The Future Video Marketer by Chris Savage

Post on 14-Dec-2014

176 views 1 download

Tags:

description

Chris Savage, the CEO and co-founder of Wistia, talks at Wistiafest about how far video marketing has come and where it’s going next.

transcript

Welcome to #WistiaFest!

T-Shirts

get yours at wistia.com/fest-shirt

Community

It’s time to look at trends

0

22,500

45,000

67,500

90,000

2008 2009 2010 2011 2012 2013 2014

85,235

26,747

1,873980328634

Companies Using Wistia

You are everywhere

Good morning, America!

Europe FTW

0

350,000

700,000

1,050,000

1,400,000

2011 2012 2013 2014

Minutes uploaded per month

0

2.5

5

7.5

10

2011 2012 2013 2014

Years viewed per day

Goals for video are expanding

Goals for video are expanding

Goals for video are expanding

Goals for video are expanding

Conversion rate increase of 10%

Goal: make money

Another teaching example

Goal: communicate efficiently

Autoplay videos

Show the survey video

1,000 survey responses!

Goal: scale feelings

What does this

future look like?

0

350,000

700,000

1,050,000

1,400,000

2011 2012 2013 2014

There will be more of everything

This is why we’re here

Let’s get this party started!