“The Mobile RTB Disconnect”

Mike Downey, VP Mobile Solutions

MikeD@openx.com

A Quick Look Back: The Roots of Real Time Bidding

RTB Spending Explodes

OpenX Market RTB

• 89% of Revenue

• 63% of Impressions

Sources: Internal Google data based on DoubleClick Ad Exchange spend via RTB, not

including inventory won by AdWords. January 2010 through May 2011. And OpenX internal

data.

Demand from Real-time Buyers Surges

The Display RTB Ecosystem

Buying “intelligence” differentiates DSPs

Mobile RTB: New Logic Required

No cookie-based unique

identifier in mobile.

Incumbant DSPs

Insurgent Mobile DSPs

OpenX Publisher Solutions

AdExchange

RTB increases non-guaranteed

CPMs with full controls

Sell direct across all formats

(Display, mobile, email, video)

AdServer

YieldOptimizer

All buyers compete in

the ad server to max yields

Major Publishers Adopt OpenX

…and more!

Buyer Solutions: Multiple Ways to Buy on OpenX Market

RTB via Direct Integration

Ad Console (Self Serve)

OpenX Media Services

OpenX Mobile Inventory Snapshot

May 2012

A global ad exchange

Major Buyers Using OpenX

What Our Customers Say

“When we have a problem, the support has been awesome.”

- Chuck Bartlett, Web Administrator of

immediately generate revenue“Our smaller publications could

- Andrew Dix, President

by attracting national advertiser

s.”

“Within 2 months,

and with a lot of help form our OpenX team,

- Kristyn Lyons, Ad Operations Manager at

our CPMs quadrupled.”

MikeD@openx.com