The Internal Innovation Incubator

Post on 14-Apr-2017

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transcript

We accelerate growth by designing deep connections between companies and customers.

We breed innovation.

We enable innovation.

About Start Something Boldwe’re super cool

New ProductsNew MarketsNew Customers

Internal Innovation Incubation - the Grow Wall

We define innovation.

About Start Something Boldwe’re super cool

R&D

MARKETINGSALES

customers

incr

em

entaltransform

ative

reac

tive

pioneering

How do youdefine

innovation?

The Scenarioaka you don’t just get to sit there

We’re all on the same team.

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C O M P A N Y

CincyChewwhere cavities are born

Who are we?

Our ‘sticky’ situation.

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C O M P A N Y

Assessmentthe what’s happening

• Customers84% of our customers are parents with children under the age of 18

• ProductsGrapeOrangeRegular

• Markets100% Consumer

•GeographiesNational Brand

Strategywe’re going that way...

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HO

W W

E ’ LL G R O W

16%

48%New Markets

New Products

CurrentProducts

36%

Acquisitions0%

Stretch Goalchew up the competition

New MarketsHealthcare ($24M)

New CustomersCollege Students ($18M)

Grow from $50 million to $100 million in 5 years

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Customer StoryProblemsIdeas

• Customers84% of our customers are parents with children under the age of 18

• ProductsGrapeOrangeRegular

• Markets100% Consumer

•GeographiesNational Brand

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I NC

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C O M P A N Y

Problems:Pitches

Ideas:

Work it!push hard at the what-if

Customer StoryProblemsIdeas

Learningswhat did you get out of this?

About Us:We’re designers and researchers who focus on translating customer needs into solutions that help your company grow. We’ve helped organizations align their marketing, sales, and product development activities by embedding customer empathy into everything they do. As outsiders with experience in designing, building, and launching new products we work collaboratively with your teams to push the potential of your company through the eyes of your customers.

Contact Us:Start Something Bold513.426.4695rockstar@startsomethingbold.com

3914 Miami RoadSuite 214Cincinnati, OH 45227startsomethingbold.com

“Start Something Bold is unique in their ability to bridge the worlds of Research and Design to bring clarity to Innovation.” �- Ron H. President, Industrial Manufacturing Company

We translate insights into solutions to accelerate growth