The Making of a Blockbuster: Using Cinematic Techniques in eLearning

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eLearning Guild DevLearn 2008 Presentation: The Making of a Blockbuster: Using Cinematic Techniques in eLearning Also download pdf at multistorymedia.com/blockbuster All materials are for educational purposes only.

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What story does this house tell?What story does this house tell?

A Picture is Worth 1,000 Words

by Phillip Sexton

Simple exercises to invigorate ideas of what a picture really could say.

http://www.amazon.com/gp/reader/1582974721/ref=sib_dp_pt#reader-link

http://www.amazon.com/Picture-Worth-1000-Words-Image-Driven/dp/1582974721

1935-1943• Federal photographs taken were distributed by the agency to newspapers

and magazines to build support for the government’s New Deal rural programs.

Pictures with a Story to Tell

Story?

How can we tell better stories?How can we tell better stories?

Can you identify a famous “story” in the media recently?

Story BasicsStory Basics

A story with visuals, motion,

sound???

Cinematic Theory

The “Voice” of the storyteller (instructional designer). Applying media elements: motion, visual, audio, timing/presentation in a particular way to tell the story.

Call up a friend…Call up a friend…

Wheee! Movie Night!

I love movie night!

Acting is all about honesty.

If you can fake that, you've got it

made.

George Burns

I want to make people cry

even when they don't

understand my words.

Edith Piaf

Every time I get a script it's a matter of trying to know

what I could do with it.

I see colors, imagery.

It has to have a smell.

It's like falling in love.

-Paul Newman

eLearning Guild Learning Solutions, Edge and Emotion What eLearning Programs are Missing, Oct. 27, 2008

Throw things at them, hurl them off a cliff, or pull them into a dangerous love story, and they know that nothing will happen to them.  Use characters to tease and pull them along to their goals.

1. It’s for the audience.

Particular uses of visuals, sound, motion, should involve knowing what emotions you want the audience to experience at a particular time. 

2. See, hear, motion the emotion.

A close-up will fill the screen with emotion, and pulling away to a wide angle shot will dissipate that emotion.  A sudden cut from wide to close-up will show a sudden surprise.  A strange angle will heighten the dramatic meaning. Give a visual perspective or camera view “through another’s eyes” to involve the audience. Montage, a sequencing technique in which a series of short shots

3. A little less conversation, a little more action

Keep it conversational and short! You don’t have to tell everyone everything. Show a smile, disappointment…voice “inflections” in narration…a little sarcasm, humor, can help get the point across…

See blog.cathy-moore.com for ideas

Writing Ideas: http://blog.cathy-moore.com/?cat=9#SlideFrame_1

4. Twists, Tension, and Timing

Have some things happen at once. Visuals move faster on screen to show tension…create pace.

Games…

Chaotic sounds, unsettling, busy visual motion creates early tension, can’t hear…”something is wrong” feeling.

THE BIRDS

(See YouTube)

POV in courtroom; can’t “see” stranger but others can…seems mysterious, questionable; Close ups, Ingrid’s view after some drinks

NOTORIOUS – Opening Scene

(YouTube Notorious Scene 1)

http://www.youtube.com/watch?v=n0wFV6D3-2E

The next day

POV: Close up with drink; cut to strange angles sense dizziness

NOTORIOUS (YouTube Scene 2)

http://www.youtube.com/watch?v=u3MJjoQivRM

The Cameo

Early “Easter Egg”

Out of his 52 films, Hitchcock was a cameo in how many?

http://www.filmsite.org/hitchcockcameos.html

eLearning

Cinematic Techniques

+

eLearning “Episode”

Actors, audience follows characters, typically more polished. Characters present information, staged…

http://multistorymedia.com/optimalprescribing/00_menu.html

Optimal Prescribing

eLearning “Documentary”

YouTube style, personal, close face shots, personal perspective on a topic—what really happens, “on the ground”

Museums on the Web - Best of the Webhttp://www.archimuse.com/mw2008/best/index.html

Stories - no video, pictures and the power of soundhttp://www.itvs.org/facetoface/intro.html

TED Wish – PangeaJehane Noujaim's wish:

I wish to bring the world together for one day a year through the power of film. http://www.pangeaday.org

http://www.6billionothers.org – video close ups“Portrait of contemporary mankind” – universal questions, what can we

learn from life’s difficulties….

Flip Videos Created DevLearn Session 402 Get Hi-Fi from Lo-Fi

• http://www.youtube.com/watch?v=ADloRNFup4o• Actors• http://www.youtube.com/watch?

v=bmmNanoBLsw• “napkin style”• http://www.youtube.com/watch?v=Hi-Plzs5_JA• “Common craft” cut out style

Thanks to George Aston and Mark Chrisman!!!!