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2009 CLICKABLE GURUS GUIDE
TO BETTER SEARCH ENGINE MARKETING
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THE CLICKABLE GURUS
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ANDREW BERNERO $*! '+! )=6)1$)+%)2! ,+#$+)! 0'1&).)1! @/,! $*! 3)1*)2! $+!
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TONY SORIC! ()4'+! /$*! %'1))1! $+! *)'1%/! 0'1&).$+4! $+! UQQT;! 91$,1! .,!
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INTRODUCTION
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Why We Exist
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Our Values
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"#$!%&'!()*$!D!We believe in a new transparency. We have only goodintentions, and we expect to contribute extraordinarily more good thanbad. This 7:1 ratio acknowledges that were not perfect, and neither isany person, product, or data. This is a powerful and transparentadmission that enables us to listen better, acknowledge shortcomings,resolve them, learn from them, and quickly move on to achieving ourlarger goals. This is the bedrock of trust, innovation and collaboration.
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+,-.*,/,01!D!Simplicity is one of the most difficult feats, but our complexworld is desperate for it. Simplicity creates value, differentiation andopportunity. Thats why we strive to make everything simple andbeautiful.!
23456! D! We are multidimensional, competitive, elastic, and weexecute And we experiment and innovate constantly to identify newopportunities to build directly into the market frictions we intend toresolve. We are always chasing and perfecting our product-to-marketfit. We are an and culture.On Being A Trusted Advisor
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Who Are The Clickable Gurus?
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LEARN HOW TO WRITE EFFECTIVE AD COPY 1!
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2 LEARN HOW TO WRITE EFFECTIVE AD COPY
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LEARN HOW TO WRITE EFFECTIVE AD COPY 3!
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Bidding On Your Brand Name@9%K",,9%K*,&*0%C(*-*,"//9%D1+)$&%Q1'$!3$(%ER0%GFFH%
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Its the Easiest Way to Appear in the Premium Positions
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The Importance of Tracking Bounce Rates@9%51,9%M1(*80%C(*-*,"//9%D1+)$&%T",:"(9%GU0%GFFJ%
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Taking Advantage of Negative Keywords!
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Choosing Your First Negative Keywords
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Guru Tip: Stop Wasting Money! How to Find the Right Negative Keywords forYour Campaigns@9%51,9%M1(*80%C(*-*,"//9%D1+)$&%Q1'$!3$(%RF0%GFFH%
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