The Latest Color Trends

In Digital Design

Yoav Schwartz, Founder & CEO of Uberflip @yostar

Imagine a world without color.

Imagine a world without color.

90% of people make the occasional Impulse buy.

20% of retail sales

are impulse buys.

9 out of

10 banks

use blue!

CAN YOU TELL WHAT BRAND IT IS BASED ON COLOR?

COLOR IN DIGITAL DESIGN

Trends

Usability

Buyer personas

& Flat Design Responsive

Microsoft website

2011 2014

Bright Retro Pastel

MUTED PASTELS

( 2011 ) ( 2014 )

MUTED PASTELS

( 2011 ) ( 2014 )

GRAYSCALE WITH BRIGHT ACCENTS

( 2011 ) ( 2014 )

GRAYSCALE WITH BRIGHT ACCENTS

( 2011 ) ( 2014 )

NEON AND BRIGHTS

NEON AND BRIGHTS

WHAT’S WRONG WITH THIS?

MUCH BETTER!

Hi, I’m Brooklyn!

What behaviors, actions and emotions do you want to invoke?

What do you want to draw attention to?

Stay consistent with your brand colors!

Choose your colors based on your buyer personas.

Take a holistic approach to design!

5 KEY TAKEAWAYS

Yoav Schwartz

Founder & CEO of Uberflip

@yostar

hub.uberflip.com