ONGOINGQUARTERLY

ACTIVITY

Prospects can click through from blog to a landing page to convert as a lead on relevant content offer of interest

Prospects are drawn in by great blog content they find in search or on social media

Lead is contacted to discuss needs based on content he/she has shown interest in

Those who’ve downloadedcontent continue to receive emails offering additional content related to topic they’ve shown interest in

1Write blogsbased on the

Content Calendar

The Inbound Marketing Implementation Process

ActivitiesConduct SEO researchUpdate website to include CTAs and blog Upload contact list into HubSpot softwareImplement SEO into website & social media

Create Program Elements Inbound Marketing Workbook Social Media Guidelines Content Calendar; begin work on content Custom email and landing page templates

PROSPECT EXPERIENCE

PROGRAM SETUP

2Placecontent

offer CTAs on website

3Promote thecontent offers

via socialmedia

4Distribute emailsto promotecampaigns

& further engageprospects who’ve

converted on offers

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