The Law of the Brand

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THE 12 LAWS OF WEALTH CREATION

Austin Imoru

THE 12 LAWS OF WEALTH CREATION1. The Law of Time Management2. The Law of Intellect3. The Law of Creative Power4. The Law of Divine Endowments

5.The Law of The Brand6. The Law of Discipline7. The Law of First things first8. The Law of Synergy9. The Law of Management 10.The Law of Communication11.The Law of Generosity 12.The Law of Diversification

THE LAW OF THE BRAND

• This law is the foundation on which every other wealth creation law is built.

• No other law can function correctly if this is not practised.

• The brand represents the essential character, integrity and accomplishment that a person has made.

•A name is a brand.

•A person’s name represents the value they stand for and who they are.

•A brand is the personification of a product, service or a company.

• You cannot create wealth with a bad brand but you can go far if you have a great brand.

• Our name or brand should be looked at as something placed in our will as a legend left for generations after us.

•Not only is this law the foundation but it transcends our natural life.

• Your name is much more than a label distinguishing you from other people.

• A good name opens doors, brings opportunities and allows you acceptance in circles you otherwise would not be able to penetrate.

• In wealth creation, one of the things you must guard jealously is your name.

• ‘ It is better to be faithful than to be famous’ – President Theodore Roosevelt

• A good name makes you an asset and an aid to your children in the future and not a liability that will drag them down.

• Therefore if you must create wealth, you must become the kind of brand that is endearing to people, the kind they cannot miss and they one they always want.

• A good name is always marketable

• You don’t have to be everything everyone else is but there is power in a good brand.

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