Post on 12-Apr-2017
transcript
Mandatory About Me Self-‐taught HTML in 1997 (1st Book on MV Doulous) Started WebEvoluCon Resources in 2001 Decade in Sales (Banking & PharmaceuCcal) Founded yourfoodreview.com in 2010 Founded Startup Penang 2012 Founded Green Room in 2013 Founded GDG George Town in 2013
LEARNING OBJECTIVE
ü Evolution of the Web
ü The Web Today
ü Capitalizing Web Platform
ü Search Engine Optimization
Evolution of the Web
Internet User (Per 100 Habitants)
Source: Key ICT indicators for developed and developing countries and the world (totals and penetraCon rates), InternaConal TelecommunicaCon Union (ITU). Retrieved 25 May 2015.
Search Engine Optimization
SEO is the process of affecting the visibility of a website search engine's organic results.
Capitalizing The Web Platform
Standard Process White Hat SEO
Keyword Research
• Keyword Analysis
Site OpCmizaCon
• Meta Content
• Schema.org Markup
• Internal Linking
Content OpCmizaCon
• Guest Blogging
• Natural CommenCng
Experience OpCmizaCon
• Mobile Friendliness
• PageSpeed Insight
Submission
• Google Search Console
Tracking & Analysis
• Google AnalyCcs
Capitalizing The Web Platform
1. Keyword Research White Hat SEO
• huge difference even between close terms like ‘attorney’ and ‘lawyer’.
• ‘Attorney’ has an estimated 11,100,000 local monthly searches
• ‘lawyer’ has 6,120,000.
• Best keywords depend on the type of visitors your firm is seeking – ‘lawyer’ is normally better for injury related terms (car accident lawyer, brain injury lawyer) while ‘attorney’ is normally better for business related terms like bankruptcy attorney.
Capitalizing The Web Platform
2. Site Optimization White Hat SEO
• <Meta> content tells search engine basic information.
• Schema.org promotes schemas for structured data on the internet.
• Internal Linking allow you to have easy-to-follow navigation throughout your site and a clear sitemap.
• Improve site’s usability = increases the amount of time people spend on the site.
Capitalizing The Web Platform
3. Content Optimization White Hat SEO
• More relevant content means more hit, more traffic.
• Blog about your business, industry, trend & products.
• There are blogs on every subject, and usually there are respected blogs that welcome guest posts.
Capitalizing The Web Platform
4. Experience Optimization White Hat SEO
• Mobile friendly website are ranked higher in mobile search results
• Page loading speed affect ranking too
• google.com/webmasters/tools/mobile-friendly/
• developers.google.com/speed/pagespeed/insights/
Capitalizing The Web Platform
5. Submission White Hat SEO
• Submission to Google Search Console helps Google index your page, give your insight for indexing & keywords.
• google.com/webmasters/tools/
Capitalizing The Web Platform
6. Tracking & Analysis White Hat SEO
• Not one single attempt will be successful.
• Tweak optimization over time to achieve goal.
• google.com/analytics