BY: Shwetanshu Gupta (49) Tushar Khajuria (54) Vikram Upadhya (55) Vishal Gupta (57)

Ideas that make life better

THE GODREJ GROUP

• The Godrej group is an Indian conglomerate headquartered in Mumbai, Maharashtra, India.

• It was founded by Ardeshir Godrej and Pirojsha Godrej in 1897.

•  The group is headed by Adi Godrej and his brother in law and cousin, nadir Godrej and Jamshyd Godrej.

• Since its establishment , the Godrej group has grown in India from the days of the charkha to nights at the call centres.

• One of the India’s most trusted brand, with revenue of 21600 cr (2013)

• Enjoys trust of over 470 million Indians every single day.

• With 7 major companies, turnover crosses 2.6 billion dollars.

• 20% of business is done overseas.

• Present in more than 60 countries.

• Godrej ensures that consumers feel like at home with Godrej no matter where they are.

THE GODREJ DYANSTY

HISTORY FOUNDERS

ARDESHIR GODREJ

1894 – Lawyer (Fresh out of College) : Gave up the law and joins as assistant to Chemist.

1895 - Investment of Rs 3000 Started Manufacturing “Surgical Equipments”

1895 – Vision on “ Made in India “ products.

1897 -Started Manufacturing Locks under “Anchor” Brand. Godrej group came into existence.

1902 - Godrej makes its first Indian Safe.

1910 –Boyce Join hands with Ardeshir.

Boyce decided to leave the company. But the name was retained.

Godrej company rechristened as : “Godrej & Boyce Manufacturing Company”.

Pirojsha Godrej

1928 - May 1- Ardeshir transferred the ownership to his brother Pirojsha.

Pirojsha Godrej carried Ardeshir Godrej’s dream forward making Godrej group- a global multi-business

ADI GODREJ

• Adi Godrej- undergraduate degree from MIT and his MBA from the MIT Sloan School of Management,

• After his return to India, he joined the family business.

• Modernized and systematized management structure.

Head of 113 year old, $ 2.6 billion Godrej group consumer conglomerate.

Recently made acquisitions in Indonesia, Argentina & Nigeria.

Bought Sara lee’s 51% stake in their JV that makes household care products.

BOARD OF DIRECTORS

VISIONGodrej in every home and every workplace

MISSION

Enriching quality of life everyday everywhereVALUES

Integrity, trust, serving others, respect

PHILOSPHY

• The Management Philosophy of Godrej can be expressed in a single word: "PRIDE“–Passion.–Respect for people.– Integrity.–Dedication.–Extraordinary Creativity.

SWOT Analysis

Presence across Countries

Strong R& D and Distribution

Trust

Strong in Ethics

Strengths

Weakness Increasing management and Union issues

Lack of innovation

No connect with youth

Recent acquisitions present strong integration opportunities

Product diversification

Opportunities

Threats

Growing competition from private labels

Cost of raw materials and other inputs

Lack of access to technology

Godrej know the nerve of market

Milestones

1897: Ardeshir Godrej learns the first lesson of success: failure.

Two of his businesses went bust.

Then he started lock company

1918: Godrej went against tide of Raj and launched first animal fat free soap

A revolutionary act

1923: Made first Almirah.

It has been timeless icon of a father’s love for his daughter.

It’s the wedding present that says “ keep my daughter safe, You are my Gold”

1944: A truck carrying cargo caught fire and explosion took away lives and destroyed buildings.

One of the few things to survive were Godrej safes.

So if Godrej says they can withstand biggest explosions they really mean it.

1951: The Election Commissioner asked the Godrej to make ballot boxes for the free India’s first election.

Within days 1.7 billion ballot boxes were made.

1958: first refrigerator

1972: first employee count: 12000

Today it’s 26,000

1986: Launched hair dye.

About 700,000 numbers of which are sold daily.

1997: Godrej group turned 100 years old.

2008: helped Indians to go over the moon.

Help in development of launch vehicle and lunar orbiter for Chndryaan-1(India’s first unmanned mission to moon)

2009: Planet Godrej, a sky scrapper in Bombay.

1 acre used as plot.

8 acres of land turned into gardens

In April 2013 Godrej was awarded the Entrepreneur of the Year Award at The Asian Awards. 

He was awarded the Padma Bhushan, India's third highest civilian award, in 2013.

He was awarded the prestigious Ernst & Young Entrepreneur of the Year India Award in February 2013.

Awards and achievements

Mera Brand Award - Most Preferred Frost Free Refrigerator Brand’ by the FMCG Federation

Smart Living Awards 2007- Best Brand in Refrigerator

CII National Award for Excellence in Energy management.

Outstanding supplier of the year: 2013

Outstanding customer centricity: 2013

Discrete manufacturing sector

‘Voice of Customer Award’ for Direct Cool Refrigerators 

Reader’s digest most trusted brand for 3 consecutive years: 2006, 2007, 2008

Godrej area of focus

“CREATE” STRATEGY

C- Consumers and Chemicals

R&E- Real estate

A- AgriT- Transformation

E- Emergent

CREATE: CONSUMER PRODUCTS LTD. CO.• Largest domestic home & personal care

company in India.

• Strategy: superior quality affordable products.

• Leading positions in core categories (hair colours, household insecticides, and liquid detergents) in the domestic market .

• Strong positions in one or more core categories in overseas markets – home care, hair care and personal wash

• Focus on emerging markets in Asia, Africa and Latin America

• Three core categories – Home Care, Hair Care, Personal Wash (TILL 2012)

• In 2013 one more addition to core categories: air care

3 X 3 strategy

Home care product

Personal wash

Hair care

Air care

CREATE: CHEMICALS

One of India’s leading manufacturers of oleo-chemicals and pioneer in surfactants.

Caters to the raw material needs of consumer goods

sectors – Personal care, home care, tyre industry and specialised applications .

Exports to over 60 countries across 6 continents. Operate from two plants: Valia (Gujarat) and Vikhroli

(Maharashtra) .

New plant in Ambernath (Maharashtra) expected to be commissioned in FY 14

CREATE: REAL ESTATE

• Established in 1990, Godrej Properties Limited is the first real estate company.

• The company focuses on residential, commercial and township developments.

• During FY 2012-13 Godrej Properties had 13 successful launches across the country

CREATE: Agri Business

CREATE: TRANSFORMATION

CREATE: Emergent

Started in 2005 as a fresh food retailer ; morphed into fine food retailer in 2008

One of India’s leading fine beverages and gourmet food retail chains and a strong player in this space

Caters to up-market urban consumers for world food, ingredients, organic foods, health foods and beverages including wines and beer

Awarded the ‘Most Admired foreign foods retailer of the year in the Foreign Foods Category’ at prestigious Coca Cola Golden Spoon Awards in 2011 and in 2012

Nature’s Basket ltd.

Established in 2007, joint venture between The Hershey Company (USA) and the Godrej Industries Limited, with Godrej currently holding a 43.4% stake.

JV operates in multiple categories, such as confectionary, beverages, and grocery items , with brands such as Maha Lacto, Maha Chocolate Eclairs, Nutrine and others

GODREJ HERSHEY LIMITED

HIGHLIGHTS OF THE FINANCIAL PERFORMANCE

• *PBDIT: profit before deduction of interest and tax• * PBT: profit before tax

Godrej touches the lives of 470 million Indians everyday.

40% of Indian Population uses atleast one Godrej products every single day.

Godrej sells 6 billion candies a year, that’s approximately one candy for every man, woman and child on the planet.

Godrej produce over 1 billion cakes of soaps a year

SOME INTERESTING FACTS ABOUT GODREJ

Business Week lists GCPL amongst Asia’s 100 fastest growing Companies.

Three out of every four Indian banks are secured by Godrej.

Godrej sells one refrigerator every 30 seconds in India.

Godrej & Boyce Mfg Company – the last manufacturers of typewriters in the world.

Godrej made the first 100% CFC free refrigerators which ignited the go-green revolution in industry.

Godrej Interio is the India’s Largest furniture brand.

Godrej Locks is celebrated over the years (112 years) for the trust bestowed by its customers across the globe.

Godrej Material Handling is India’s Largest manufacturer of lift trucks.

Corporate Social Responsibility

Godrej says:

Your pain, pains us.

Our services makes you go from ouch to okay.

The Western bank of the Thane Creek is the single largest mangrove belt in Mumbai- Thanks to Godrej group.

206 species of birds, 30 species of reptiles, 13 species of crabs, 7 species of prawns and 20 species of fish.

Godrej says:

We teach our kids not just how to add up numbers, but we also train them for India’s future of opportunities.

Knowledge leads, Godrej follows.

Godrej says:

we serve community as it keeps our cylinders charge.

We keep Mumbai’s old buildings beautiful because we support Indian heritage.

Brighter living is a unique vision with an inclusive approach aimed at creating a greener India.

Developed with intelligent technologies , Godrej seek to design and deliver environmentally superior products which are energy efficient.

Godrej appliances launched India’s first 100% green refrigerators in 2002 and till today it’s the only company to have green refrigerator.

Godrej refrigerators were conferred the national energy conservation award 2009 by Govt. of India.

Godrej and Boyce received the leader in energy efficiency and sustainability award.

Since Godrej believe in protecting the environment Godrej believe in 3 R’s in their processes- reduce reuse and recycle.

As a initiative Godrej has taken step towards reusing discarded materials as a resource for manufacturing.

Other initiatives

Tsunami Rehabilitation Project

ALERT India: Is engaged in the early detection of leprosy cases.

Long term employment for the visually disabled.

Vatsalya Trust: Charitable organization dedicated to the care and rehabilitation of destitute children

Supports following organizations –World Wide Fund for Nature (WWF)– Friends of Trees – Bombay Natural History Society (BNHS)

Table for Two: Targeted at addressing hunger and malnutrition in the developing world.

Future vision