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THE COLUMBUS IMAGE PROJECT:

ELC-001 Project Overview 7-14-10_v5

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OUR SCOPE

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OUR GOAL

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WHY DO WE NEED A SINGLE STORY?

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OUR TIMELINE

2008–Q3 2009

ENGAGING COLUMBUS

CREATIVEEXPLORATION

Q4 2009– Q2 2010 Q3 2010

DISCOVERY AND STRATEGY

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DISCOVERY:

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DISCOVERY

WHAT KEY STAKEHOLDERS GROUPS THINK:

WHAT PEOPLE WHO LIVE HERE THINK:

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WHAT STAKEHOLDER GROUPS THINK

WHY BUSINESS CHOOSES COLUMBUS

QUALITY OF LIFE

OPENVALUE

OPENFACILITIESWORKFORCE

ACCESS

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WHAT PEOPLE THINK

ATTRACTING MORE PEOPLE

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STRATEGY:

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BE CONFIDENT.

BE OPTIMISTIC.

BE REAL.

BE SOPHISTICATED.

OUR STORY MUST...

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OUR ESSENCE: AN OPEN & SMART COMMUNITY

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A UNIQUE VALUE PROPOSITION

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BUT HOW DO WE BRING IT TO LIFE?

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DEFINING THE “HOOK”:

APPROACHES TO IMAGE BUILDING

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THE HOOK: AN EXAMPLE

COLUMBUS KNOWS:

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THANK YOU