League of Legends
World Championship Season 3
2
Launched in 2007
Platform for Live Stream
In 2014:
Purchased by Amazon for $970 Million
100 Million Unique Viewers3
* Based on Conservative Approach5
Sellout KeyArena in Seattle, US
The International 4 Finals, 201411
Full-time career
Monthly salary guaranteed
Compete regularly
Sense of achievement
Power obtainment
14
Marketers
Game
Developers
Non-PC
Brands
15
Coca-Cola
Collaborates with
Riot Games
Features League of
Legends Characters
Sponsors tournaments
in Korea
16
Sponsors e-Sports
tournaments
worldwide
Official energy drink
e-Sports Web page
18
American Express
Collaborates with
Riot Games
Official payment
partner
Earn Riot Points
20
Questions & Answers
Session
25