Post on 04-Dec-2014
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HOUSEKEEPING Twitter hashtag - #FBExplosion Questions? Ask them in the chat area or
post them on the Facebook Page (http://www.facebook.com/alljessilicious)
Follow-up Q&A webinar on April 28 Webinar will be about 60 minutes Replay will be available within 24 hours
WHAT YOU WILL LEARN The ONE proper way to set up your Facebook
presence How to make sure you never run out of things
to say to your Facebook fans The one important element to include on your
Facebook Page to attract new fans 3 ways to engage your fans and create an
active community on Facebook How to make irresistible offers to your
Facebook fans to turn them into customers BONUS: The top 3 mistakes that
entrepreneurs make on Facebook and how to avoid them
FACEBOOK PAGE VS PROFILE Page is for business and marketing Profile is for personal use Facebook’s terms state that profiles are
not to be used for “commercial gain” How do you know if you have a Page or
a Profile?Are your connections called “Friends” or
“Likes”?
HELP! I HAVE A PROFILE! If you want to market your business on
Facebook, you’ll need to get switched over to a Page
You can convert your personal profile into a business Page – Facebook’s Help Center has instructions on how to do this
All your Friends are automatically converted to “Likes”
Your friends won’t know you’ve switched, they’ll still get your updates same as before
Set up a new personal profile and only invite the close friends you want on there – everyone else is now on your new Page!
BONUS: PAGE FEATURESTake advantage of these Page
features: Comment as your Page Like other Pages Tag Pages you Like in your updates Feature Pages you Like on your
Page
FACEBOOK MARKETING STRATEGY
How to Make Sure You Never Run out of Things to Say to Your Facebook Fans
PLAN YOUR UPDATES AHEAD! Brainstorm a list of topics you can talk
about and keep a Master List of ideas Set up a spreadsheet to plan out your
content Include any links right in your
spreadsheet so you have them handy Plan a “theme” for each day or be more
spontaneous and unstructured 50% your stuff and 50% other people’s
stuff Schedule your updates ahead of time
through Hootsuite.com
TIPS & TRICKS Post quick tips, resources, how-tos,
articles, tutorials, videos, FAQs, interviews, news, promotions…
Leave room in your schedule to update on the fly as things come up that you want to share
Keep a notepad with you to capture ideas while on the go
LANDING PAGEWITH FAN GATE
The One Important Element to Include on your Facebook Page to Attract New Fans
DEFINITIONS: Landing Page is the first page that
someone lands on when they visit your Facebook Page
This can be your Wall or another sub-page that you specify
Fan Gate is a function that shows one page to non-fans and another page to fans
Non-fans are automatically redirected to the fan page once they click Like
HOW TO SET IT UP Use a Facebook App for “iFrames” Some HTML is needed, as well as
graphic design skills if you want something really custom and nice
Can include video, audio, images, downloads and just about anything else you’d like to put on there
Have an expert do it for you!
WHAT TO PUT ON YOUR WELCOME PAGE? For non-fans: tell them what they will
get when they click “Like” – give them a reason to want to be a fan
For fans: deliver on the promise you made before they clicked “Like”!
Give them an audio, ebook, video, etc Make it downloadable Bonus points if it’s something they can’t
get anywhere else (use this to entice your followers on other platforms!)
Make it juicy and enticing
ASK AND ANSWER QUESTIONS Questions naturally invite conversation Shows an interest in your fans Lets you know what they are thinking,
frustrated with, or need help with Have an open door policy and invite fans to
ask you questions any time Tailor your content to what you learn from
this End your update with a question about
what they think or their experience on the topic
Post a question on it’s own
RESPOND PROMPTLY Within a few hours, if possible Email notifications will tell you when
someone had interacted with your Page Check in with the Page itself every now
and then to make sure nothing has been missed
Invite further dialogue with a question in response to a comment
Thank them for their comment Bonus points if you can email them
personally or leave a comment on their Page to thank them
BE INTERESTING, HELPFUL & RELEVANT Share content that your fans actually
want to see Give them tips and info to help them get
results NOW Track which posts get the most
interaction so you know what to share more of
Don’t share too many promotions – balance them with lots of free, useful content
THE FACEBOOK EXPLOSION BLUEPRINT 4-week course with weekly online training Step-by-step tutorials on how to set it up,
customize it, and make it all work Just getting started? We’ll cover that! Already have a Page? You’ll learn a thing
or two, too! Starts May 19, early bird pricing only lasts
until April 22 Group program, with accountability and
support NOT a good fit for everyone!
WHO’S IT FOR?This course is perfect for you if: You are a passionate, conscious entrepreneur with a
big message to share with your target market You are ready to put in some time, effort and
strategy to build a Facebook presence that will help you grow your business
You are ready and eager to really connect with your target market and are focused on building a relationship with them
You know Facebook is a good tool for you and your business, you just need some help figuring out how to use it
You have at least 2-3 hours a week for the course training and implementing what you learn
WHO ISN’T A FIT?This course is not right for you if: You’re looking for a “quick fix” to drive
some traffic or get a lot of fans right now You just want to set up your Page and
then not have to touch it again You’re not willing to put in the time, effort
and strategy to build a Facebook presence You don’t care about actually
connecting with your ideal customers You don’t have the time to set up your
Facebook Page, and don’t have an assistant or employee to do it for you
READY TO EXPLODE? Early bird pricing: $197 (regular $297)
until April 22 at midnight EST Go to
www.thefacebookexplosion.com/blueprint
Get in early and network and meet your classmates
Two payment options:Full pay, $197Payments, 3 payments of $77 each
IRRESISTIBLE OFFERS
How to Make Irresistible Offers to Your Facebook Fans and Turn them Into Customers
GIVE THEM WHAT THEY WANT! Pay attention to the questions they are
asking What info or tips do they seem to like
and want more of? What are they frustrated with and how
can you help them with it? What results do they want and how can
you help them get those results? Don’t be afraid to ASK them what they
want
TELL THEM WHAT YOU HAVE Give them “teasers” or tastes of what
you can offer Give them results in advance Tell them about the more advanced or in
depth options you have when they ask questions
GET USE TO MAKING OFFERS! Do it all the time Ask for a comment Ask them to share it Ask them to sign up for your weekly
ezine Ask them to attend your webinar This gets you used to making the offer
and asking them to take action This also gets them used to seeing you
make offers and taking action on them
BONUS: MISTAKES TO AVOID
The Top 3 Mistakes that Entrepreneurs Make on Facebook and How to Avoid Them
#1: TOO MUCH SELF PROMOTION Spam! Inviting anyone and everyone to
everything Not balancing out the promotional
updates with free tips and info Not sharing anyone else’s stuff Blasting out offers to Facebook fans all
the time and not paying attention to what they want
Inviting people to things that you KNOW they won’t be interested in
HOW TO AVOID #1 50% your content, 50% others 80% free content that is useful and
helpful 20% targeted promotion – thinks your
fans are interested in Only invite people who would actually
be a good fit Be generous and quick to help
#2: USING A PERSONAL PROFILE INSTEAD OF A BUSINESS PAGE
Even worse: Using a personal Profile, but giving it a business name instead of real name
This is not professional May be a turnoff to some people Can be annoying to your friends and
family who don’t want to hear about your business all the time
Profile cannot be customized and does not have as many features as a Page
HOW TO AVOID #2 Migrate your Profile to a Page Start a new Page Move ALL your business stuff over to the
Page Read and follow Facebook’s terms of
service
#3: NOT POSTING REGULARLY & CONSISTENTLY Last post was weeks or months ago Only post once every few days, weeks
or even months No engagement or interaction with fans Sporadic – bursts of activity followed by
quiet periods
HOW TO AVOID #3 Use the tips earlier to plan your updates
ahead of time Schedule time every day to update your
Facebook Page and plan updates for future days
If scheduling your updates ahead, check in once a day to make sure the updates are posting properly
Add on-the-fly updates as you go to add even more content
Post at least once a day
WHAT WE COVERED The ONE proper way to set up your Facebook
presence How to make sure you never run out of things
to say to your Facebook fans The one important element to include on your
Facebook Page to attract new fans 3 ways to engage your fans and create an
active community on Facebook How to make irresistible offers to your
Facebook fans to turn them into customers BONUS: The top 3 mistakes that
entrepreneurs make on Facebook and how to avoid them
YOUR TAKEAWAYS What is ONE thing you are going to
implement from this webinar? What is an aha that you had? What questions did the webinar raise for
you? Share your aha’s, action steps and
questions in the chat area!