THE new NETWORKED

MUSEUM

WHY, WHERE & HOW TO BUILD COMMUNITIES?DISH 2009

‘Old School’ Communities

Museum Tours:

Book Clubs: Knitting Clubs:

Rotary:Friends of Museums

‘Old School’ Communities

Offline to Online

Purpose of Communities

Family day out

Socialising

Fundraising

Exhibitions

The Museum as a Meeting Place:

New Online Communities

Twitter

Google

Facebook

Extended Purposes

Online to Offline

Organise ONLINE,

Meet OFFLINE

New Community Building Strategy

Saatchi director, Paul Arden said:

‘It’s not what you know, it’s who you know’

‘Its what you and they know, who you and they know and how you and they engage’

Networking the Community

Why? Where? How? Who?

And measure it!

Why Connect Online?

Where are Museum Visitors Connected?

How to Connect Online? Aim:Museum as a Social Place Museum as an Educator

Museum as a Profit Centre Museum as a Facilitator

Who to Connect Online?

Tou

r G

uid

es

Speake

rs

Art

ists

Dir

ect

ors

Myth of Community Building

•Its Free

•Its Easy

•There are no Rules

•Great Content is Everything

•You cannot Build Relationships Online

•The more Friends, the Better

•It won’t Last

•It replaces Traditional Community BuildingThe lament for Icarus

Barriers to New Community Building

•Time

•Social Attitude

•Reputation Damage

•No Brand

•No Message

And more Barriers to overcome

•Effectiveness

•Pro’s and Con’s

•Fear

•Knowledge and Capability

•Losing Control

Guidelines to Start Community: Virtues

VIRTUES

•Chastity•Temperance•Charity•Diligence •Patience•Kindness•Humility

Guidelines to Grow Community: Vices

VICES

•Lust•Gluttony•Greed•Sloth•Wrath•Envy•Pride

IENS

60 initial tasters

90.000 members

6 million users

of

Amateur critics, experts, restaurants, restaurant goers

The NextWomen Connections

Online and Offline

The NextWomen Reach

10,000 women

1 million

35000

20 million

With a potential:

The NextWomen’s Landscape

New Social Networks TNW

3000 Followers

400 Members

600 Members

European Museum Guide

European Museum Guide

Thanks

www.europeanmuseumguide.com (new site to be launched Q1 2010)

Simone@europeanmuseumguide.com

www.thenextwomen.com

www.iens.nl

Twitter: @thenextwomen