The Future of Digital Marketing

Rebecca Lewis Smith & Memo Christodoulou

Where are they

online?

Audiences

What are their

interests?

Channel neutral

Competitor

approach

Lifetime Value

Lifetime Value

Buy gadget insurance

Buy pet insurance

Buy home insurance(Add building

cover)

Buy car insurance

(Add multiple cars)

Lifetime Value

AttributionNot all customersare created equal

customerschannelscampaigns

Remarketing

Remarketing

The Growth of MarTech

All credit for graphic to Scott Brinker,

cheifmartech.com

Fountain’s Approach to Automation

• Automate as much as possible

• Trial as many tools as possible, experiment and measure

• Identify the right stack for each client

Factors to deliver business growth:

• Increase the quality & quantity of leads

• Increase the sales conversion rate

• Increase repeat purchasing and life-time value

$

£€£

€% $£

€

• KNOW YOUR TARGET AUDIENCE

• KEEP SELLING THE NEXT STEP

• OPTIMISE ATTRIBUTION

• REMARKETING TO IMPROVE CONVERSIONS

• THERE IS NO TECH SILVER BULLET (…yet)

www.fountainpartnership.co.uk

@fountainteam

@beccalewissmithSlides at: marketing.fountainpartnership.co.uk/rls