Post on 02-Jul-2015
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Welcome to
THE FUTURE OFDIGITAL MARKETING
THE FUTURE OF DIGITAL MARKETING SURVEYABOUT THE SURVEY
We asked and the market weighed in. “What is the Future of Digital Marketing?”
Here is what they said…
200+ Digital Marketing Leaders
C-Level Owner Executives Senior Mgmt
Companies ranging from 100 to 1000+ employees
THE FUTURE OF DIGITAL MARKETING SURVEYWho? What? Where?
HOW WILL YOUR DIGITAL MARKETING SPEND CHANGE IN THE NEXT 12-18 MONTHS?
QUESTION:
THE FUTURE OF DIGITAL MARKETING SURVEY
NEXT 12-18 MONTHS
INCREASE
DECREASE
0 22.5 45 67.5 90
THE FUTURE OF DIGITAL MARKETING SURVEYHOW WILL YOUR DIGITAL MARKETING SPEND CHANGE IN THE NEXT 12-18
MONTHS? IN THE NEXT 3-5 YEARS?
% % % %
IN THE NEXT 12-18 MONTHS, WHERE WILL YOU ALLOCATE YOUR MARKETING BUDGET?
QUESTION:
THE FUTURE OF DIGITAL MARKETING SURVEY
THE FUTURE OF DIGITAL MARKETING SURVEYIN THE NEXT 12-18 MONTHS, WHERE WILL YOU ALLOCATE YOUR
MARKETING BUDGET? #1 MOBILE, DIGITAL & INTERACTIVE
#2
SOCIAL
#3 BIG DATA/ANALYTICS
#4 WEB DEVELOPMENT
#5
SEO/SEM
WHAT IS YOUR CURRENT MIXTURE OF PERMANENT TO FREELANCE EMPLOYEES AND
HOW WILL IT CHANGE IN THE NEXT 12-18 MONTHS?
QUESTION:
THE FUTURE OF DIGITAL MARKETING SURVEY
CURRENT MIX
THE FUTURE OF DIGITAL MARKETING SURVEYWHAT IS YOUR CURRENT MIXTURE OF PERMANENT TO FREELANCE
EMPLOYEES AND HOW WILL IT CHANGE IN THE NEXT 12-18 MONTHS?
NEXT 12-18 MONTHS
42% 23%
100% PERMANENT WORKFORCE
THE FUTURE OF DIGITAL MARKETING SURVEYWHAT IS YOUR CURRENT MIXTURE OF PERMANENT TO FREELANCE
EMPLOYEES AND HOW WILL IT CHANGE IN THE NEXT 12-18 MONTHS?
51% 44%
CURRENT MIX NEXT 12-18 MONTHS
75% PERM / 25% FREELANCE
THE FUTURE OF DIGITAL MARKETING SURVEYWHAT IS YOUR CURRENT MIXTURE OF PERMANENT TO FREELANCE
EMPLOYEES AND HOW WILL IT CHANGE IN THE NEXT 12-18 MONTHS?
1%30%
CURRENT MIX NEXT 12-18 MONTHS
50% PERM / 50% FREELANCE
WHAT IS YOUR GREATEST MOTIVATOR FOR HIRING FREELANCE DIGITAL MARKETING
PROFESSIONALS?
QUESTION:
THE FUTURE OF DIGITAL MARKETING SURVEY
56% Flexibility to turn resources on and off
ON
44% Access to experts and hard-to-find talent
THE FUTURE OF DIGITAL MARKETING SURVEYWHAT IS YOUR GREATEST MOTIVATOR FOR HIRING FREELANCE
DIGITAL MARKETING PROFESSIONALS?
WHAT ARE THE MOST IMPORTANT EXPECTATIONS FOR MARKETING WITHIN YOUR
COMPANY?
QUESTION:
THE FUTURE OF DIGITAL MARKETING SURVEY
#1 Drive Sales
#2 Customer Engagement
#3 Lead Generation
THE FUTURE OF DIGITAL MARKETING SURVEYWHAT ARE THE MOST IMPORTANT EXPECTATIONS FOR
MARKETING WITHIN YOUR COMPANY?
IN THE NEXT 12-18 MONTHS, WHICH MARKETING TOOLS & TACTICS WILL BE THE
MOST CRITICAL?
QUESTION:
THE FUTURE OF DIGITAL MARKETING SURVEY
SEO AND CONTENTSOCIAL MEDIA WEBMOBILE EMAIL MARKETING
THE FUTURE OF DIGITAL MARKETING SURVEYIN THE NEXT 12-18 MONTHS, WHICH MARKETING TOOLS &
TACTICS WILL BE THE MOST CRITICAL?
DO YOU SEE THE ROLE OF THE TRADITIONAL MARKETER CONTINUING TO
CHANGE AT A RAPID PACE?
QUESTION:
THE FUTURE OF DIGITAL MARKETING SURVEY
98%OF RESPONDENTS SEE THE ROLE OF THE TRADITIONAL MARKETER CONTINUING TO CHANGE AT A RAPID PACE
THE FUTURE OF DIGITAL MARKETING SURVEYDO YOU SEE THE ROLE OF THE TRADITIONAL MARKETER CONTINUING TO
CHANGE AT A RAPID PACE?
WHAT IS THE DRIVING FORCE BEHIND THIS CHANGE?
QUESTION:
THE FUTURE OF DIGITAL MARKETING SURVEY
#1 Increased channels and platforms
#2 New/Innovative ways to engage customers
#3 Reaching customers through all the noise
THE FUTURE OF DIGITAL MARKETING SURVEYWHAT IS THE DRIVING FORCE BEHIND THIS CHANGE?
AVAILABLE EXCLUSIVELY TO “THE FUTURE OF DIGITAL
MARKETING” EVENT ATTENDEES
EXCLUSIVE EBOOK RELEASE: JAN. 5TH 2015THE FUTURE OF DIGITAL MARKETING