By Mike Essex@Koozai_Mike

THE FIVE PITFALLSTHAT HOLD BLOGS BACK

Frequency

Good content is

really expensive…

And takes a

big team…

Which makes it easy

to have a lot of waste.

WE C

EDULE BY

SCH

UT OUR BLOG1 3RD/

Identify the team members that can

write

Research the other

content in your

industry

Create a list of possible

topics

Create guidelines

for your blog

Proof and improve content

Check the results with

Google Analytics

THE PROCESS

Traffic increased

Social Shares

increased

Rankings increased

Comments increased

Leads & sales

increased

THE RESULTS

Bad Content

THE PROBLEM WITHOLD CONTENT

Outdated

Irrelevant

Not as well written

Possible broken links and 404 errors

May not be as commercially driven

Follows old SEO best practice

WE DELETED

900BLOG POSTS

Export CSV of entire

blog

Import MajesticSEO

link data

Import Analytics

data

Filter to identify low quality posts

Keep pages with good

links / traffic

Redirect or expand others

THE PROCESS

No SEO Penalty

Readers didn’t notice

(that’s a good thing)

Some 404 errors in WMT that

were quickly fixed

Traffic rose by 10%

Conversions increased

THE RESULTS

Responsive

The more devices you can reach

the larger your audience.

WE DELETED

900BLOG POSTS

You can even get our blog

delivered to Kindles.

WHAT NEEDS TO BE RESPONSIVE?

All page templates /

navigation

Images

Videos

Slides

Contact options

Social sharing buttons

Use Analytics to determine

devices used

Create a site template

that works on these devices

Test it on a separate location

Identify pieces that

aren’t responsive

Refine the site until it works on

core devices

Launch and get feedback

THE PROCESS

Traffic from mobiles

went up by 74.6%

Conversions from

mobiles/ tablets went up by 213%

Traffic from tablets went

up by 3,019%

THE RESULTS

Legal Issues

You can steal images without

even doing it on purpose.

Fines can range from

£500 - £10,000+.

IMAGES THAT COULDGET YOU IN TROUBLE

Images from

Google

User generated

content

Stock photos

if not credited

Copyrighted characters / properties

Creative Commons images

Memes

It has never been easier

for people to catch you.

WE DELETED

900BLOG POSTS

Run Screaming

Frog on blog

Check which pages have

credited images

Find credits for images

without sources

Update images without credit

Find new images for those you

can’t credit

Create policy for future images

THE PROCESS

Peace of mind over

old content

Blog posts got more images

Team got clearer

guidance on where to find

images

THE RESULTS

Conversions

REASONS FOR HAVINGA BLOG

SEO benefits

To educate customers

To build a brand

To sell more products

To grow a mailing list

To build a community

If you want people to complete

an action, then tell them.

WE DELETED

900BLOG POSTS

Identify your target market

Research the content they

like

Create content that appeals to

them

Add calls to action on

your content

Promote it on the sites they read

Track it and write more

of what works

THE PROCESS

6,500 whitepaper downloads

15,800 Social Media

followers

8,000 opted-in email

addresses

Year on year traffic

increased by 72.89%

Annual ROI from blog channels

increased by 201%

THE RESULTS

LOADS MORE FREETIPS AND ADVICE

FREEWhitepaper

http://kooz.ai/Content-Whitepaper

THANK YOU FOR LISTENING

@Koozai_Mike

mike.essex@koozai.com0845 485 1262

koozai.com

REFERENCEShttp://en.wikipedia.org/wiki/List_of_Game_Boy_Advance_games

http://www.bigstockphoto.com/image-5555848/stock-photo-cartoon-crowd%2C-hole

http://www.bigstockphoto.com/image-48135941/stock-photo-international-motor-show-autoexotica-2013

http://www.bigstockphoto.com/image-42271948/stock-photo-electronic-waste

http://www.bigstockphoto.com/image-22720367/stock-photo-cartoon-crowd%2C-gun

http://www.bigstockphoto.com/image-8541196/stock-photo-cartoon-crowd%2C-square-grid

http://www.bigstockphoto.com/image-6623826/stock-photo-cartoon-crowd%2C-shield-ring

http://www.bigstockphoto.com/image-54259598/stock-photo-stolen-piece-of-art

http://www.bigstockphoto.com/image-49623251/stock-photo-fifty-pounds-sterling-an-coin-stack-uk-currency-macro

http://www.bigstockphoto.com/image-5555836/stock-photo-cartoon-crowd%2C-end-of-the-road