The Muslim Travel Market

An overview by:

Reem El ShafakiSenior AssociateDinarStandard

Market Size

2

Benchmark

3

Expenditure By Region

4

Countries with Top Travel Expenditure

5

Most Popular Destinations

6

Snapshots of Muslim Travelers

7

23-year old Muddassir from Saudi Arabia

• Very particular about eating Halal food

• Prefers Muslim-friendly hotel (no alcohol in mini-bar, prayer direction, etc.)

46-year old Linda from the US

• Prefers organic over Halal food, but no pork

• Flexible in terms of Muslim-related needs while traveling, as long as there is a space to pray.

Case Studies Gold Coast – Queensland Australia

8

Case Studies

The Dorchester Hotel, London

Image Source: Wikipedia, need to replace

Tschuggen Grand Hotel, Switzerland

Image Source: Google images, need to replace

US Muslim Market

Top US States with Muslim Populations

DinarStandard’s US MuslimsLocal Marketing Package

1. Themed Direct Mail Campaign to apprx 10,000 targeted US Muslim households (focused on weddings, Ramadan/Eid, conferences).

2. A Muslim Customer Service Kit (includes prayer times & direction information, list of local mosques and Halal restaurants, trigger points based on which to present the kit, customer service checklist for interacting with Muslim guests, etc.)

3. Monthly compilation of Muslim related happenings, both local and international (for a 12-month duration)

4. Facilitate Immersion Experience within the Muslim community

Cost: $19,000 (min. 4 property sign-up)

An overview by:

Reem El ShafakiSenior Associate, DinarStandardReem.ElShafaki@dinarstandard.com

80 Broad Street, 5th Floor, New York City, NY 10004, USA