provide a more informative
exhibition experience, or you could hire a celebrity who is currently well known in
the industry.
While the stand should be relevant, keep it simple and do not overwhelm the visitor
with too much information. Describe and promote the product in the most efficient
and concise way.
• Determine your goal and what return on investment you would like to see. Remember
to keep this realistic, in order to avoid disappointment or wasted money.
• Set limits for yourself. It is important to know what you will be capable of and what
might damage your brand. This includes your financial limits, as well as what you are able
to achieve with your resources.
• Establish a step-by-step plan on how you will ensure return on investment. This includes
briefing staff on the goals you would like to achieve before the show, monitoring
your progress during the show, as well as measuring your end results against your
expectations, and identifying the factors that either aided or hindered your progress.
• Identify, and make use of, all opportunities that could increase revenue and efficiency,
and incorporate these opportunities into your plan.
Regarding adding extravagant elements to your stand to produce the wow factor,
Conrad from 3D Group advises, “It’s vital that you seriously consider the return on
investment on the so-called wow factors that sales people moot, because most
of these cost an awful lot of money. I’d suggest tying in the wow factor to your
product or service.”
Create an exceptional exhibition experience for visitors by having
professional, informed, and enthusiastic staff on the stand and your product
won’t be forgotten. The staff on your stand should understand the goals of
the stand, as well as how their individual roles work together in achieving
these. Staff should spend an optimum amount of time with visitors,
during which they provide essential information on the product
in a clear way and interact with every stand visitor. You will
attract more visitors by word-of-mouth advertising if
customers have an exceptionally positive experience
at your stand. The people make the stand, so
maintain a vibrant energy.
22 • THE EXHIBITION PLANNER 2015
1GET TO THE POINT
Customers know
what they want and often don’t have
much time to spend browsing stands.
Provide a clear indication of what product or
service you are offering, in order to optimise stand
efficacy. You can do this by making marketing
material clearly visible and available on the stand.
Be sure to have product samples on display, as
this will invoke interest and give stand staff the
opportunity to promote the product.
2 DESIGN A SEDUCTIVE STAND One of
the simplest ways to attract attention with
a stand is to use the stand’s design and
location to reach your specific goals. The stand
structure should be open and accommodating,
creating room for easy traffic flow and interaction.
Make
your stand
alluring to the
customer by creating
height, and using lighting
to enhance features on the
stand. Add to aesthetic appeal by
using colour, motion, and bold graphics as well as
incorporating international trends, such as using
unfinished timber.
3 ENGAGE AND INTERACT Add as many
interactive components as possible to the
stand. This will encourage customers to
engage with stand staff and inspect the product or
service. You can do this by offering refreshments
such as bubble tea, having branded and innovative
giveaways on hand like USB car chargers and
product samples, or running quick and easy industry-
related competitions. The promise of a useful free
product or service will certainly draw customers to
a stand. Other ways to promote interaction are to
provide customers with an area in which they can
comfortably sit and relax, or charge their mobile
phones while being informed about your product
or service.
4 MAKE USE OF TRENDY TECHNOLOGY
Appeal to all five senses and give
customers a comprehensive experience by
incorporating leading technological elements on
an exhibition stand. Not only will this draw people
in, but it will also demonstrate an advanced and
up-to-date company image, as well as successful
adaption to change. Making use of touch screens,
iPads, flexible LED screens that wrap around
corners, and audiovisual displays in a strategic
manner will encourage more people to visit a stand.
Do not neglect mobile phones; make a mobile show
application available to make interaction between
visitors and exhibitors more convenient. Online
ticketing systems and service manuals will not
only make exhibitions a more sustainable business
practice, by reducing the amount of paper used,
but will allow for smoother business transactions.
Include social media as well, by offering
promotional products in return for a like or follow.
5 SELECT EXCEPTIONAL STAND STAFF
Exhibition stand staff are responsible for
promoting a product in the most accurate
and efficient way, and can change a great stand into
an outstanding one. Brief your staff daily on targets,
key messages, and the role of each team member.
Ensure that they are well-informed, motivated, and
presentable. They should be approachable and able
to draw customers in. Stray away from the norm
of promotional staff in plain clothes and make an
exhibition stand interesting, by adding innovative
and unique aspects to your brand. Dress staff in
clothes that will make visitors curious and want to
inquire about the product.
HOW TO
WAYSTOP
5 of attracting people to your stand
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MEETCONFEX.COM • 23
Get the most from your giveawaysHOW TO
Many promotional products, such as
stress balls and branded pens, are
easily discarded and forgotten.
Make your exhibition stand
extraordinary by handing out innovative and
useful giveaways.
EXHIBITION STANDS, and everything
they entail, are constantly evolving,
including the smaller aspects such as
what kind of items are used to promote a brand.
Giving away useful promotional products not
only draws customers to a stand, but also allows
for brand remembrance, as people will see that
branded USB flash drive and be reminded of your
product or service, making it convenient for them
to contact you. Instead of sticking to the norm of
conventional giveaways, rather consider one of
these innovative and new ideas.
• BRANDED CAR CHARGERS An item that would
benefit almost anyone, USB car chargers can be used
for any kind of phone, making this a unique form of
brand promotion.
• LIP BALM People will appreciate the availability of lip
balm and will continue to use it after the exhibition.
• HAND SANITISER Exhibitions often involve
networking, shaking hands, and being exposed
to many people. This promotional product is
not only practical, but will definitely make your
brand stand out for being inventive.
• TOUCH SCREEN CLEANING CLOTH This can be
used for cleaning tablets, phones, laptops, and
even reading glasses, making it a very useful
item to give away and, consequently, a great
branding opportunity.
• TABLET STYLUS PEN Instead of handing out
branded pens, go digital and provide people
with an easier method of navigating tablets.
Seeing as the popularity of tablets is rapidly
growing, providing a good-quality stylus will
earn a considerable amount of attention.
• REFRESHMENTS Branded water bottles can be
found everywhere at an exhibition, so offer
customers something unique like a cappuccino
or bubble tea.
• USB FLASH DRIVE It is a wise decision to give
away flash drives, as they are items that people
use often and won’t easily misplace or throw
away after use. This ensures that you continue
to remind people of your product long after
the exhibition.
possibilities at your disposal and maximise branding
on your stand.
• BUDGET Determine what your budget is, as well
as what essential elements you want, beforehand,
and make sure to stick to it. Take caution not to
spend so much on stand design and decor that it
decreases return on investment.
• DESIGN TRENDS With clean lines and smooth
angles dominating stand design, you are faced with
the challenge of making your stand unique while
including the current design trends. In an effort to
green stands, many raw and sustainable materials
such as metal and timber are being included in
stands, and items are being repurposed as furniture
and decor. Stands are also including bold colours,
height, smooth lines, and minimalist spaces.
• LOCATION Your stand should be in a location with
a high traffic flow, to increase the number of visitors
and brand exposure.
• TRAFFIC FLOW Ensure that your stand has enough
open space to allow a smooth flow of traffic, which
will allow guests to engage without feeling
cramped or rushed.
Do not conform to the norm of stand design, or aim for an overly elaborate stand. Instead, design a stand that is applicable to the specific individual product or service, which will help reach company-specific goals.
DETERMINE WHO THE target market
is, and what elements would be most
appealing to them – accounting for
information accessibility, as well as aesthetic allure.
Take full advantage of the benefits of strategic
lighting to focus on the essential areas of the stand,
and create visual interest by incorporating colour
and graphics. Current international stand design
trends focus on minimalist angles, which open
up the stand space and create cleaner lines of
geometric and angular structures.
“Before jumping straight to designing a stand, it is
crucial to take a step backward and peg down the main
reason for the company attending the exhibition. From
here, determine the target market you are working with
or want to attract to the stand; this should give you a
good basis to start creating ideas focused on inviting
in the specific customers. Creating an open, inviting,
and comfortable space with enough room to move is
HOW TO
always a must – people shy away from stands that
are cluttered or too clinical. Consider the difference
between walking into the local bakery as opposed to
the dentist’s office,” explains Adele from GL events.
She continues, “The most ‘wow’ stand does not
mean the most expensive one. Spend time with your
stand provider to discuss new ways of adding custom
finishes without the high cost – think tension fabric,
system clad, and lighting focusing on crucial areas.
Add colour and graphics to create visual interest and
brand impact; make sure your stand is 70% colour and
30% neutral pallet and product or brand information.”
Consider the following elements with regards to stand
design and decor:
• YOUR TARGET MARKET The kind of person you
want to attract and what kind of elements will
attract them.
• THE BRAND IDENTITY Your stand design and
decor should reflect your brand’s identity, and
correlate with the product or service you are
offering. Take advantage of the
endless branding
with decorumDecorate and design
24 • THE EXHIBITION PLANNER 2015
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Exhibition
THE EXHIBITION INDUSTRY is an
extremely wasteful industry. “There are large
quantities of waste thrown away after each
exhibition. Sadly, this often includes custom-designed
stands, which, in some cases, may be used only once,”
says Justin Hawes from the Event Greening Forum.
Stand contractors are most responsible for the
waste at exhibitions, as the majority of the waste is
generated at the build-up and break-down. Contrac-
tors and venues need to become more mindful of the
waste that is generated and start using systems that
reduce or reuse waste.
It is the exhibitor’s responsibility to ensure that a
stand is as green as possible. Justin recommends
greening a stand in the following five, most
basic ways:
As a very large marketing medium, which is growing in popularity, the importance of
greening at exhibitions cannot be understated.
GREENING
1 ENERGY Opt for
energy-efficient technology on
the stand, such as LED lighting, and remember
to switch all electrical components off at the end of
each day.
2 MATERIALS Consider using fabric graphics on the
stand as these can be reused at future exhibitions
and are easy to transport.
3MODULAR DESIGN This makes it easier to rebuild
the stand and, if necessary, create different con-
figurations to fit different spaces. Also, the more robust
the design, the better it will last over multiple builds.
4 TRANSPORTATION Aim to make fewer trips to
and from the venue, as this will contribute to a
smaller carbon footprint.
5 SOURCING OF MATERIALS
Source locally for stand materi-
als, decor, and furniture. The more local the
source, the better.
Currently, the greening trends in the exhibition
industry show a hunt for new, improved, and
environmentally-friendly products. There is a
move towards natural materials, which is echoed
in international trends, introducing elements
such as untreated timber, paper, cardboard,
string, and industrial materials.
Exhibition trends also show the increase of
AV equipment and fabric-based stands, which
decrease paper trails and the use of printed
graphics, as well as allowing the exhibitor to
reuse graphics.
HOW TO
Scan Display won the 2014 Green Stand Award for its stand at Markex 2014
26 • THE EXHIBITION PLANNER 2015
The benefits of having advanced technology
on a stand are not limited to attracting curious technology
enthusiasts; it is also a great way
of encouraging customer interaction.
TECHNOLOGY effectivelyHow to incorporate
HOW TO
INCORPORATING EFFECTIVE technology
into an exhibition design offers a lot of
benefits, from highlighting key products and
drawing visitors towards the exhibition stand, to
directing traffic and adding eye-catching colour,
messaging, and motion.
These are the elements that communicate
professionalism and successful change adaption.
Customers can explore the product, browse a
digital product brochure, engage in surveys, and
will also be more willing to enter their contact
details on a digital form.
STRONG PRESENCEInstead of relying solely on basic promotion,
include technology to demonstrate the product
or service. Keep in mind that technology and
social media go hand in hand, so interact with
visitors on social media during the exhibition
by tweeting or posting about your stand and
promotions, and also make use of this tool
for pre-show advertising. A strong presence
on social media acts as instant, and effortless,
marketing for your brand.
“Technology enables the industry to appeal
to all five senses – not only do we have ways of
delivering better visuals and enhanced sound,
but we also have technology that enables
visitors to feel movement, for example, and
to taste and to smell. All these help create a
holistic experience for the visitor. At the same
time, it is important that this experience is always
linked back to the product or service on offer,”
says Conrad Kullmann from 3D Group.
You can provide your client with a first-hand
experience of your product and brand by
adding videos and moving adverts to your
marketing arsenal.
“However, keep in mind that, when creating
content for these high-tech devices, it’s not a
DIY project. Get the experts involved to assist
you with exactly how displays should be done to
achieve maximum returns,” advises GL event’s
Adele von Well.
Make use of flexible LED screens that can
be wrapped around columns or walls, or have
several screens forming one large dynamic
wall. These screens can display anything that is
relevant to your brand, be it a demonstration,
virtual tour, or even a live social media feed.
INTERACTIVE TECHNOLOGYAlso, include interactive technological devices
such as tablets and touch screens. People seek
the excitement of being able to handle a device
with which they aren’t familiar, and you can take
advantage of that to increase brand awareness.
It is also important to remember that mobile
phones have become an integral part of
our daily lives. This provides you with the
opportunity of luring visitors to your stand by
offering a charging station, and, while they relax
and charge their phones, you can inform them of
your product or service. You can also decrease
your paper trail by providing a mobile app or
digital marketing material.
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MEETCONFEX.COM • 27
The experts show you how to ensure that your stand has the wow factor.
STAND BUILDERS
Standbuilders &
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ures
: Dec
orex
EXHIBITION INFRASTRUCTURE
PUTTING YOUR BRAND IN THE SPOTLIGHTBUILDING YOUR REPUTATION
WE ARE WHERE YOU ARE
AUDIO VISUAL
EVENTS
EXHIBITION
STANDS
Tel: +27 (0)11 234 0604 Email: exhibit@compex.co.za www.compex.co.za
CONTACT DETAILS FIND US ON
OUR PROFESSIONALS
@Compex_Compex CompexSA
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CompexCompexSA
Compex can help you transform your event from an ordinary gathering into an extraordinary experience, making the impossible possible, and turning your vision into a truly great experience.
When you plan your event you rely on the service provider to lay the firm foundation upon which a successful event can be built. Very often an event requires more than four walls and a ceiling. An event can literally be hosted anywhere, from a beachfront to a mountain top. Compex provides the brick, mortar and manpower needed to build the right infrastructure for events and exhibitions. We help clients plan the necessary framework, construct physical underpinnings and supply overall solutions for their events
AUDIO VISUALCompex provides an audio-visual rental service for events, exhibitions, corporate functions and conferences. With a large inventory of sound, lighting and staging equipment available for hire, we are able to supply our clients with complete audio-visual packages for any event. Not only will we make your event or exhibition space stand out from the rest, we will help you project that your business is tech savvy and ahead of the curve.
EXHIBITIONWith Compex’s roots in the provision of infrastructure for exhibitions and events, we are always able to provide and deliver a full range of services for a ‘Confex’, ranging from registration, exhibition areas, offices, meeting rooms, poster areas and room sub-divisions. With versatility at the core we can mould and build according to the event’s requirements, turning empty space into functional form.
STANDSCustom Design stands are the pinnacle of branding, and they truly have a way of turning a brand into a full-on experience. Custom stands allow a brand to be visualised in a unique way, standing out from the crowd and communicating your message in an exceptional way; giving form to function. We at Compex can take you through the entire process of getting a design stand, ensuring that you get the best results and have a stand that maximises your visibility and your Return on Investment.
EVENTINGWe at Compex can provide you with a full range of underpinning services including, but not limited to: Marquees, Bedouins (stretch tents), Picket and Security Fencing, Staging, Container Conversions, PA Systems, Lighting, Electrical Supply, Plants, Furniture, Branding, Catering, Entertainment, Inflatables, in fact anything that is needed to ensure that your event is a success. Although we are rooted in exhibitions, we are now far more than just exhibitions.
We believe in the power of engaging experiences that bring people together, innovative solutions that support cutting-edge events, and a seemingly endless service offering that consistently delivers superior outcomes. Get in touch with COMPEX and allow us to lend a hand in turning your ideas into reality.
MEETCONFEX.COM • 29
PUTTING YOUR BRAND IN THE SPOTLIGHTBUILDING YOUR REPUTATION
WE ARE WHERE YOU ARE
AUDIO VISUAL
EVENTS
EXHIBITION
STANDS
Tel: +27 (0)11 234 0604 Email: exhibit@compex.co.za www.compex.co.za
CONTACT DETAILS FIND US ON
OUR PROFESSIONALS
@Compex_Compex CompexSA
3 - 12 AprSasol at The Randshow | Nasrec, Johannesburg
7 - 10 AprSAIMM - Sulphuric Acid | Elangeni Hotel, Durban
8 AprEXSA Permanent Installation | Gallagher Estate, Midrand
13 - 15 AprVodacom Business Partners | Sun City, North West
14 - 16 AprFOA / ICAR 2015 | CSIR, Pretoria
15 - 18 AprAttune Experience | Wild Coast Sun, Port Edward
16 - 18 AprJust Water @ IFE | SCC, Johannesburg
23 AprOliver Awards | Emperors Palace, Kempton Park
24 - 27 AprBelgotex @ Decorex | CTICC, Cape Town
Finalist: Leonardo TommassiniOrganiser Employee
Finalist: Nicole EastStand Designers Employee
Winner: Yolisa ZilwaYoung Professional of the Year
Inductee: Nigel WalkerInductee into Industry Hall of Fame
CompexCompexSA
Compex can help you transform your event from an ordinary gathering into an extraordinary experience, making the impossible possible, and turning your vision into a truly great experience.
When you plan your event you rely on the service provider to lay the firm foundation upon which a successful event can be built. Very often an event requires more than four walls and a ceiling. An event can literally be hosted anywhere, from a beachfront to a mountain top. Compex provides the brick, mortar and manpower needed to build the right infrastructure for events and exhibitions. We help clients plan the necessary framework, construct physical underpinnings and supply overall solutions for their events
AUDIO VISUALCompex provides an audio-visual rental service for events, exhibitions, corporate functions and conferences. With a large inventory of sound, lighting and staging equipment available for hire, we are able to supply our clients with complete audio-visual packages for any event. Not only will we make your event or exhibition space stand out from the rest, we will help you project that your business is tech savvy and ahead of the curve.
EXHIBITIONWith Compex’s roots in the provision of infrastructure for exhibitions and events, we are always able to provide and deliver a full range of services for a ‘Confex’, ranging from registration, exhibition areas, offices, meeting rooms, poster areas and room sub-divisions. With versatility at the core we can mould and build according to the event’s requirements, turning empty space into functional form.
STANDSCustom Design stands are the pinnacle of branding, and they truly have a way of turning a brand into a full-on experience. Custom stands allow a brand to be visualised in a unique way, standing out from the crowd and communicating your message in an exceptional way; giving form to function. We at Compex can take you through the entire process of getting a design stand, ensuring that you get the best results and have a stand that maximises your visibility and your Return on Investment.
EVENTINGWe at Compex can provide you with a full range of underpinning services including, but not limited to: Marquees, Bedouins (stretch tents), Picket and Security Fencing, Staging, Container Conversions, PA Systems, Lighting, Electrical Supply, Plants, Furniture, Branding, Catering, Entertainment, Inflatables, in fact anything that is needed to ensure that your event is a success. Although we are rooted in exhibitions, we are now far more than just exhibitions.
We believe in the power of engaging experiences that bring people together, innovative solutions that support cutting-edge events, and a seemingly endless service offering that consistently delivers superior outcomes. Get in touch with COMPEX and allow us to lend a hand in turning your ideas into reality.
NDG Editorial Design RP.indd 1 2015/04/01 10:43 AM
MEETCONFEX.COM • 31
STAND BUILDERS
expertiseSpecialised exhibition
As one of the leading, fully integrated international providers of event solutions and services, GL events can assist with every aspect of an exhibition.
GL events EXHIBITIONS
NDG Editorial Design RP.indd 1 2015/04/01 10:43 AM
+27 (0)11 210 2500info@oasys.co.zagl-events.co.za
G L events SOUTH AFRICA proudly represents the African subsidiary of this industry giant
GL events Group. It offers specialised expertise for every aspect of the event industry worldwide.
The Group operates in the three major segments of the event industry namely: the organisation
of trade fairs, conventions, and events; the management of venues on behalf of local and regional
administrations; and services for events. The company has more than 90 offices worldwide with over
3 400 employees.
OFFERING SOLUTIONS TO THE SOUTH AFRICAN INDUSTRYLocally, GL events South Africa has evolved over the past 37 years to become South Africa’s leading
infrastructure and project management supplier. From exhibitions, events, conferences and retail solutions,
marquees and staging, to furniture hire and electrical infrastructure, all aspects of any brand event
are covered.
All its solutions are tailored into full turnkey or supply-only packages depending on end customer
requirements. Their three branches which are based in Johannesburg, Cape Town and Durban enables
GL events South Africa to offer a countrywide solution for customers with a national footprint. Each branch
possesses independent design, sales, manufacturing, warehousing and logistical services. As part of the
international GL events Group, it can also service customers with design and execution in other countries.
AN ESTABLISHED LEGACYFor the last two decades, some of the largest events and exhibitions in the country have been built by
GL South Africa, including well-known expos and events such as Homemakers Expo and The Nedbank Golf
Challenge. International shows dedicated to specific industries also form part of its core business and every
year it delivers more than 150 exhibitions from its factories.
Its event portfolio also covers a multitude of customers, from government projects to concerts and festivals,
making it the main infrastructure provider to an extensive customer base in and around South Africa.
Worldwide, the group completes 250 proprietary trade shows and 4 200 events annually, and it possesses
a network of 40 venues. Each section of the group deals with international projects such as the Olympic and
Paralympic Games, FIFA World Cups, and the Rugby World Cup.
As a company that builds thousands of stands
per year, and is involved in all major South
African exhibitions, GL events has a number of
exhibition services to offer:
• custom design stands
• system design stands
• shell scheme
• carpets and electrical
• graphics and signage
• registration areas
• design and floor plans
• exhibition organiser services.
GL events is the ideal company to turn to
with all your exhibition needs. With a history
of successful events and exhibitions, as well
as professional and experienced staff, it will
ensure a prosperous exhibition.
32 • THE EXHIBITION PLANNER 2015
THE BACK PAGE
INDEX TO ADVERTISERS
3D Group of Companies OFC, 4-6
Barmotion 14, IBC
Compex Belly band, 28
Durban ICC 10, OBC
THE FORMER CEO OF AVIS, Robert Townsend, asked, “If
you are not in business for profit or fun, why are you here?”
In the exhibition industry, there is ample opportunity to
profit and have fun.
The exhibition we enjoyed organising the most was a small event
held to commemorate the South African Navy’s 75th anniversary,
in 1997. This event took place a long time ago but it just goes to
show just how memorable and enjoyable it was, and how exhibition
memories last a lifetime.
The South African Navy had invited countries to participate in its
celebrations and to participate in the International Fleet Review, where
the salute was to be taken by our then president, Nelson Mandela.
An exhibition was planned for the three days prior to the review in
Simon’s Town – a well-known exhibition venue! The naval dockyard
had a number of sheds we could use, but all with certain constraints
– such as vehicle inspection pits, sloping floors, and long, thin
dimensions – all of which needed to be overcome in order to produce
an event of the stature befitting the celebration and the visiting chiefs
of navy.
Timing was critical, as we only had six months to put this together!
We did have a carrot for exhibitors, in that South Africa was still
evaluating the equipment it would purchase for the navy, and
every local and international supplier wanted to exhibit. A maritime
exhibition was a novelty in South Africa and it created a new buzz in
the industry.
Everything came together beautifully; working with the South
African Navy was a pleasure, the Cape Town weather played along,
we had 48 exhibitors, 22 ships docked in the harbour, and ships’
complements of over 6 000 sailors. Simon’s Town was packed to the
brim and, for three days, you could not go to a restaurant without
being told that the service was slow because “the waitresses had run
off with the sailors.”
And then it was over; the ships left to participate in the International
Fleet Review, the exhibition broke down, and Simon’s Town went back
to being sleepy hollow.
This was definitely the fun part Robert Townsend spoke of!
– Lynn McLeod, freelance consultant
Swing high
In my line of
work there have been so many
interesting exhibition experiences. One that
was quite a strange request happened when I was the
property manager for the Tshwane Events Centre.
I was approached by a gentleman who requested to hire the venue
for weekly swinger parties. At first I thought I was being pranked,
but after he proceeded to give me details of how the club works, their
staggering amount of claimed members, and one or two stories that
would make a sailor blush, I realised the gentleman was serious.
He also did not even flinch at the exorbitantly high rental price I
mentioned. Luckily, this fell through and never happened.
– Ricky da Costa, Jacaranda Events
swing lowHad a funny, embarrasing or a memorable exhibition? The Exhibition Entertainer wants to hear all about it ...
Would you like to share your story? Email maggie@3smedia.co.za Illus
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