Post on 14-Jul-2015
transcript
The New Rules for
Webinar Presenting
for 2015#WebinarRules
Ruwaida Vakil, MS
ProMed Write LLC
www.promedwrite.com
#WebinarRulesThis webinar is sponsored by BeaconLive
Objectives
1. Discover the power of webinars to present
and deliver information to an audience
1. Understand the main components of
webinar presentation and delivery
1. Discover tools that will engage your
audience
1. Learn how to make your webinar relevant,
impactful and memorable#WebinarRulesThis webinar is sponsored by BeaconLive
62% of marketers use webinars to deliver content marketing
Source: 2014 B2B Content Marketing Benchmarks, Budgets and Trends
#WebinarRulesThis webinar is sponsored by BeaconLive
What is a Webinar
Dynamic and engaging way to reach out to a
geographically dispersed audience
Convenient and cost effective
Can be available “on demand”
#WebinarRulesThis webinar is sponsored by BeaconLive
What a Webinar Isn’t
Oral Presentation translated to an Online
Presentation
“Infomercial”
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Webinars: New Rules for 2015
1. Design
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Design
Single speaker
Two Speakers
Interview style
Moderated panel
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Optimal Design for a Webinar
Presentations with one or two speakers
work well with webinars
Content that utilizes polls and social
media interactivity
#WebinarRulesThis webinar is sponsored by BeaconLive
Webinars: New Rules for 2015
1. Design
2. Webinar Presentation Skills
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Webinar Presentation Skills
Oral presentations skills versus webinar
skills
Understand how to use the platform
Engaging
Headset/microphone- audio quality is
important
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Speaker Introduction
Introduction
Name, photograph other and relevant
credentials
Personal connection
Subject matter expert
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Webinars: New Rules for
20151. Design
2. Webinar Presentation Skills
3. Technology
#WebinarRulesThis webinar is sponsored by BeaconLive
Technology
Learn the technology
Makes sure you thoroughly understand all
that your webinar platform has to offer so
that you can take advantage of all the
options available
Does your platform meet your needs before,
during and after the webinar
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Practice
Dry run: few days before the webinar
30-60 minute run through
Use a timer
Become familiar with platform
Audio issues
Technical issues
Consider pre-recording the presentation
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Support Team
Organizer/Producer
◦ Answer technical questions audience and
panelist
◦ troubleshoot
Moderator
◦ For Q&A session
◦ Work with presenter
Assistants
#WebinarRulesThis webinar is sponsored by BeaconLive
Webinars: New Rules for
20151. Design
2. Webinar Presentation Skills
3. Technology
4. Interactivity
#WebinarRulesThis webinar is sponsored by BeaconLive
Interactivity
Average viewership per 60 min webcast 53 minutes
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Explain
InteractEngage
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Explain the Webinar
How will it work
Questions
Recording
Provide structure to the presentation
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Engage
◦ Q&A session live or chat box
◦ Polls
◦ Create a Twitter hashtag
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Interact
Media Player
Slide Window
Q & A
Text boxes
Polls
Content download
#WebinarRulesThis webinar is sponsored by BeaconLive
Webinar specific hashtag
Before
◦ Advertise and engage
During
◦ Ask questions
◦ Comment
After
◦ Feedback
◦ Questions
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Updates/blogs on LinkedIn
Posting in industry specific groups
Developing a private LinkedIn group
◦ Interact before the webinar
◦ Connect after the webinar
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Polls
Describe the poll
Moderator can launch the poll
Display and discuss results
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Content Download
Slides
White Paper
Handouts
Background info
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Interactivity
Increases viewing time
Higher level of content retention
Personal connection
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Webinars: New Rules for 2015
1. Design
2. Webinar Presentation Skills
3. Technology
4. Interactivity
5. Effective Promotion
#WebinarRulesThis webinar is sponsored by BeaconLive
Promotion
#WebinarRulesThis webinar is sponsored by BeaconLive
Social Media Promotion
Google +
Industry specific marketing
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Webinars: New Rules for
20151. Design
2. Webinar Presentation Skills
3. Technology
4. Interactivity
5. Effective Promotion
6. Follow-up
#WebinarRulesThis webinar is sponsored by BeaconLive
Follow-up
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Follow-up
Slides
White paper
Handouts
Survey
Recordings
Feedback
#WebinarRulesThis webinar is sponsored by BeaconLive
Webinars: New Rules for 2015
1. Design
2. Webinar Presentation Skills
3. Technology
4. Interactivity
5. Effective Promotion
6. Follow-up
#WebinarRulesThis webinar is sponsored by BeaconLive
Q & A
Connect with Ruwaida Vakil, MS
Website: www.promedwrite.com
LinkedIn: www.linkedin.com/in/ruwaidavakil
Twitter: https://twitter.com/RuwaidaVakil
Email: ruwaida@vakil.ca
#WebinarRulesThis webinar is sponsored by BeaconLive