Post on 20-Aug-2015
transcript
Tomorrow’s Media, Understood Today
www.BorrellAssociates.com
2014 RecruitmentAdvertising Outlook
March 2014
© Borrell Inc., 2014. All rights reserved 2
This Report Contains:
• 45 Pages of Analysis• 75 Charts & Graphs• 3 Appendices
Price: $995
© Borrell Inc., 2014. All rights reserved 3
Recruitment’s New Model
Most of today’s online business models are iterations of an old model, created in an era when it was hard to find employees and when their only way to communicate directly with the public was by phone, mail or walk-ins.
The customer’s business has changed.
Here’s how
© Borrell Inc., 2014. All rights reserved 4
Openings Still Below 2006 Levels(Avg. Job Openings, in Thousands)
Source: Bureau of Labor Statistics (JOLTS)
Since 2006 the number of annual job openings is down 9% while the population has
increased 6%.
© Borrell Inc., 2014. All rights reserved 5
That’s Created A Long Gray LineOn average, 9.4 people will apply for every open position in 2014
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It’s Worse for Some Jobs
Source: Bureau of Labor Statistics (JOLTS)
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Also Competing for Jobs: Robots
* Minimum wage in state of Calif.; rate does not including paid time off, health benefits, etc., which may add 33% to the cost.
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It’s a New World
Source: Autoalliance.org
From this…..
To this…..
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It’s a New World
Source: 123RF.com
From this…..
To this…..
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So Whaddaya Gonna Do About It?
Evolve?
CHANGE?
QUIT?
KEEP TRYING?
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U.S. Average Job Openings(in thousands)
Source: Bureau of Labor Statistics, Department of Commerce, Borrell, 2014
First, Things DO Get Better
2006 Level
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Total Recruitment Spending by Category(in Millions)
Source: Dun & Bradstreet
Growth for Everyone! (But Watch Share)
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Total Online Recruitment-Related Spending($ in Millions)
Source: Borrell, 2014
It’s Not Your Grandfather’s OnlineSpending in “Online Services” will almost
equal that of advertising.
© Borrell Inc., 2014. All rights reserved 14
U.S. Recruitment Spending Forecast($ in Millions)
Source: Borrell, 2014
‘Services’ Eventually DominatesNearly ¾ of all
spending.
04/18/2023 © Borrell Inc., 2013. All rights reserved 15
Thank You!To download the Executive Summary,
watch the recorded Webinar, or download the full report, visit
www.borrellassociates.com