THE JOURNEY OF

“A TRUE INDIAN MULTINATIONAL”

GROUP 8

SANA NABIKIRTI SIDDAPURSUDIPTA SARROHAN NAIRMANDANNA TM

Products and services

• Engineering and construction projects

• Heavy engineering• Shipbuilding• Construction• Electrical and electronics• Information technology• Machinery and Industrial

products

Marketing Strategy

Joint Venture :

L&T-Sargent & Lundy Limited

Larsen & Toubro (Oman) LLC

Bangalore International Airport Limited (BIAL)

L&T-Case Equipment Private Limited

L&T Komatsu Limited (LTK)

• Tractor Engineers Limited (TENGL)

• L&T EADS

• L&T-Demag Plastics Machinery Limited

• EWAC Alloys Limited

CSR

HEALTH

EDUCATION

ENVIRONMENT

 RESPONSE TO NATURAL CALAMITIES

EMPLOYEE VOLUNTEERING

Competitive Advantage

• Technological Advantage

• Extensive Networks

• Large Project Execution capabilities

• Strong R&D

• Competent People

• Economics of scale

Sales Strategy of L&T WPBCommitment

Expansion

Exploration

Other Marketing Strategy

1.Synergy

2. Total Market Coverage

PROMOTIONAL STRATGIES

• TV commercials CNBC

• Trade shows

• Product Brochures

• Direct marketing

• Corporate brand building Campaign

PEOPLE

People real source of competitive advantage

Training programs

• On-job training

• Interactive CD-Rom based programs

• Over 100 programs on general Mgmt and behavioral topics

• Recruitment based solely on merit • Maintain a quality HRMS to meet the

international standards as per ISO 9001. • Work culture emphasises:

· Freedom to experiment· Continuous learning and training · Transparency· Quality in all aspects of work· Rewards based on performance and potential

Pricing strategies

L & T Construction & Shipbuilding- Bidding• Aggressive Pricing ( Predatory Pricing )• Penetration Pricing

L & T Infotech- Person Hours

L & T Engineering and Electrical Products- Dealership Selling

Price Waterfall Strategy

DISTRIBUTION CHANNELS

Zero Level Channel

• L&T Construction

• L&T InfoTech, L&T Financial Services(Infra)

Dealer Based Channel

• L&T Valves

• L&T EmSys and engineering equipment

THANK YOU