Post on 20-Oct-2014
description
transcript
the marketer who went off consumption
(gaurav mishra)
atinteresting new york
let’s start with a story about dolls
http://www.flickr.com/photos/wererabbit/2277063568/
i was split into two halves
http://www.flickr.com/photos/grimages/2816577131/
first, i stopped buying new dolls
http://www.flickr.com/photos/christiansvaneskolding/205854954/
then, i gave away my old dolls
http://www.flickr.com/photos/pliabletrade/421407033/
why go off consumption?
hat tip to ronald inglehart and abraham maslow
things/ experiences/ relationships
survival meaning
pre-materialistic post-materialistic
why go off consumption in india?
hat tip to ronald inglehart and abraham maslow
things/ experiences/ relationships
survival meaning
pre-materialistic post-materialistic
1. multi-tasking2. fitting in/standing out3. owning4. buying5. hoarding6. conspicuous7. individuals
seven consumption trends
1. down-shifting2. being3. experiencing4. sharing/exchanging5. giving6. conscious7. groups
i'm looking for stories
if you know someone who gave up their dolls, do let me know
gauravonomics@gmail.comwww.gauravonomics.com
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