The next generation of ebooks:Invent it or witness it!

- Sameer Shariff, CEO, ImpelsysPrivate and Confidentialwww.ipublishcentral.com

Devices• Dedicated• Convergent

Content• Dedicated• Convergent

Retail• Dedicated• Convergent

Future-proofing• Connecting to you readers• Strategic Partnerships• Impelsys

Agenda

Devices

• Over crowded space

• Market already occupied by Sony, Amazon and now Nook – who have a better reach to customers than the new players

• Format limitations

Dedicated E-Readers: Current Scenario

• Limited display technology

• Not much of value addition, since the first devices came out – wireless being the only major innovation.

Dedicated E-readers: Current Scenario

Plastic Logic QUE proReader

Plastic Logic 'flexible' E-Newspaper Reader

Concept image

Skiff Readers

COOL-ER E-Reader

Samsung

LG Flexible Newspaper

Convergent Devices

• Convergence - no limitations to type of applications and functionality

• Next generation devices that are alternate computing devices

• Devices with Operating Systems

• More utility in owning convergent devices than dedicated ones

• Rich media support

• Moving from formats to truly experiencing content

• Possible future?

Convergent Devices

* Conceptual image

* CES 2010

Lenovo Tablet

Pixel Qi

* Conceptual image

The most awaited device…

* Conceptual image

Apple Tablet

Convergence: Smart Phones

Google Nexus Apple iPhoneNokia N900

Drawing A Parallel

Talk..

Talk

Read

Music

E-mail

Pictures

Chat

More

Drawing A Parallel

Content

Your Ebook: Yesterday, Today...

Ebook 1.5: Reader devicesEbook 1.0: PDF

• Coming together of book content, videos, audio, animations, interactive exercises, assessments and more…

• Rich multimedia presentation layers - bringing multiple formats together

...Tomorrow?

Experience will change from delivering ebooks to delivering content

...Tomorrow?

• Reading experience transformed into a collaborative and participative experience

• Formats will cease to be as important

• Dedicated devices will face an up-hill battle against convergent devices with Operating Systems

• Smaller, affordable and more prevalent

Retail

Retail: Today

• Dedicated e-retail channels

• Users are locked-in, based on their reader and format

• E-retail stores are the channel captains

• Publishers don't play a part in pricing of ebooks

• No direct contact with consumers - very little customer relationship

• Publishers are stuck with a black-box

Retail: Tomorrow?

• Dedicated retail models for ebooks will give way to convergent models, with marketplaces similar to app stores

• A larger marketplace where apps, not just ebooks, are sold

• Apps supporting multiple titles, more like a bookshelf

• Publishers will drive pricing and delivery of content.

Retail: Tomorrow?

• Business models based on transactions and revenue sharing

• Rental and subscription models

• Ad-supported content delivery - an almost unexplored model

• Multiple price points for the same book - based on enhancements

• Direct relationship between publisher and reader

Number of Apps in the iTunes App Store

App stores will be the future of distribution

Stanza For iPhone, PC And Mac

Adobe Digital Editions

Blio

You Have To Think Out Of The Box!

• Cuts down inefficiencies in distribution and delivery of content

• Captures data about customer behavior and usage patterns

• Enables direct interaction with and between customers

• Allows access to content from anywhere

Internet – Your Most Efficient Medium

Books On The Cloud

Next generation reading experiences

Some examples…

Elsevier – Pageburst

Elsevier – Pageburst

Ebook with reference and annotation tools

Elsevier – PageburstInline videos and user annotations

Add & share notes

Highlight text

Comment / respond

ReadChat

Book glutton

New Mobile!

Story Builder

Story Narration

Dictionary

Text Highlight

Disney reader Animation

Reward system

How Do You Get There?

• Strategic partners, not vendors

• Partner with companies that understand publishing and technology

• Companies that can help plan and implement comprehensive e-strategies

• Focus on your core competence – content

• Connect directly to your readers

• Develop lasting customer relationships

Allowing You To..

• Consulting: We understand your business and help you formulate your e-strategies

• Platforms: We have ready-built software that gets you started with minimal effort and time

• Media: We understand content and help in transforming it to suit different needs

• Transactions: We warehouse, distribute, market, sell and deliver your content.

Impelsys... A Strategic Partner

Who We Are?

• Pedigree in publishing since 2001

• We have powered more than 3000 projects for small and large publishers

• Our technologies are serving millions of readers worldwide

• SaaS: Brings down cost, allowing you to experiment with a pay-as-you-go model

More than 400 publishers from 40+ countries have registered on iPublishCentral to realize their digital strategies

Some Clients..

A Strategic Partnership: Sesame Workshop

• Digitalized its 40 year legacy of print material using iPublishCentral technology

Sesame WorkshopSesame Workshop Subscription models

InteractiveExercises

Videos

Read alongText

Highlight

Sameer Shariffsameer.shariff@impelsys.com

http://www.ipublishcentral.com