Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477

The Hangover Part III (Don Chow Promo)

Online Marketing and Print Advertising Campaign DMA: Los Angeles

Project Manager: Sean Bello sean.bello@campuscircle.net

Overview of Campaign This report recaps our efforts on multiple levels including: •  Online Marketing through CampusCircle.com Banner Ads, Newsletter Advertising, Calendar/Online Editorial Postings and

Dedicated Emailing were all utilized for the film. •  Social Media Campus Circle utilized its own Social Media channels to promote the film. We

disseminated through our Facebook and Twitter pages along with partner social media communities.

•  Campus Circle We utilized our free alternative newspaper in L.A. as a marketing tool to promote

the film through print advertising.

The Hangover: Part III Campaign Recap

Banner Ad – 308,000 imp., 259 clicks • Trailer – 156 Page Views Dedicated Email– 25K+ sent, Opens – 2,978, Clicks – 217

Newsletter Banner Ad #1 – 25K+ emails, 2,638 page views, 90 clicks Sweepstakes – 25K+ emails, page views – 1,162, 600 entries

Social Media - CC related channels: Facebook – 6,300 Twitter- 2,900 Screening Page LA - 1,177 page views • Screening Page OC - 865 page views

Online Content – 533 page views • Online Calendar - 110 page views Print Ad (2X) - 30k circ./issue, 90k readership, 500 retail/40 schools

The Hangover: Part III Related Page Views – 9,619 Total Clicks – 566

Print ad in Campus Circle Circulation – 30K Readership – 90K

Distribution – 500 retail outlets and schools in L.A.

Banner Advertising Banner advertising for the film appeared on our website, campuscircle.com. The

banner ads had a 95% ROS. Campus Circle’s monthly traffic currently averages 519,000 page views and 140,000 unique visitors. Impressions – 184K. Clicks – 153.

Dedicated Email

Delivered – 25,184 Opened – 2,978

Clicks – 217

Online Content

Page Views – 533 Website Traffic Page Views – 519,000/month

Unique Visitors – 140,000/month

Campus Circle

Newsletter Emails – 25,253 Opens – 2,638

Total H3 Clicks – 90

Online Calendar

Post

Page Views – 110 Website Traffic Page Views – 519,000/month

Unique Visitors – 140,000/month

Hangover III Trailer

Page Views – 156 Website Traffic Page Views – 519,000/month

Unique Visitors – 140,000/month

Screening - LA Tagging the Don Chow Promotion

Page Views – 1,177 Website Traffic Page Views – 519,000/month

Unique Visitors – 140,000/month

Screening - OC Tagging the Don Chow Promotion

Page Views – 865 Website Traffic Page Views – 519,000/month

Unique Visitors – 140,000/month

Sweepstakes Tagging the Don Chow Promotion

Page Views – 1,162 Entries – 600

Website Traffic Page Views – 519,000/month

Unique Visitors – 140,000/month

Sweepstakes - Age

Sweepstakes - Ethnicity

Sweepstakes - Gender

Sweepstakes - Status

Social Media Posts

Facebook – 6,300 likes Twitter – 2,900 followers

Social Media Posts 2

Facebook – 6,300 likes Twitter – 2,900 followers