D O W N L OA D

DYNAMIC AD CREATIVE

LANDINGPAGE

MA

AD CREATIVE

ADSERVER

Image

Message

CTA

Content or offer

D O W N L O A D

Refine media purchase

DATASEGMENTS

DMP

MEDIA SELECTIONS

DSP

TARGET AUDIENCE

CRM

PREDICTIVE MODEL

FORM

Refine audience model

Refine ad message and content

https://arstechnica.com/the-multiverse/2016/06/an-ai-wrote-this-movie-and-its-strangely-moving/