Post on 26-Dec-2015
transcript
The Big Questions:The Big Questions:
What’s in it for you? How do you go about “getting onto the Net”? What does that mean, anyway?
Introduction to the InternetIntroduction to the Internet
Internet is a worldwide network of computers and computer networks
TCP/IP is the binding protocol (language) of the Internet Servers (Hosts) Clients (Browsers)
What Can the Internet Do for What Can the Internet Do for My Company?My Company?
A leading-edge corporate image Improved service for current customers Increased visibility Market expansion On-line transactions Global information distribution at
extremely low costs
E-MailE-Mail
Lowest common denominator 50-million users worldwide! All e-mail programs can:
Create and send electronic messages Retrieve and read incoming messages Reply to, save and print messages Forward messages to other users
E-mail, continuedE-mail, continued
Mailboxes are stored on a mail server connected to the Internet 24-hours a day
Your computer does not have to be on. You just check your mailbox as often as you want
Your e-mail looks like: joe@am.net or sales@yourcompany.com
E-mail, Advanced ServicesE-mail, Advanced Services
Auto-responders (info@yourcompany.com) One-to-many mailing list An unmoderated list server Moderated List server
NewsgroupsNewsgroups
Tens of thousands of newsgroups Unknown anonymous, non-trackable audience Messages are NOT delivered into your mailbox.
They just wait to be read on a news server Threads Newsgroup Address looks like:
comp.sys.mac.misc or alt.sex.discuss
Newsgroups’ business usesNewsgroups’ business uses
Prospecting and retaining customers Market research Crisis control and prevention Building relationships Publicity Developing an expert image
World Wide WebWorld Wide Web
Multimedia + Hyperlinks = Hypermedia Graphical, easy-to-use -- Surfing Web site is a collection of Web pages Home page is the front page of a Web site Uniform Resource Locator (URL):
http://www.am.net/am/reasons.htm
Static sites vs. Dynamic sites linked to corporate databases
What Can a Web Site Do for What Can a Web Site Do for My Company?My Company?
Provide an information system for employees, customers and affiliates
Allow access to on-line product documentation Publish electronic journals and periodicals Showcase all types of artistic works Sell products and services on-line Conduct market research & collect customer data
What Else Can a Web Site Do?What Else Can a Web Site Do?
“Virtual” showroom Deliver your product instantly right on the
Internet (for software and information) Take orders from customers online Track shoppers and purchasing trends
Internet Business BenefitsInternet Business Benefits
Target a defined customer group with precision and develop continuing dialogue
Transact business electronically and at a lower costs
Communicate directly with end-users or direct them to the nearest dealer
Act quickly by adding products and changing selling propositions at a moment’s notice
Business Benefits, continuedBusiness Benefits, continued
Track the sales interaction, steps and results.
Keep an eye on the competition. Create responsive dialogue with customers. Distribute software and information
products quickly through e-mail and file transfers.
Internet Cuts CostsInternet Cuts Costs
Deliver your product literature with no printing costs and no space constraints
Provide new product release information in a timely manner at low cost
Obtain direct feedback about your products and services, to prevent litigation and improve product/service design
Cost Cutting, continuedCost Cutting, continued
Streamline your procurement procedures Shrink product development cycles Conduct inter-company and intra-company
collaborative engineering
How Do You Get Started?How Do You Get Started?
Levels of involvement: Access to the Internet but not presence on the
Internet (i.e. no Web site) A Web site but no access at the office Both a Web site and access to the Internet
Presence on the InternetPresence on the Internet
Have your own Web Server located on your company’s premises
Have your own dedicated (for your Web site only) Web Server “co-located” on an Internet Service Provider’s premises
Have your Web site “hosted” by an Internet Presence Provider Virtual Web Server Hosting
Access to the InternetAccess to the Internet
Levels of Access: Having no or extremely limited access Having access to the Internet on only one or
very few computers in your office Having your internal network be part of the
Internet -- every computer has access to the Internet
Routers, gateways, firewalls
Access, continuedAccess, continued
Links to the Internet: Dial-up (part-time) Dedicated (full-time)
Required for in-house Web Server
ISDN (10 times faster then a modem) Frame Relay (variable speed from 10 times
to 100 times faster then a modem (T1) )
Who Do You Go to for Who Do You Go to for Internet Services?Internet Services?
Commercial Online Services America Online, CompuServe, Microsoft
Network, Prodigy Internet Service Providers (ISPs)
Internet Access Providers (IAP) Internet Presence Providers (IPP)
Web Designers, Internet Programmers, etc. An Internet Services Company
am.net - an Internet Services am.net - an Internet Services CompanyCompany
am.net can assist you in any and all aspects of the Internet. Through partnerships with the leading experts in their respective fields, we have gathered under one roof a one-stop source of Internet solutions. We can consult you on the best Internet (and Intranet) strategies for your company, connect your company (with however many locations) to the Internet, design and host your Web site, or integrate a Web server into your in-house computing infrastructure, and develop and implement an Internet marketing strategy for your company.