Post on 17-Oct-2014
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Gerd Leonhard Media Futurist / The Futures AgencyGerd Leonhard TheFuturesAgency @gleonhard MediaFuturist.com
The Future of Intellectual Property and Copyright
In a truly connected world, which ideas will still be exclusively ours?
In a truly inter-connected world, ownership can no longer remain as exclusive and as linear as before.
Image licensed from Sevensheaven.nl
The future is not about Protection but about Engagement
In digital-native media, ownership already has a radically different meaning
Our technology is leaping... but our laws are not
A disconnected society: Broadcast Culture
Control & Scarcity = MoneyIt used to be...
But in a connected world, almost everything we create will be a Remix
Source: nytimes.com
As creators, most of us don’t monetize ownership as much as we monetize audience -
it’s not about Protection but Attraction
However, as middlemen and industries, we monetize Friction, Scarcity, Timing, Packaging...
This is a wicked problem
Gerd Leonhard Media Futurist / The Futures Agency
Maybe ‘selling copies’ was just a window...?
Property = Paper Value = Embodiment
Scarcity = Money
Property: Device & Access Value: in AggregationScarcity: of Attention
The ‘More Locks’ approach: just being there will mean you are guilty
But consumers don’t accept ‘my way or the highway’ - schemes any longer
Source: Gizmodo.com
The balance is off.
Source: PaidContent.org
Attempts at increasing control while the world keeps getting more connected will fail spectacularly
A hyper-connected society: Broadband Culture
A world where data and digital goods drastically increase in value while many physical goods decline
Source: http://www.flickr.com/people/robot-vs-monkey/
And the copying won’t stop with digital goods....
We are headingWarp-Speed towards
Access & Usage Rights
Gerd Leonhard Media Futurist / The Futures Agency
The Future: Access and Usage, not ‘Copy’.
This is a development we can’t renegotiate
Gerd Leonhard Media Futurist / The Futures Agency
WIPO on the purpose of copyright: 1) Encourage a dynamic creative culture
2) Return value to creators so that they can lead a dignified economic existence
3) Provide widespread, affordable access to content for the public
Gerd Leonhard Media Futurist / The Futures Agency
Copyright 1.0: the Statute of Anne (UK, 1709)
Source: Wikimedia
Source: Wikimedia
How about a Statute of Tim? (Tim Berners-Lee aka TimBL)
We must re-think permissions and standards, strike new balances for a connected world,
and monetize usage & engagement - not copies
Source: Ars Electronica 2008
Gerd Leonhard Media Futurist / The Futures Agency
Let’s gather some of the
brightest people and
create a new “Statue of Tim”
Gerd Leonhard Media Futurist / The Futures Agency
www.mediafuturist.com @gleonhard