Post on 12-Apr-2017
transcript
The Lowdown onRe-Engaging
Dormant AffiliatesGeno PrussakovCEO, AM Navigator (affiliate management
agency)www.amnavigator.com
Founder, Affiliate Management Days (conference)
www.amdays.com
888-588-8866 | Washington, DC geno@amnavigator.com | @ePrussakov
.
Common Problem
© 2015 Universal Studios
Paradox
AdditionalChallenge:
“Marketingto Marketers”
OPPORTUNITY!
BUT
Greato Resources
(to educate)o Incentives
(to motivate)o Tools
(to equip)o Support
G.R.I.T.S
- I -RESOURCES
Impress
1. Remind of your program details 2. Provide activation incentives3. Present affiliate links4. Offer performance incentives5. Include contact info
1. Approval Email
Excite
Source: AM Navigator Research
Maximum Application Review Time
Educate
2. Static Textual Content
• Program Information• FAQ Section• Tips and Ideas• Educational Material
2. Static Textual Content
2. Static Textual Content
• Blog• Facebook page/group• LinkedIn group• Twitter account
3. Dynamic Textual Content
3. Dynamic Textual Content
3. Dynamic Textual Content
Empower
4. Visual Content
Source: http://www.blanc.ltd.uk/infographics/
4. Visual Content
4. Visual Content
4. Visual Content
- II -INCENTIVES
Motivate
Congratulations! You have just been approved for FTP access to the [Advertiser’s Name] affiliate data feed.
Import our data feed, send me a link where I may view it & I will deposit a $10.00 into your account
5. Activation Incentives
6. Performance Incentives
6. Performance Incentives
7. Contests
- III -TOOLS
Equip
8. Blogger Plugins
9. Widgets
CrazyForBargains widget (on ShareASale)
I sometimes get requests from AMs on what will help affiliates market the product. I always ask for content…
I rarely get a response. [bold font added]
10. Content About Product
Content helps them create:• Blog posts, articles• Reviews, how-to guides• Social media content• Text(s) of email promotions
11. List(s) of Bestsellers
11. List(s) of Bestsellers
12. Keywords
Application Programming Interface (API) – a set of functions and procedures that allow the creation of applications which access the features or data of an operating system, application, or other service.
Oxford Pocket Dictionary of Current English
Equip Developers!!
13. Product API Access
13. Product API Access
14. Mobile-Oriented Tools
Ericsson Mobility Report Q 2014 (via @wearesocialsg)
14. Mobile-Oriented Tools
for Feature Phones
• 120×20 (small banner)• 168×28 (medium
banner)• 216×36 (large banner)• 120×30 (small high
image banner)• 168×42 (medium high
image banner)• 216×54 (large high
image banner)
for Smartphones
• 300×250 (static interstitial)• 300×50 (mobile
leaderboard)• 320×50 (static wide
banner)• 320×100 (large banner)• 300×75 (high image
banner)• 300×160
Creatives
API access for mobile app & game developers
14. Mobile-Oriented Tools
- IV -SUPPORT
Back Them Up
15. Being Reachable
16. Segmentation
“As a retailer, you likely segment your consumers…
Segmentation can also be applied to your affiliate marketing channel. Just as different types of customers require different levels of service, different types of affiliates require different resources.”
— Carolyn Kmet, former Director of Affiliate Marketing at Groupon
Criteria:o Typeo Performanceo Nicheso Terms/Payouts
16. Segmentation
Here's how well some of our current affiliates are doing
• SEM: $2,854 1-day commission // $188 EPC
• Email: $1,554 1-day commission // $142 EPC
• Blogging: $2,226 1-day commission // $110 EPC
17. Motivation Thru Examples
Always remove sensitive info! (URL, names, content, etc)
18. Tailored Suggestions
19. SurveysExample:
Effectiveness:
Initial email: 4% maximum
Follow-ups: ≈12% more respond
Frequency:
1. One week2. Two weeks3. 2-3 months4. Half a year5. A year
20. Follow-ups
To Recap…
RESOURCES:
1. Approval email2. Textual content (static)3. Textual content (dynamic)4. Visual content
INCENTIVES:
5. Activation incentives6. Performance incentives7. Contests
TOOLS:
8. Blogger plugins9. Widgets10. Content about product11. Lists of bestsellers12. Keywords13. Product API access14. Mobile-oriented tools
Activate Affiliateswith GRITS Approach
SUPPORT:
15. Being reachable16. Segmentation17. Motivation thru examples18. Tailored suggestions19. Surveys20. Follow-ups
In Conclusion
Stay Determined
Heel veel dank! Q&A