The New Media Jackpot: U.S. Hispanics

Post on 12-May-2015

352 views 2 download

Tags:

description

Many marketers are missing out on a very valuable audience, which makes up a large portion of the U.S. population—Hispanics. This consumer segment is growing drastically, but why exactly should your business tap into this market?

transcript

family oriented

This demographic is...

young

love to shop

and they…

U.S. Hispanics

Source:  adage.com/ar+cle/the-­‐big-­‐tent/adver+sers-­‐reach-­‐growing-­‐u-­‐s-­‐hispanic-­‐market/236336/  

45% of U.S. Hispanics use a mobile device.

Source: Google US Hispanics 2010, October 2010, OTX

100% !Bilingual and!Bicultural!

These brands are catering to Hispanics:

Is your brand

maximizing its reach?

Connect with us:

Cristina Cheatwood Editor, Social Media

AREA203.com AREA2oh3.com @AREA203Digital

@x_tina111