You know it when you see it.You know a Big Idea when you see one..

When a dog bites a man, that isn’t news.When a man bites a dog, that’s news.

Charles Anderson Dana, editor of the New York Sun, 1890

“A picture is worth a __________ ______.”

There is a message in the madness.The objective is to effectively communicate.

Definition

An idea that explains and illuminates through powerful and succinct images and ideas

A surprising solution to a communications problem, expressed in memorable and/or graphic imagery

A strong central concept or image

Seemingly outrageous

George Lois in book “What’s the Big Idea?”

“Only the unusual in communication can be unusually effective.”

Alex Kroll, former chairman of Young & Rubicam

Keys to effectiveness:

Will they get it?

Will they believe it?

Will they remember it?

Resist the usual!

Bold

Appropriate

Memorable

Resist

the

Usual

The right words make all the difference!

“Vision for Public Education” is a Big Idea!!!

What’s important in education?

What really matters?

What can we learn from other cultures?

Build the Bond!

There is nothing new about a bold simple idea!

One Man awake…..

“One man awake can awaken another….”

One man awake can awaken another,The second can waken his next door brother.The two men awake can rouse the town, turning the whole place upside down.The town awake can raise such a fuss that they finally awaken the rest of us.

Thanks for allowing me to present. I hope I said something that rouses your town.