Post on 10-Oct-2014
transcript
Allan B. Wood
Austral ia Canada Mexico Singapore Spain United Kingdom United States
TheGraphic Designer’sDigital Toolkit
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Table of ContentsPreface . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ix
UNIT I Getting Ready for Production . . . . . . . . . . . . . . . . . . . 1
CHAPTER B Welcome to the Land of OS . . . . . . . . . . . . . . . . . . . . . 3The Mac OS X Environment . . . . . . . . . . . . . . . . . . . . . . . . 4The Windows XP Environment . . . . . . . . . . . . . . . . . . . . . 12Macs and Windows Working Together. . . . . . . . . . . . . . . 15Client Assignment: Test Drive Mac OS X
and Windows XP . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20Managing Files and Folders . . . . . . . . . . . . . . . . . . . . . . . 21Advanced Users: Creating Electronic Slide Shows . . . . 30Digital Toolkit Extra: Burning Music, Photo
and Data CDs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 35Chapter Summary. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 41
CHAPTER C Designing for the Client . . . . . . . . . . . . . . . . . . . . . . . 43Elements of Design. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 44Design Principles . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 50Design Stages: From Concept to Completion . . . . . . . . 54Typography . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 56Imagery . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 61Saving Graphic File Formats . . . . . . . . . . . . . . . . . . . . . . 62Understanding the Importance of Color . . . . . . . . . . . . . 63Client Assignment: Designing Color
in Black and White . . . . . . . . . . . . . . . . . . . . . . . . . . . . 65Advanced Users: Identifying Design Elements
and Principles in Various Ads . . . . . . . . . . . . . . . . . . . 68Digital Toolkit Extra: Internet Resources . . . . . . . . . . . . . 69Chapter Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 70
UNIT REVIEW I Getting Ready for Production . . . . . . . . . . . . . . . . . . 71Client Assignment: Installing Acrobat Reader,
Photoshop Tryout, and Improving a Design . . . . . . . . 72Downloading and Installing Acrobat Reader . . . . . . . . . 72Downloading and Installing Photoshop Tryout. . . . . . . . 76
UNIT II Digital Image Editing: Adobe Photoshop CS2. . . . . 79
CHAPTER D Adjusting Images in Photoshop . . . . . . . . . . . . . . . . 81The Photoshop Environment . . . . . . . . . . . . . . . . . . . . . . 82Client Assignment: Scanning and Basic
Image Correction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 89
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Scanning and Correcting Images for Print . . . . . . . . . . . 91Using the Image Menu for Adjustments . . . . . . . . . . . . . 97Preparing Images for Web Media . . . . . . . . . . . . . . . . . 103Adjusting Image Size for Web Media . . . . . . . . . . . . . . 104Retrieving and Managing Files Using
the Adobe Bridge . . . . . . . . . . . . . . . . . . . . . . . . . . . . 108Advanced Users: Manual Levels Adjustment
and Histograms . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 112Digital Toolkit Extra: Fixing a Slanted Horizon. . . . . . . . 113Chapter Summary. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 117
CHAPTER E Working with Selections . . . . . . . . . . . . . . . . . . . . . 119Photoshop’s Selection Tools . . . . . . . . . . . . . . . . . . . . . 120Client Assignment: Creating a Multicolor
Product Ad . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 124First Selection: Changing Product Colors. . . . . . . . . . . 127Saving Selections Permanently in Channels . . . . . . . . 130Second Selection: Duplicating the Kayak . . . . . . . . . . 132Advanced Users: Masking Selections. . . . . . . . . . . . . . 134Digital Toolkit Extra: Make a Better Sky
Using the Paste Into Command . . . . . . . . . . . . . . . . 136Chapter Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 140
CHAPTER F Using Layers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 141Photoshop’s Layers . . . . . . . . . . . . . . . . . . . . . . . . . . . . 142Client Assignment: Creating a Multicolor
Product Ad (Conclusion) . . . . . . . . . . . . . . . . . . . . . . 145Creating the Three Kayak Image Layers . . . . . . . . . . . . 147Adjusting Color Using the Hue/
Saturation Command . . . . . . . . . . . . . . . . . . . . . . . . 150Creating the Yellow Kayak Layer . . . . . . . . . . . . . . . . . . 151Layer Style Effect: Drop Shadows . . . . . . . . . . . . . . . . . 153Recording States Using the Layer Comps Palette . . . . 155Creating Type Layers . . . . . . . . . . . . . . . . . . . . . . . . . . . 158Editing Type. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 163Organizing Layers and Preparing the Ad for Press . . . . 167Advanced Users: Camera Raw Files:
The Digital Negative . . . . . . . . . . . . . . . . . . . . . . . . . . 172Digital Toolkit Extra: Creating Photo Business
Cards with Picture Package . . . . . . . . . . . . . . . . . . . . 174Chapter Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 179
CHAPTER G Restoring and Retouching Photographs . . . . . . . . 181Tools and Palettes for Editing . . . . . . . . . . . . . . . . . . . . 182Client Assignment: Retouching and Coloring
a B&W Photograph . . . . . . . . . . . . . . . . . . . . . . . . . . 185Restoring the Image . . . . . . . . . . . . . . . . . . . . . . . . . . . . 187
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Coloring the B&W Image . . . . . . . . . . . . . . . . . . . . . . . . 195Create a Custom Brush in the Tool Presets Palette . . . 197Advanced Users: Sampling and Applying
Skin Tones . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 200Digital Toolkit Extra: Take the Boys Out, Using
the Extract Command and History Brush. . . . . . . . . 202Chapter Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 204
UNIT REVIEW II Digital Image Editing: Adobe Photoshop CS2 . . . 205Client Assignment: Creating a Music CD Cover . . . . . . 206Preparing the Tunnel Image. . . . . . . . . . . . . . . . . . . . . . 207Preparing the Car Images . . . . . . . . . . . . . . . . . . . . . . . 210Creating the Titles and Cropping the Covers . . . . . . . . 213Combining Images and Adding Song Titles . . . . . . . . . 217
UNIT III Digital Illustration: Adobe Illustrator CS2 . . . . . . . 219
CHAPTER H Creating Shapes with Illustrator . . . . . . . . . . . . . . . 221The Illustrator Environment . . . . . . . . . . . . . . . . . . . . . . 222The Adobe Help Center . . . . . . . . . . . . . . . . . . . . . . . . . 228Client Assignment: Creating an Electronic
Checkerboard Game for E-Mail. . . . . . . . . . . . . . . . . 229Creating Checkerboard Squares. . . . . . . . . . . . . . . . . . 230Creating the Checkers . . . . . . . . . . . . . . . . . . . . . . . . . . 240Changing Colors of the Board . . . . . . . . . . . . . . . . . . . . 242Advanced Users: Creating the Crowned Checkers . . . 244Digital Toolkit Extra: Building a Lighthouse. . . . . . . . . . 247Chapter Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 252
CHAPTER I Working with Brushes, Symbols, and Layers. . . . . 253Making Digital Illustrations from Drawings . . . . . . . . . 254Client Assignment: Creating a Tourist Map . . . . . . . . . 259Preparing the Map Image for Tracing . . . . . . . . . . . . . . 261Tracing the Map Outline Using Drawing Tools . . . . . . . 266Creating and Applying Brushes . . . . . . . . . . . . . . . . . . . 270Creating and Applying Custom Symbols. . . . . . . . . . . . 274Labeling the Map . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 283Advanced Users: Using Symbolism Tools
and the Symbol Library . . . . . . . . . . . . . . . . . . . . . . . 287Digital Toolkit Extra: Wine Bottle Using 3-D Effects
and Mapping the Label . . . . . . . . . . . . . . . . . . . . . . . 289Chapter Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 297
CHAPTER J Precision with the Pen Tool . . . . . . . . . . . . . . . . . . . 299Pen Tool Basics. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 300Direct Selection and Direct Select Lasso Tools . . . . . . 302Path Type Tools . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 303Client Assignment: Creating a Logo . . . . . . . . . . . . . . . 303
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Outlining the Template Image . . . . . . . . . . . . . . . . . . . . 304Creating Type on Paths. . . . . . . . . . . . . . . . . . . . . . . . . . 313Applying Color in a Separate Layer . . . . . . . . . . . . . . . . 315Saving in EPS Format . . . . . . . . . . . . . . . . . . . . . . . . . . . 316Advanced Users: Professional Business Cards . . . . . . 318Digital Toolkit Extra: Creating a Clock Face . . . . . . . . . 323Chapter Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 330
CHAPTER 1) Integrating Photoshop and Illustrator Files for Web Use . . . . . . . . . . . . . . . . . . . . . . . . . . . 331
Combining Illustrator and Photoshop Graphics . . . . . 332Client Assignment: Creating Web Banners . . . . . . . . . 335Integrating Photoshop Images with Illustrator. . . . . . . 336Integrating Illustrator Images into Photoshop . . . . . . . 349Creating the Guitar Graphic in Illustrator . . . . . . . . . . . 352Advanced Users: Understanding PDF
and EPS Files . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 361Digital Toolkit Extra: Converting Bitmap Images
to Vector Artwork Using Live Trace and Live Paint (CS2) . . . . . . . . . . . . . . . . . . . . . . . . . 364
Chapter Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 372
UNIT REVIEW III Digital Illustration: AdobeIllustrator CS2 . . . . . . . . . 373Client Assignment: Making a Promotional
Mug Logo . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 374
UNIT IV Digital Publishing: InDesign CS2 . . . . . . . . . . . . . . 387
CHAPTER 1! InDesign Fundamentals . . . . . . . . . . . . . . . . . . . . . 389The InDesign Environment. . . . . . . . . . . . . . . . . . . . . . . 390Client Assignment: Creating
a Coupon Advertisement. . . . . . . . . . . . . . . . . . . . . . 398Setting up the Coupon Advertisement . . . . . . . . . . . . . 398Saving InDesign Documents . . . . . . . . . . . . . . . . . . . . . 401Advanced Users: Preflight, Packaging,
and Preparing for Press . . . . . . . . . . . . . . . . . . . . . . . 417Digital Toolkit Extra: Creating a Photo
Calendar with Tables . . . . . . . . . . . . . . . . . . . . . . . . . 426Chapter Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 434
CHAPTER 1@ Working with Multi-Page Documents. . . . . . . . . . . 435Designing Multi-Page Documents . . . . . . . . . . . . . . . . 436Client Assignment: Creating
a Multi-Page Newsletter . . . . . . . . . . . . . . . . . . . . . . 440Setting Up the Master Page Template . . . . . . . . . . . . . 444Editing the Master Page Objects and Placing
the Nameplate (Masthead) . . . . . . . . . . . . . . . . . . . 452Guides, Graphic Frames, and Placing Graphics . . . . . 455
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Typing and Importing Text . . . . . . . . . . . . . . . . . . . . . . . 458Automating and Applying Special
Formatting Techniques . . . . . . . . . . . . . . . . . . . . . . . 468Advanced Users: Baseline Alignment and
Automation with Styles and Object Libraries. . . . . . 483Digital Toolkit Extra: Creating an Interactive
PDF Document . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 489Chapter Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 495
UNIT REVIEW IV Digital Publishing: InDesign CS2 . . . . . . . . . . . . . . 487Client Assignment: Creating a Tri-fold Brochure . . . . . 498Setting Up the Brochure Project . . . . . . . . . . . . . . . . . . 499Designing the Front, Back and Special
Panels (Page 1) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 506Creating Character and Paragraph Styles . . . . . . . . . . 512Designing the Inside Page for Introduction
and Tour Info . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 513
UNIT V Digital Publishing: QuarkXPress 6.5 . . . . . . . . . . . 519
CHAPTER 1# QuarkXPress Fundamentals . . . . . . . . . . . . . . . . . . 521The QuarkXPress Environment . . . . . . . . . . . . . . . . . . . 522Client Assignment: Creating a Bi-Fold Menu . . . . . . . . 527Setting Up the Menu Project . . . . . . . . . . . . . . . . . . . . . 528Creating the Front Panel . . . . . . . . . . . . . . . . . . . . . . . . 537Creating the Back Panel . . . . . . . . . . . . . . . . . . . . . . . . 543Creating the Inside Menu. . . . . . . . . . . . . . . . . . . . . . . . 551Advanced Users: Automated Formatting
with Style Sheets . . . . . . . . . . . . . . . . . . . . . . . . . . . . 554Digital Toolkit Extra: Creating an Informational
Flyer: Managing Text Flow . . . . . . . . . . . . . . . . . . . . . 558Chapter Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 562
CHAPTER 1$ Packaging and Publishing Your Project . . . . . . . . . 563Checking for Errors. . . . . . . . . . . . . . . . . . . . . . . . . . . . . 564Preparing for Press. . . . . . . . . . . . . . . . . . . . . . . . . . . . . 564Client Assignment: Publishing the Menu . . . . . . . . . . . 566Error Correction and File Management. . . . . . . . . . . . . 567Preparing the Project for Printing . . . . . . . . . . . . . . . . . 572Providing Laser Proofs . . . . . . . . . . . . . . . . . . . . . . . . . . 577Advanced Users: Publishing on the Web . . . . . . . . . . . 582Digital Toolkit Extra: Creating a Conversion Table
Using the Table Tool . . . . . . . . . . . . . . . . . . . . . . . . . . 586Chapter Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 589
UNIT REVIEW V Digital Publishing: QuarkXPress 6.5 . . . . . . . . . . . 591Client Assignment: Converting Print Projects
to Web Projects . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 592
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Setting Up the Print Project for Web Conversion . . . . . 592Converting Print Elements for Web Pages . . . . . . . . . . 598Creating Hyperlinks . . . . . . . . . . . . . . . . . . . . . . . . . . . . 602
Glossary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 607
Index . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 619
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PrefaceAnyone Will Find This Book Helpful . . .Welcome to the Graphic Designer’s Digital Toolkit! Here you’ll learn the essentialskills and design techniques to get you comfortable using the newest versions ofthe major graphics programs in the industry today: Photoshop, Illustrator, InDe-sign and QuarkXPress. This book is set up as a hands-on, project-based classroombook where students complete useful, real world community projects that a de-signer would normally create for a client. It is created for college level studentswho are taking introductory classes in computer graphics applications or graphicdesign, or as a supplementary text for courses in Photoshop, Illustrator, InDesignor QuarkXPress. It can also be used for a half-year course for college-bound upperclassmen at the high school level. All of the chapter assignments and most of the“Toolkit Extra” exercises can be completed using older versions of the softwarewith explanations included for the newest version and with older versions.
For the professional who may need a refresher course in one or more of the ap-plications, or for the individual looking for an edge as a career change into thegraphics industry, this book can be used as a self-paced study. It also makes agreat reference text for professionals already in the field. The business ownerwho wants to create his or her own logo, business cards, promotional piece, ad-vertisement, newsletter, Web site, or to adjust and retouch a photograph, can alsouse the book. Enjoy the ride.
Emerging TrendsWith new versions of applications coming out repeatedly, most individuals donot need to learn every function and command, but can learn the most essentialof these to be productive in creating most types of projects. This is the focus ofthe book: to make the reader comfortable in each graphic application in order tocreate the projects that a designer might be asked to produce.
Background of This TextAfter spending the past seven years as an instructor at the college and evaluatingbooks to be used by faculty, I was disappointed in the lack of depth in many ofthe project-based learning books. I also could not find a suitable book that was anintroduction to the major graphic applications used in the industry today—Photoshop, Illustrator, InDesign, and QuarkXPress—and how they also are used
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individually and together in creating quality projects. I wanted to design a book thatnot only addresses the essential skills a designer would need in each applicationwithout having to be bombarded with countless commands and functions that maynever be used, but also shows the design process involved in creating a project fromstart to finish. Each hands-on project in this book builds upon the functions of a fewselect tools and commands with basic—and similar—concepts, to show the readerwhat happens in the real world of graphics. This book assumes the basics in workingwith computers.
Textbook OrganizationWelcome to a project-oriented real-world approach to learning the three categories ofgraphics applications used in the industry today. Specifically, this book focuses onAdobe PhotoShop for digital image editing, Adobe Illustrator for digital illustration,and Adobe InDesign and QuarkXPress for digital desktop publishing as the standardsin their respective fields. This book also provides insight on the design fundamentals,terminology, and technical aspects (I promise to make the technical stuff easy to un-derstand) that a designer needs to understand in each particular medium. Althoughthe book uses the newest versions of each application, older versions are welcomeand explained. The projects and information given for each application provide theessential skills a designer needs to feel comfortable with each application, no matterwhat version they are using. This book can be used with either Macintosh or Win-dows computers.
The book is split up into five units. Each unit is divided into chapters with assign-ments a designer could actually create for a client. Each chapter builds upon skillslearned from the previous chapter to enhance the learning process. You’ll walkthrough and create a project from each chapter assignment using the necessary filesin the accompanying CD. You’ll learn the process from concept to completion of theproject, including design suggestions, special tips, and help on what to do if you runinto a specific problem. The first unit, “Getting Ready for Production,” focuses on get-ting comfortable using both Macintosh and Windows computers, and understandingthe design principles and elements that go into the creation of good designs. Theother four units are set for each of the four graphic applications; Photoshop, Illustra-tor, InDesign; and QuarkXPress. In each chapter, there is also an advanced section tofurther challenge the student and a “Digital Toolkit Extra” section for a mini-projectto demonstrate an additional concept or technique. At the end of each chapter are re-view questions that could also serve as a chapter quiz, to test the reader’s knowledgeof the material. In each unit, there is a “Unit Review Project Challenge” that ties to-gether all the chapters within the unit and provides a few additional functions ortechniques to explore.
In the first unit, “Getting Ready for Production,” not only will you become familiarwith both Macintosh OS X and Windows XP environments, managing files and fold-ers, creating shortcuts, learning keyboard shortcuts, creating electronic slide shows,
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and burning data, music, and photo CDs, you’ll also be exposed to design elementsand principles, typography basics, imagery basics, and understanding color and howto use color to create posters. In the second unit, in Photoshop CS2, assignmentsinvolve adjusting poorly exposed, off-color and slanted images, extracting portionsof an image, combining images into one suitable image, digitally restoring an oldimage, creating photo business cards, creating a multicolor product ad from a singleproduct, and combing images and special techniques to create a realistic front andback cover for a music CD. You’ll also learn about working with camera raw files asthe new digital negative with professional level digital cameras.
In the Illustrator CS2 unit, you’ll create an electronic game board, a 3-D wine bottlewith a perfectly fit label, special design symbols, a logo, company business cards withlogo, a clock face, a map as a cartographer, radio station Web banners that combineboth Photoshop and Illustrator images, and a promotional label on a 3-D mug. You’llalso learn to use the new Live Trace and Live Paint features.
The fourth unit using InDesign CS2 as a desktop publishing tool provides assign-ments in creating a coupon ad, desktop calendar, four-page newsletter, interactivePDF document, and a tri-fold brochure to get you right into the most familiar projectsa designer might find.
The final unit in QuarkXPress 6.5 provides you with assignments for creating abi-fold menu, conversion table, and flyer. You’ll also learn Web concepts and useQuarkXPress features to create a Web site from the bi-fold menu. You’ll find many ofthese same projects coming up in your design career. Enjoy the ride!
A CD is provided inside the back cover for all image and text files used in all the as-signments and projects. You’ll find some extra goodies like additional information,more projects (yes, more!) and resource information that may be useful, too.
FeaturesThe following list provides some of the salient features of the text:
• Objectives clearly state the learning goals of each chapter.• Files needed for projects are included on the CD.• Client Assignments involve multiple tools and techniques and resemble
those that a designer might encounter on the job to complete a useful project.• Design Tips in each chapter show how to master design fundamentals with
each software application.• Digital Toolkit Extra and Advanced Users sections at the end of each chapter
provide added challenges and additional tools and techniques.• Review questions reinforce material presented in the each chapter.• Unit Review Project Challenges tie together all the chapters within the unit
and provide a few additional functions or techniques to explore.
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How to Use This Text
Objectives
Learning Objectives start off each chapter. They describe the competencies readers should achieve upon understanding the chapter material.
Design and Toolkit Tips
These tips are located throughout the text.Design Tips show readers how to master de-
sign techniques and Toolkit Tips demonstratehow to work more efficiently and effectively
within each software application.
Client Assignments
These exercises involve multiple tools andtechniques and resemble assignments that adesigner might encounter on the job.
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Review Questions
Review Questions are located at the end of each chapter and allow readers to assess their understanding of the material.
Digital Toolkit Extra
These tutorials are located at theend of each chapter and provide
added challenges using additionaltools and techniques. They
correspond to the “AdvancedUsers” objective at the start
of the chapter.
Unit Review Projects
These projects link together all chapterswithin a unit and utilize a few additionalfunctions or techniques.
The Learning Package
E.Resource
This instructor’s CD was developed to assist instructors in planning and implement-ing their instructional programs. It includes all the files needed for the projects andassignments, PowerPoint presentations, and some extra, useful utility applications.The CD also includes exams, review questions and answers from each chapter, syl-labi, Web references, additional assignments, and concept information.ISBN: 1-4180-1159-2
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Who Is the Author?Allan B. Wood is currently an associate professor in the Visual CommunicationsDepartment and also a program chair for the Professional Photography associate’sdegree program of McIntosh College in Dover, New Hampshire. He has over 18 yearsteaching experience and 15 years in the industry working in the computer and graph-ics fields, including 5 years as business owner of a full-time portrait studio and cus-tom photo lab. Allan created the professional curriculum for college level courses inPhotoshop and Advanced Photoshop, Illustrator, Web Page Fundamentals, DesktopPublishing, and Advanced Desktop Publishing at McIntosh College, and has createdthe curriculum for the Professional Photography program that includes the com-puter graphics applications used in this book.
Being a lighthouse enthusiast, Allan has had two front cover photos on the tenth an-niversary of the international Lighthouse Digest magazine and most recently in theSeptember 2003 issue. He has had cover images in the national Lighthouse Depot catalog.He has photographed 80 percent of the New England lighthouses. He has also wonvarious photography awards, including “best professional” in a state photo exhibition,and his images have appeared in national greeting cards, a calendar, and catalogs.
Allan is a member of the New Hampshire Professional Photographer’s Association.While he is currently teaching and developing the professional curriculum for theProfessional Photography degree program at McIntosh, he is also enrolled in a mas-ter’s degree program in Instructional Design in Education at Capella University.
AcknowledgmentsI’d like to thank the great folks at Delmar for their patience and inspiration:
James Gish, acquisitions editor, for his positive attitude, sincerity, and willingness totake a chance on this book in breaking some new ground.
Jaimie Wetzel, development editor, for being my “rudder” in the voyage with thisbook and for helping me with the many questions I had with such patience.
Niamh Matthews, editorial assistant with the lightning fast responses to any ques-tions or ideas.
Thomas Stover, production editor and great graphics problem solver.
Liz Kingslien and Jennifer Crotteau who molded the book to make it into an easy-to-use text for you readers out there, and Mardelle Kunz for her incredible attention tothe details.
A special thank you goes to Melissa Cogswell for ensuring the technical accuracy ofthis text.
You guys are awesome!
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Thanks also to some folks at McIntosh College for your images and inspiration.
Thanks to Phil Allard and Melissa Revels for use of their illustrations for a couple ofdesign segments, Travis Galzier for images used in the design chapter, Libby Chase forher illustration for the “shaking hands” used in the promotional mug project, PeterHopkinson for the concept idea for the mug, Trey Aven for the dolphin illustrationfor the logo project, Michael Magoon for lending his Rambler and face for the CDCover project, and Phil Spates for letting me use his “boys” image for the Photoshop“Retouching” project. Thanks also to Greg Tenhover for helping out with layout forthe newsletter and tri-fold brochure projects and to Shelly Britton, who wrote andphotographed what it’s like to be on a lobster boat for the newsletter project. Thanksto everyone at McIntosh for your positive support and sense of humor.
I also need to thank the most important people in my life for their support:
My wife, Chris, for supporting me while spending countless hours, weekdays, andweekends on the book. It’s been an interesting balancing act. Thanks to my two sons,Bryan and Steven, for dragging me away once in a while to play, and to Ma and PaWood (Kay and Larry) for giving me the positive attitude over the years to achieveanything I put my mind to.
The book and lighthouse images are also dedicated in memory to my buddy LisaJohnson on her 12th anniversary.
Thomson Delmar Learning and the author would also like to thank the followingreviewers for their valuable suggestions and expertise:
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Mandi BataloArt DepartmentSan Bernardino Valley CollegeSan Bernardino, California
James FreygangChair, Design Technology DepartmentIvy Tech State CollegeSouth Bend, Indiana
Rebecca GallagherChair, Digital Media Communications DepartmentKatharine Gibbs SchoolNew York, New York
Ellen SmithGraphic Design Technology DepartmentHagerstown Community CollegeHagerstown, Maryland
Allan Wood 2005
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Questions and FeedbackThomson Delmar Learning and the authors welcome your questions and feedback. Ifyou have suggestions that you think others would benefit from, please let us knowand we will try to include them in the next edition.
To send us your questions and/or feedback, you can contact the publisher at:
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Thomson Delmar LearningExecutive Woods5 Maxwell DriveClifton Park, NY 12065Attn: Graphic Communications Team800-998-7498
Or the author at:McIntosh College23 Cataract AvenueDover, New Hampshire603-742-1234awood@mcintoshcollege.com
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