The importance of why for intranets and digital workplaces

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Many intranet don’t have a clear goal and strategy. Why? And why is an intranet goal and strategy important? In this talk Samuel will share his experience with helping large organizations define their intranet strategy. He will help you distinguish between a good and bad goal. And help you define a goal and strategy that successfully drives your intranet development.

transcript

The importance of why For intranets and digital workplaces

by Samuel Driessen - Intranatverk Stockholm Nov. 13, 2014

Hi I’m Samuel @driessen

Not about: Why don’t we ask Why more?

Why helps us think, find out what’s essential

Ambitious Realistic Valuable Useful

Why is not asked at all Or, it’s answered in isolation  

Do you have a clear goal and strategy for your intranet?  

Example: News, profiles, project spaces & microblogging  

Example: To improve knowledge sharing  

Intranet goals are:

Specific, measurable

Inspirational

Focused on then and now

Business goals and employee’s work related

How to get to ‘Why’

Splendid i s o l a t i o n

It’ a team effort

Broad group One-on-one Workshops Business focus

Realistic Consensus Enthusiasm

Ask why more often

Distinguish between why and how

Do it together

Make sure it’s: measurable – inspirational –

about then and now – business related

Any questions? Any why’s?

18  

Tack Thanks

Samuel Driessen, Entopicsamuel@entopic.com@driessen