The Fundamentals of Public Relations, Marketing and Publicity for Product Managers

Post on 14-Sep-2014

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An overview of the difference between PR, marketing & publicity for product managers and product marketing managers. It explains how to flip the traditional approach to product launches on its head in order to improve effectiveness of product development and launch.

transcript

THINK | PRODUCTCAMP

The Fundamentals of PR, Marketing and Publicity for Product Managers

DEFINITIONS

BUILD RELATIONSHIPS

TAKE ACTION

TELL PEOPLE

BIGGEST CHALLENGE?

300,000

1.5

4Ps

PRODUCT

DEVELOPMENT

LAUNCH

SALES

4Rs

RIGHT AUDIENCE

RIGHT MESSAGE

RIGHT TIME

RIGHT DELIVERY CHANNEL

LEAN

VALIDATE

The THINK PR Espressohttp://thinkdifferently.ca/differently/category/pr-espresso

lyndon@thinkdifferently.cahttp://thinkdifferently.ca

647.773.2677