The Nonprofit Academy PRESENTS! · 2016-05-03 · Quote from Maggie Kuhn, see Facebook for her...

transcript

Nonprofit Academy: Advanced Storytelling

May 2016

“You can have virtually anything you want if you’re willing to hear ‘NO’ often enough!” -Richard Fenton & Andrea Waltz

The Nonprofit Academy

PRESENTS!

PRESENTS

ADVANCED STORYTELLING: TRANSFORM BORING STORIES

INTO BRILLIANT ACTION-CAUSING STORIES

with Lori L. Jacobwith

#npapresents

“You can have virtually anything you want if you’re willing to hear ‘NO’ often enough!” -Richard Fenton & Andrea Waltz

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The recording of this session should be available in the

Online Vault a few hours after this session is over.

http://thenonprofitacademy.com/vault/

May 2016

Presenter: Lori L. Jacobwith, Founder, Ignited Fund raisingPresenter: Lori L. Jacobwith, Founder, Ignited Fund raising

Advanced StorytellingTransform Boring Stories into

Brilliant Action-Causing Stories

Who is Here Today?

May 2016

Tweeting?

Lori L. Jacobwith

• 30 years in the social sector.

• Since 2001 has helped NPOs raise $300 million from individual donors. And counting.

• Master Storyteller, Fundraising Culture Change Expert, Author, Speaker, Trainer.

• Former Executive Director, Development Director & Board Member

LJacobwith

@LJacobwith

www.ignitedfundraising.com

May 2016

What I Do

The Power of A Story

May 2016

The Power of A Story

• 1 Staff

• 12 Volunteers

• $80,000 Budget

• Screening 250 children each year

What I inherited:

• 5 Staff

• 890 Volunteers

• $1.2 million Budget

• Screening 25,000 children each year

2 ½ years later:

What I Have For You

• Fundraising vs Development

• Why Tell Stories?

• A Framework To Craft Stories

• Advanced Storytelling

• Sharing YOUR Stories

• Final Thoughts & Wrap Up

May 2016

Before We Dive In

Fundraising

The raising of assets and resources from various sources for the support of an organization or a specific project.

~ Source: AFP Fundraising Dictionary,

(Association of Fundraising Professionals)

May 2016

The total process by which an organization increases public understanding of its mission and acquires financial support for its programs.

~ Source: AFP Fundraising Dictionary, (Association of Fundraising Professionals)

Development

Development: Everyone’s Job

May 2016

What Do You Want People To Do?

How To Stand Out?

May 2016

Talk About the Impact I Help YOU Cause

Quick Poll Questions1. Our Board Regularly Shares

Stories About Our Work: YES or NO

2. Our Staff Regularly Shares Stories About Our Work:

YES or NO

3. You Can Find At LEAST One Story On Our Website:

YES or NO

May 2016

Why Tell Stories?

Dopamine

“Pleasure is the central motivator in our lives.

Your brain’s pleasure circuits are activated by acts of charity.”

Source: David J. Linden, Ph.D., professor of neuroscience at Johns Hopkins University School of Medicine

May 2016

What is Storytelling?A narrative account of real or imagined events.

Source: National Storytelling Association

What Storytelling is NotIt’s not about how well YOU “tell” the story.

It’s about how much passion you convey and the picture you paint with your words.

Image Source: Kentucky Arts Council

May 2016

Why Stories?

We “THINK” in storyEvery decision we make is based on the story we tell ourselves.

If we don’t feel something we can’t make a decision

Stories of Your Impact

Create unforgettable emotional connections

and Empathy

May 2016

Remember This

Sympathy creates distance

Image Source: Crusty Dolphin, Flickr

Remember This

Empathy creates connections

Image Source: Liesl Marelli, Flickr

May 2016

50% of telling a great story

…is finding a great story to tell

Mission MomentsLori’s Definition:

“Any short, inspirational, example of how your organization is making an impact.”

Must be about a real person.

Could be a donor, client, staff, volunteer, board member or you.

May 2016

Tell Me A Story

Finding Powerful Stories

• Open-ended questions.

• Ask questions that gets “at” a story but doesn’t feel like you are putting the person on the spot.

• The responsibility to “find” the story is yours. Ask more questions to glean the “nuggets” to build the story.

May 2016

Module 4: Help Others Identify THEIR Mission Moments

Ask Questions:

1. What was life like before us?

2. Why do you give your $ or time to us?

3. Who have you met here that inspires you?

4. Add more...

Your Mission Moment?

May 2016

Framework to Craft Powerful Stories

Turn a Mission Moment Into a Story

May 2016

Six Step Process

Step 1:Identify one person.

Six Step Process

Step 2:Learn & jot down as much about them as you can.

Step 3:Write down all of the exact results.

May 2016

Six Step Process

Step 4:Make a list of transformations due to your involvement and/or their own efforts

Six Step Process

Step 5:Circle the words that stand out and are emotionally connecting.

May 2016

Pay Attention to Placement of Emotionally Connecting Words

Explosive energy

Cautiously hopeful

Gnarled hands

Uncomfortably shy

Smiled from ear to ear

Unrestrained joy

Six Step Process

Step 6:Now fit the story into the framework. And share your story. Using various formats.

Often.

May 2016

Simple Story Framework

Let me tell you about…

[Insert name] had a life of…

Here’s why and how [name] found their way to us…

Simple Story Framework

Here’s how [name] felt...

What [name] accomplished due to our [program name]…

And because of [examples of your work] [name] is now…

May 2016

eBook with Simple Story Framework

Boring2Brillint.com

Share A Story: Not A Report

May 2016

Module 5 : Before And After

Advanced Storytelling

May 2016

Knowledge Alone Doesn’t Cause People to Take Action

Secrets We Keep From Donors

Programs costs.

The difference between the “certain” support & what you must raise to maintain quality programs.

May 2016

Funding Gap

Source: Upstream Arts July 2013 eNews

What you project in expenses for the year -MINUS what you have already received from fees, contributions, grants, government funding, United Way funding, or?

Message Pyramid

Why you exist: The need for your organization

Your Money Story

Program messages

One Person Example

Understanding comes from the

top down

Conversations come from the

bottom up

May 2016

I Can’t (or don’t want to!) Do This!

Comments from Others:

Just being honest. We are scared to death to tell people we have a funding gap of $225,000.

We have NEVER talked about it before, we are worried that when we start telling people we have an $800k funding gap that they will think of us as a lost cause.

How do we tell people we have a “funding gap” without scaring them away?

Type into the box: YOUR funding gap remaining this year.

Share YOUR Funding Gap

May 2016

What can happen when you “speak the truth?”

Quote from Maggie Kuhn, see Facebook for her story

In December a current donor phoned to ask:

“What is our funding gap?

I want to make sure my final gift of the year is “enough .”

Pictured: Julie Guidry, Founder & Executive Director and Bree Sieplinga, Associate Director

May 2016

Funding Gap Visual Display

Secrets We Keep From Donors

That their gift of any size really, truly, DOES matter.

May 2016

The Power of Advanced Storytelling

Co-Executive Director Amanda “Cash” Cashman

Embraced Their Money Story

�Raised more money

�Attracted more media attention

�Gained more community and corporate support, AND

�Converted board members into powerful, engaged ambassadors

May 2016

June 2013

1st $1000 Gift!

Image source: CCRI

The Board Gets ON BOARD

Image source: CCRI

May 2016

February 2014: Largest IndividualContribution to Date: $10,000

Image source: CCRI

Largest IndividualContribution to Date: $100,000+

Image source: CCRI

May 2016

Sharing YOUR Stories

Module 6: Advanced Storytelling Checklist

1. Carefully build your brilliant people story.

2. Include costs, per day/week/month.

3. Do not ask for money.

4. Infer there is more to do with more resources.

May 2016

Module 6: Advanced Storytelling Checklist

5. Share your combined people and “money story.”

6. Keep your money story short & factual.

7. Endings aren’t necessary for your story…

8. Repetition is!

Module 9: Complete Storytelling System

May 2016

Telling A Story. Any Story.

Ditch the notes/text

Use pauses and voice inflection.

Paint a picture with your words.

Practice. Practice. Practice.

For This To Work It Takes Practice

May 2016

HOW to Practice?

Real Stories. Your Stories.

“Find people who encapsulate what your core objective is all about –and convey their stories with power, genuineness, passion and humility.”

~ JD Lasica

Image: Hiawatha Leadership Academy website

May 2016

Wrap Up

Why I Do This

1. I love making a difference helping high achievers.

2. Identify action-taking nonprofit professionals who want to raise more.

www.IgnitedFundraising.com/apply30 Minute Strategy Session

May 2016

LJacobwith

@LJacobwith

Fire Starters Blog:bit.ly/blog-ignitedfundraising

Free Resourcesbit.ly/freeresources-if

Resources & Staying Connected

Lori L. JacobwithMaster Storyteller & Fundraising

Culture Change Expert

IgnitedFundraising.com

Type In Your Final Thoughts

What did you learn ?

What will you do next ?

May 2016

Thank You!Thank You!

Advanced StorytellingTransform Boring Stories into

Brilliant Action-Causing Stories

The Nonprofit Academy PRESENTS! · 2016-05-03 · Quote from Maggie Kuhn, see Facebook for her...

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