Post on 07-Feb-2017
transcript
KPI’s In Your Business
The Monday Note
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Key Performance Indicator•A Key Performance Indicator (KPI) is a measurable value that demonstrates how effectively a company is achieving key business objectives. Organizations use KPIs to evaluate their success at reaching targets.
KPI Examples
What Do KPI’s Affect•Growth•Cash Flow•Profitability•Effectiveness•Balance Sheet•Success•Failures
What Are Some KPI’s I Use• Social Media Traffic• Email Clicks• RSVP’s To Monday Note• Signups To Workshops•Offers Submitted•Offers Approved• Asset Manager Contact• Asset Manager Tapes
Where To Start?•Your Database•Deals Offered•Marketing Numbers
Database KPI’s•How Big or Small is Your Database?•Names, Emails, Cell Phones•What Are Your Doing To Grow Your Database?• Linked In Connections•Networking Groups•Memberships• Special Events• Leveraging Other People’s Databases
Grow Your List• 20 People Per Day/100 Per Week• 5,200 In A Year!!!• Very Feasible• Linked In, Facebook, Instagram, Twitter•Using #’s like #realestate, #sdira #investors will help you!• Blogs•Organic and Paid Traffic
Deals Offered• You Need To Have A Monthly Number!• If You Aren’t Submitting or Breaking Down Deals You
Are Just Playing or Pretending!• New Investors, Realtors, Mortgage Brokers,
Wholesalers Only Close Around 10% To Begin With!!!• If you need to replace $5,000/month salary• $500 Avg Cashflow per deal = 10 Deals• If you are splitting that with funders = 20 Deals• 10% Close Rate = 200 Offers = 17 Offers Per
Month/4.25 per Week!
Other Professional Numbers•Mortgage Brokers – Applications Received• Realtors – New Listing Appointments• Short Sales – New Clients, Phone Calls•Wholesalers – New Deals to Promote• Title Reps – New Realtors• Bankers – Appointments/New Accounts• Financial Advisors – Appointments• Speakers – Speaking Events
Marketing Numbers•Postcards Sent/Appts Made•Phone Calls Made/New Clients• Asset Managers Called/New Lists•Emails Sent/Opened•New FB Connections•Clicks on Your Links
Don’t Over KPI Yourself!!!• Too Many Numbers Will Drive You Crazy and Is
Ineffective!• Pick 1-3 Numbers• Focus By Itself Will Help Increase Productivity!• Focus Daily On Them• Share Them With Your Team• Review Weekly/Monthly• Adjust As Needed• No Focus, No Clarity
Take Action•What Are Some KPI’s That You Look At Currently?•What Are Some Numbers That Are Important To You?•What Are You Going To Do Differently Now?
Questions
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