The new-face-of-social

transcript

The new face of “social”

April 15, 2011

blogSocial media

community

networking

two-way communication

peoplerelationships

grouptwitter

facebookfan

sfollowers

marketing

YouTube

so.cial[soh-shuhl]

- nouna social gathering or party, especially of or as given by an organized group: a church social

- adjectiveliving or disposed to live in companionship with others or in a community, rather than in isolation: People are social beings.

Source: Nielsen July 2010

Source: Nielsen April 2009

% trusted completely or somewhat

“Real-world” Social Interactions

• Multi-way (one-to-one, group)

•Targeted (e.g. professional vs. personal)

• Synchronous and asynchronous

• In context

Virtual Social Interactions

• Two-way broadcast

• Homogeneous - one network vvvvvvv

• Asynchronous

• Siloed

In communications…

1. Be authentic

2. Create an ongoing dialogue

3. Let go

In product…

1. Create meaningful connections

2. Connect community and content

3. Make it happen real time

tubeit.opentok.com/

How OpenTok works

OpenTok is a set of JavaScript or Action Script APIs that enable developers to create unique online experiences.

They can:

…Configure size, placement, movement of the video streams

…Give each user a unique viewpoint onto the same conversation

…Move between “watcher” and “participant” roles; scale to large gatherings

…Stream the conversation across multiple pages and sites at once

…All without a user download

• Integrate the conversation in to your experience, not just the one-way feed

• Enable users to connect selectively within their social network

• Enable users to engage real-time, face-to-face around content

• Enable users to share and engage around content with their friends by “checking in” to websites

Thank You

If you’d like to know more about OpenTok…

Email me: micky@tokbox.com

Come visit us: 115 Stillman Street, San Francisco

The new-face-of-social

Technology