Post on 23-Jan-2018
transcript
THE FUTURE OF SOCIAL AND DIGITAL ADS
Zontee Hou for
2017…
Video Content
Native Advertising
Influencer Marketing
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VIDEO CONTENT Live feeds, video podcasts, slideshows, animation
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NATIVE ADVERTISING Sponsored posts, sponsored giveaways, paid promotion
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INFLUENCER MARKETING
From celebrities to micro-influencers to employees
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2017…
Video Content
Native Advertising
Influencer Marketing
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The next generation of ads will respond based on consumers’ needs with ever more nuance, accuracy, and relevancy.
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WHAT’S NEXT? FEEDBACK-DRIVEN ADS
Geo-Targeted and Contextual Ads
Augmented Reality
Visual Analysis
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GEO-TARGETED & CONTEXTUAL ADS 2.0/the next generation
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NOW: GEO-FENCED ADS • Geo-fenced ads on Facebook,
Instagram, and Snapchat
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NOW: BLUETOOTH-BASED ADS • Use Bluetooth data from your
open apps
• Shown in-app in tools like Facebook
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FUTURE: ACTIVITY-DRIVEN ADS
"The perfect utopia that we joke about here... is why show thousands of titles? Why not just show one tremendous gorgeous image of one title because we've read your mind and know what it's going to be?
Could it happen that we have such confidence in what you want to watch that we start autoplaying something? We're working toward that.”
- Todd Yellin VP of Product Innovation, Netflix
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AUGMENTED REALITY Added information
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NOW: INTERACTIVE LENSES • Give the audience an
opportunity to become a part of the story
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NOW: INTERACTIVE APPS • Get customers invest by letting
them create based on their own content
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FUTURE: TRY BEFORE YOU BUY
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VISUAL ANALYSIS Big data comes to images
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NOW: VISUAL SEARCH • Product suggestions based on
visual search
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NOW: VISUAL METRICS • Data mined based on
machine-learning
• Reporting on user-generated content
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FUTURE: CUSTOM IMAGERY FOR YOUR AUDIENCE
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2020…
Geo-Targeted and Contextual Ads
Augmented Reality
Visual Analysis
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KEEP IN TOUCH
• hello@mediavolery.com
• MediaVolery.com
• @MediaVolery
• Copyright © 2017 Media Volery LLC, all rights reserved.
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