&the New Normal

“The Great Recession”

Come on…

who makes this

stuff up? ? Great…? Who makes

this stuff up?

“Great Recession”

Dorothea Lange(May 26, 1895 – October 11, 1965)

Where’s the

iconic imagery

like the last

“great” event?

Oh, here it is…

And here…

And here in a

graphic age

disparity (watch

this one closely).

Regardless, the outcome has

been a fundamental change in

behavior of (most) US

consumers

“Great Recession” or Economic downturn…

Consumers found themselves•Working too hard•Carrying too much debt•Not living for the long term

Perhaps it was

time for a reset…

What if the result of the Great

Recession was a movement promoting

quality, responsibility, and human

kindness?

What if the collapse of inflated real estate

and stock prices drove consumers to higher

levels of creativity, cooperation, and

community?

What if tight economics caused

corporations to be more ethical, more

responsible and offer consumers better

quality along with better prices?

What about the

consumer?

What is the

New Normal?

would rather get out of the

rat race than climb the

corporate ladder75%

would rather spend

more time with family

than make more money76%

would trade job security

over a job that offered the

opportunity for raises

75%

of consumers are

using coupons92%

are shopping at cheaper

or discount stores91%

are buying more store

brands (and like it)90%

say that the recession has

caused them to rethink their

perspective and values.69%

say that the recession has

changed their spending

habits (for the better)78%

The New Normal consumer has

dramatically increased research they do

before making purchases (large and

small).

So what does this

mean to the Marketer?

The New Normal

consumer has

changed (and is

likely still changing)

If you haven’t changed right along

with them, you may already be a

dinosaur (and not even know it).

?The New Normal.

Do you know who you

are selling to now?

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www.graham-mcinnes.com

For more information-www.ogilvy.com/News/Press-Releases/March-2010-Eyes-Wide-Open.aspxwww.mckinseyquarterly.com/How_the_recession_has_changed_US_consumer_behavior_2477