Post on 14-Apr-2017
transcript
The MuffCake Factory Presentation 7
Today’s UpCakes Marketing Channels
Guerilla Marketing
Local Niche Competitors
Market Outreach
Friday April 15
Marketing Channels Component: Channels
Hypothesis Social Media: Facebook # 1
Test Track # of Likes & Followers on Page, to improve our public communication and get our ‘Fresh UpCakes’
Validation 75 likes & Target: 150/month
FB Page: https://www.facebook.com/muffcakefactory/
Marketing Channels Component: Channels
Hypothesis Website & Blog
Test Provide information on our business, team, lessons learned, concerns and weekly posts (“recipes”) to engage with our customers and create an active position in the market. Also, connect it with landing pages having a “subscription” area.
Validation Get 200 views on landing pages, website and regular followers of our posts
Blog: https://muffcakefactory.wordpress.com
MuffCakes Giving You Wiiings, Literally. (not really) Component: Channels
Hypothesis Guerilla Marketing
Test Activate Company image in potential customer’s mind.
Validation Gain involvement and positive word-of-mouth.
Youtube: https://youtu.be/M1W6gYwNnHw
Guerrilla Prints Guerilla Marketing Print Campaign: TBD
Brainstorming: Found Posters/ Muffin Bags/
I Should Have Had MuffCake!
High
High
Medium
Medium
Low
Low
Quality
Price
Santini Ice Cream
Castanhas Stand
On The Wayffle
Caipi Jocas
Yonest
Creative Competitors: Quality vs. Price
Organic/ Natural
Product Line
High
High
Medium
Medium
Low
Low
Santini Ice Cream
Castanhas Stand
On The Wayffle Caipi Jocas
Yonest
Creative Competitors: Org/Nat. vs. Product Line
Exciting Outreach/ Testing LX Factory: Communication via FB has evolved to emails. Status: Pending
PRÍNCIPE REAL MARKET - Without a pre-existing company, the authorities do not allow for setting up. At this time they are not opening up to new sellers. Status: Unsuccessful
Thank You